The Brave Technologist

Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he's implementing on his team's quest to become a world renowned brand like Coke and Netflix. This includes how they've approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA.

In this episode we discuss:

• The importance of having a consistent, single message when reaching a global audience
• Why telling great stories will always remain a top marketing strategy
• What differentiates Crypto.com's NFT marketplace and its future applications
• How Crypto.com is leveraging the power of word of mouth marketing.

Guest Bio:

As the CMO of Crypto.com, Steven Kalifowitz and his team have led the mainstream adoption of crypto around the world and elevated the conversation about crypto, most recently with a global campaign featuring Matt Damon, and the renaming of the Staples Center to Crypto.com Arena. A two-time Emmy Award winner, Steven began his career in the film & TV industry and has spent over two decades working with the world's most popular platforms, brands, and content around the world.

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About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

The world is waking up to the power of crypto, and we are seeing this with new NFT and token launches everyday - all using Blockchain technology.

Season 4 of The Brave Marketer Podcast will exclusively focus on how crypto companies are becoming mainstream and leveraging this exciting moment in time.

We'll cover topics like: NFTs , DeFi, wallets, DAOs, Web3, Layer 1 protocols, privacy, and the creator economy. Each week, guests from top brands and agencies will share the strategies and tactics behind their brave marketing moments, and discuss how they're shaping today's most influential crypto brands.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success.

In this episode we discuss:

• Ways that Virgin Voyages is differentiating the guest experience for their users (aka sailors) through entertainment, food and novel itineraries
• How they've tweaked their marketing messages to ensure safety and a feeling of trust for a post-covid world
• Campaigns and tactics they've implemented to grow brand awareness including celebrity endorsements and referral campaigns
• How the halo effect and established goodwill of the Virgin brand has impacted the success and market adoption of their new products, including Virgin Voyages

Guest Bio:

Mariana Fonseca is the Vice President of Digital Experience and Loyalty at Virgin Voyages. Mariana oversees the teams that curates irresistible digital journeys for its Sailors on web, app and on-board digital properties. She works across different teams to drive brand loyalty by leveraging all customer touchpoints and experiences. Before joining Virgin Voyages, Mariana spent ten years at American Airlines in various leadership positions in finance, alliances, planning and product management.

Justin Terry serves as the Senior Director of Growth at Virgin Voyages. In this role, he leads a team responsible for introducing the world to Virgin's new cruise brand, and driving growth through a data-driven, sailor-centric, and FUN approach to paid media, organic social, partnerships, and brand work.

Brave Pick: This week's Brave Pick of the Week is Near Protocol. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.

In this episode we also discuss:

• How media buying has changed over the last 10 years and where Andy is investing now
• Elevating the member experience through strategic, value added partnerships
• What it takes to be a bold marketer and finding your unique edge
• American Express's proprietary scorecard for measuring against engagement and brand lift and more!

Guest Bio: Andy Goldberg, joined American Express in May 2019 as SVP, Global Brand Planning, and Content. Since joining in May 2019, Andy has led the American Express brand into the future by driving meaningful ways for key audiences to engage with Amex. He is responsible for developing the global brand strategy and annual brand marketing plans. Andy is driving and reinventing how that comes to life through content on multiple platforms, including leading the future of payment (beyond card) and brand design efforts. Andy has transformed Shop Small from a single day into a year-round global platform, supporting merchants, small businesses, and cardmembers.

Brave Pick: This week's Brave Pick of the Week is Telus Mobility. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Jessica Bryndza, CMO at Lilium (an aerospace company that's developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it's been like for her to market a pre-revenue company that won't be available until 2024.

In this episode we also discuss:

• Her brave marketing moment: collaborating with Rolling Stones Magazine, The Weeknd and Childish Gambino on the launch of Google Play Music
• Covid's impact on the adoption of DTC companies and how direct to consumer companies are going to market and connecting with their customers in unique ways
• Examples of purpose driven companies, led by women, that are challenging their industries
• The connection between your employer brand and the success of your external facing brand in the market

Guest Bio: Jessica Bryndza is the CMO at Lilium, an aerospace company based in Munich that's developed a 100% electric, 7-seater jet with zero operating emissions. Jessica is a Marketing leader with over two decades of B2B and B2C experience. She's has helped redefine the way both startup and Fortune 500 companies like American Express, Uber, Google, and Softbank develop brand marketing strategies and global campaigns. She has consistently worked to connect with those companies' diverse customers (and employees) through stories, campaigns live & digital experiences, and cultural moments.

Brave Pick: This week's Brave Pick of the Week is Nervos Network. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Jeremy Epstein, CMO at Gtmhub, shares how he's shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities.

In this episode we also discuss:

• Considerations for NFT marketing and the utilization of decentralized technologies
• Identifying and listening to your brand champions to create community
• Examples of how Dapper Labs delivers blockchain-based experiences and NFT digital collectibles via Crypto Kitties and collaborations with the NBA and Dr. Seuss
• How email marketing has changed and what it takes to be successful

Guest Bio: Jeremy Epstein is the Chief Marketing Officer at Gtmhub, the world's leading SaaS provider enabling the OKR (Objectives and Key Results) goal-setting methodology. In December 2020, Gtmhub raised the largest Series B round in the history of the category ($30 million) and serves global brands like Société Générale, CNN, Adobe, Red Hat, and TomTom.

Prior to Gtmhub, Jeremy was the VP/Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.8 billion valuation and 1400 people during his 4-year tenure.

Concurrently, Jeremy serves as the co-Chief Investment Officer of the Crypto Futura Fund, a thesis-driven hedge fund that identifies undervalued, high potential blockchain-based tokens in the emerging crypto asset class. The Fund returned 90% in 2020.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Andrea Sengara, VP Marketing at Campari, discusses how she's building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.

In this episode we also discuss:

• How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets
• Creating digital brand moments that are seamless and omnichannel
• Utilizing emerging technologies like AI in field marketing and live events
• Leveraging occasions and seasonal moments with Pinterest Activations

Guest Bio: Andrea Sengara is a seasoned global marketing leader who joined Campari America in 2020, with more than two decades of experience within the beverage alcohol industry.

Andrea oversees all facets of marketing for Campari Group's premium portfolio of brands, such as Aperol®, Campari®, SKYY Vodka®, Espolòn Tequila®, Grand Marnier® and Wild Turkey®. In an industry where brands are inherently social, Andrea explores what experiences and consumer engagement looks like in a post-COVID environment – identifying new opportunities to help consumers discover and experience Campari America's portfolio of brands.

Brave Pick: This week's Brave Pick of the Week is The Motley Fool. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn't competing against other airlines; they're competing against the road trip.

In this episode we also discuss:

• How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in their marketing campaigns
• Why demographic segregation can actually hurt more than it can help when buying media
• The actual insights that cause customers to buy, and how to elevate the customer experience
• Ways employer branding and HR can impact your brand's success in the marketplace
• Applications of crypto in third world countries

Guest Bio: Chris Kneeland is the CEO of Cult and one of the veteran marketers out there - he is the senior advisor to CMOs at Zappos, Harley Davidson, Best Buy, Godaddy, and dozens of other brands.

Brave Pick: This week's Brave Pick of the Week is Avalanche. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he's navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he's found to be the best performing channels.

In this episode we also discuss:

• How crypto marketing differs from digital advertising and promotions in other industries
• What rules to keep in mind when marketing on channels like Google and Facebook
• Best practices when buying media to reach the crypto market

Guest Bio: Shiran Herzberg is the Head of Media at eToro, where he's worked for the last 10 years, leading the media buying and performance team, along with helping with eToro's brand marketing.

Brave Pick: This week's Brave Pick of the Week is Columbia Sportswear. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian's bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he's challenging large and established brands in the competitive CPG market. In this episode we also discuss:

• Successfully pitching Whoopi Goldberg to gain a celebrity endorsement and partnership on a new social marketing campaign
• Examples of the death life message and how scare tactics grab attention
• Getting creative with on-site activations and experiential marketing campaigns
• Ian's process for developing the brand voice for his clients by ensuring the brand doesn't just check boxes, but actually resonates

Guest Bio:

Ian Wishingrad is the Co-Founder of Three Wishes Cereal, Founder of branding and advertising agency BigEyedWish and host of "I'm with the Brand" on ADWEEK. Before creating Three Wishes, Ian was an "ad man" building his agency working on clients like AT&T, DIAGEO, and Nestle and many more.

After the birth of his son, Ellis, he and his wife / business partner Margaret, were on a mission to feed him wholesome food, which sprang the beginnings of Three Wishes. Their passion and experience positions them perfectly to turn Three Wishes into the next big cereal brand.

Brave Pick: This week's Brave Pick of the Week is Crocs. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin