The Brave Technologist

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.

We also discuss:

• How social and video platforms have become the one-stop shops for impulse purchases
• The importance of meeting the consumer where their expectations are
• Technological innovations in media, including image recognition and camera sensors
• Ongoing challenges with measuring the effectiveness of advertising campaigns

This Week's Guest:

Chad Stoller - Global Chief Innovation Officer, UM & Managing Director of the IPG Media Lab.Chad is responsible for the agency's innovation agenda while working with individual clients to solve old challenges in new ways.

In addition to Chad's role within UM, Chad has served as the Managing Partner of the IPG Media Lab since 2011. The Lab is the advertising industry's longest-running media futures agency and continues to drive the agency ecosystem with thought leadership in regards to the future of audience attention, consumer disruption, and action planning for new customer connections.

This week's Brave Pick of the Week is Gemini. Check out their website here.

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for "killing the hypothesis" has led to massive product adoption and their readiness for global expansion.

We also discuss:

• Extending Disney+ to global markets despite fierce competition
• Competing with other streaming platforms like Netflix and Amazon Prime Video
• Price plays and discounting services as a strategy for product adoption
• Listening to your customer and crafting your communication to reflect cultural moments

Andrea Cutright is the VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+. She is responsible for all subscriber marketing touchpoints, overseeing product and engagement marketing and subscriber insights. Prior to working at Disney+, she spent nearly 3 years as the co-founder of DONE, a consumer insights company working with companies as varied as Uber, Samsung, and Neato Robotics. She was also the co-founder and CEO of Foodily.com, which was acquired by IAC in 2015.

This week's Brave Pick of the Week is Verizon. Check out their website here, and read the Brave and Verizon case study here.

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Modern marketing changes faster than any other industry. Great marketers need an edge - they need to be Brave. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you!

Each week, guests from top brands and agencies share the strategies and tactics behind their brave marketing moments, and discuss how they're shaping today's most influential brands.

The Brave Marketer podcast is hosted by Donny Dvorin, Head of Sales at Brave Software. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what's next.

Music by: Ari Dvorin

If you have a brand, product, or service that you'd like in front of Brave's 30 million users please email us at [email protected] and let us know you are a podcast listener to unlock one of two perks!

Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current "data donation agreement" that Big Tech has created related to user information and identity, along with the brand safety concerns advertisers are now facing.

We also discuss:

• The benefits of informed consent for limited purposes.
• Online identity and its impact on advertising technology.
• Brand safety considerations that advertisers must pay attention to.
• Brave's unique privacy-by-default principles and what that means for users.
• The future of GDPR and CPRA and enforcement of those laws.

Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store!

About Richard:

Richard is the main founder of Arete, the pioneer of the independent equity research space , which he formed in 2000 prior to the Wall Street scandals of 2001-2003).

For over 20 years Richard has focused on the wider mobile internet space, including smartphones, digital consumer products, advertising technology and other internet services. He is a frequent and highly-rated speaker at industry conferences, known for his frank dissection of industry hype and willingness to offer critical as well as positive comments on leading tech companies.

Prior to founding Arete, Richard was for four years #1 ranked technology analyst in Europe at Goldman Sachs, and prior to that, worked for Nortel and at a prestigious Columbia University economics think tank.

About Brendan:

Brendan Eich is the co-founder and CEO of Brave Software and the Basic Attention Token. Brendan previously served as CTO, then CEO of the Mozilla Corporation. Prior to that, he co-founded the Mozilla project and foundation. While at Mozilla, Eich helped launch the award-winning Firefox web browser. Brendan is also the inventor of JavaScript, the Internet's most widely used programming language.

This week's Brave Pick of the Week is BitPay. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they've implemented to create product adoption and retention, along with the wild marketing ideas they're testing to prepare for a future without 3rd party cookies.

We also discuss:

• IRL experiential push ads on the side of buildings
• Unleashing a team culture of creativity and empowerment
• Pivoting to a remote culture with asynchronous communication and virtual community building

Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store!

About Cammie:

Cammie previously served as the U.S. President and Global Chief Marketing Officer of KidZania, an international location-based entertainment concept focused on children's role-playing activities. Cammie also served as Executive Vice President for Nintendo, with oversight of all sales and marketing activities for the company in the United States, Canada and Latin America. Before joining Nintendo, she was the Chief Marketing Officer for Yahoo! and served at Frito-Lay for 13 years in various leadership roles in sales and marketing, including serving as Vice President of Kids and Teens brands.

She's also the author of a best selling book, Fit Matters: How to Love Your Job.

This week's Brave Pick of the Week is American Express. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.

In this episode of The Brave Marketer Podcast, we also discuss:

• The attention economy and what brands should consider when spending ad dollars
• Innovative, interactive and participatory consumer and media experience
• Utilizing eye tracking for tracking consumer engagement
• Rebuilding trust and respecting consumer privacy

This week's guest:

Sarah joined Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including the launches of movies: The Avengers, Frozen and Star Wars: The Force Awakens. Previously named a 'Formidable Femme' in Campaign Asia's Women to Watch 2015, she became the youngest member of the agency's senior management team, founding the Innovation department in Australia, where she focused on delivering technology and trends insights to agency teams and clients.

Sarah now leads the Media Partnerships team across dentsu Media in the US, working with our biggest partners and identifying the newest innovators to maximize value for our clients and differentiate the dentsu offering.

This week's Brave Pick of the Week is Womplay. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Michelle O'Connor, VP Marketing at TaxBit, shares her top tax considerations for crypto holders, and discusses how she's overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead.

Michelle O'Connor is the VP of Marketing at TaxBit. After years of running and building her own agency, Michelle joined (Bitreserve) Uphold, in 2015 as one of their first marketing hires and an early adopter in the blockchain/crypto space at Uphold. While at Uphold she established their online community, launched the brand globally and became known for her customer obsession and dedication to the community. As a marketer she is passionate about moving fast, driving community adoption and driving mainstream adoption of the tokenized economy.

In this episode of The Brave Marketer Podcast, we also discuss:

• Best practices and pro trips for crypto tax filing
• Organic marketing tactics for promoting cryptocurrency
• Transitioning your career into new and unknown industries

This week's Brave Pick of the Week is Upland. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

This week on #TheBraveMarketer Podcast, John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects fund, along with his foresight into the future of advertising and subscriptions.

John Nolan is Managing Director of APEX Content Ventures for Publicis Media.

Based in London, he has a global remit to work with broadcasters which are supported by advertising to provide solutions for funding and distributing content. John was previously at Production Group All3Media where he worked with Agencies and Advertisers to create content.

In this episode of The Brave Marketer Podcast, we also discuss:

• Pursuing work that's difficult, dangerous and disruptive
• The relationship between advertisers and content producers
• Social justice and impact driven media projects

This week's Brave Pick of the Week is Tresorit. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

This week on #TheBraveMarketer Podcast, Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discusses the entrepreneurial mindset and tolerance that's led to his success and how marketers can follow suit, regardless of their size of business.

Kevin Rose currently works as a partner at True Ventures, a venture capital firm that invests in early-stage technology startups. To date, True has helped more than 300 companies launch and scale their businesses. Prior to joining True Ventures, Kevin founded Digg, Revision3 and most recently, Zero, an app for tracking intermittent fasting

Kevin has been featured on the cover of Inc. Magazine, BusinessWeek, and RedHerring. Kevin was named a "Top 25 Angel Investors" by Bloomberg, a "Top 25 Web Celebrity" by Forbes, a "Top 35 Innovator" by MIT, and in the "Top 25 Most Influential People on the Web" by Time and BusinessWeek magazines.

In this episode of The Brave Marketer Podcast, we discuss:

• Going viral on YouTube overnight
• Partnering with influencers to grow your brand
• Conquering your fears in entrepreneurship

This week's Brave Pick of the Week is Roku Gin. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

This week on #TheBraveMarketer Podcast, Dr. Fou, Cybersecurity and Ad Fraud Investigator, discusses his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk. Dr. Fou helps his clients increase the productivity of their ads by detecting and mitigating ad fraud and waste. He's also a digital marketer of 25 years and regularly contributes to Forbes. Previously Dr. Fou was the Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical devices, and healthcare clients.

In this episode of The Brave Marketer Podcast, we discuss:

• Brand safety threats when advertising
• Uber's $6m ad fraud settlement
• How marketers can mitigate their ad fraud exposure

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

This week's Brave Pick of the Week is Gala Games. Check out their website here.

Music by: Ari Dvorin

Hosted by: Donny Dvorin