The Brave Technologist

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.

In this episode we also discuss:

• How Crunchbase approached changing the pricing and packaging of their products
• The consumerization of IT and making user experiences more delightful
• Strategies for optimizing the full funnel and reducing opportunity gaps when advertising
• Ways the future of work is impacting job opportunities and mobilization of talent

Guest Bio: Shanee Ben-Zur is the Head of Marketing & Growth at Crunchbase, where she leads the teams that shape the Crunchbase brand, acquire new customers, and retain users. With 14 years of B2C and B2B experience at startups and public companies, she understands how to bring the best elements of consumer marketing to the enterprise.

Brave Pick: This week's Brave Pick of the Week is Crypto.com. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.

In this episode we also discuss:

• How the shift from live events to online events really made brands focus on the content
• The strategy behind why AngelList prioritizes growth programs that are aimed at existing customers over acquiring net new users
• Being scrappy with your marketing dollars, spending like a startup and debunking that you have to invest a lot of dollars to have an impact
• Creating trust in highly regulated industries by respecting user privacy

Guest Bio:

Helen Min leads marketing and communications at AngelList. She spent the last 12 years leading marketing teams at Plaid, Quora, Dropbox, and Facebook. Prior to working in tech, Helen worked in the advertising industry managing automotive and technology clients for Venables Bell & Partners and Young & Rubicam. Helen holds an MBA from UC Berkeley and an MS and BS in Communications from the University of Illinois at Urbana-Champaign. She currently lives in San Francisco with her son.

Brave Pick: This week's Brave Pick of the Week is Yubico . Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season we're shaking things up and inviting guests from challenger brands who can really give us a backstage view on their brave marketing moments. We also discuss today's most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies. Brave Software is at the forefront of a new online privacy frontier and has a unique insight into the future of marketing and advertising in a cookieless world. Co-founded by Brendan Eich who wrote Javascript in 1995 and was the co-founder of Mozilla Firefox, Brave is The Privacy browser with the first global digital ads platform built specifically for privacy. Learn more at: https://brave.com/thebravemarketer

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they're such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave's success.

In this episode we also discuss:

• How content creators and artists can leverage NFTs to promote their work
• The role of your community in amplifying your message and accelerating growth
• Creative ways that marketers can leverage NFTs and other crypto tokens
• Tactical ways marketers can use NFTs for campaign success and user engagement.

Guest Bio:

Luke Mulks is VP Operations at Brave Software and prior to Brave, Luke was the Director of Ad Operations at OAO. He has an extensive background in startups and publishing. Currently at Brave, Luke is working on having ads use encryption and respect human privacy by default.

Help us shape Season 3 by providing feedback in our short survey here.

Brave Pick: This week's Brave Pick of the Week is Axion. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she's breaking down stereotypes and clichés in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy.

In this episode we also discuss:

• Privacy tips and tricks you can implement today to increase your personal security
• The importance of connecting users with empathy and shared beliefs
• How to build a sustainable growth engine that connects people with brands, giving you the privilege of capturing their time, energy, and attention.

Guest Bio:

Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders.

When she's not fighting InfoSec marketing BS, she talks to high performers about their decision-making process on her podcast, 'How do you know?'.

Brave Pick: This week's Brave Pick of the Week is NortonLifeLock. Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, consumer privacy, and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life's virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy.

In this episode we also discuss:

• P&G's responsible beauty initiative and how they're building an inclusive brand and collection of products
• Earning consent from consumers through active participation in data collection
• Why personalization will play a big role in how brands and advertisers will be able to reach consumers in the future
• How to leverage first party data to better understand consumers

Brave Pick: This week's Brave Pick of the Week is Herotainment. Check out their website here.

Guest Bio:

Sergio DosSantos is the Director of Technology and Digital Transformation at Procter & Gamble Beauty. Sergio was born and raised in Venezuela where he graduated as an Electrical Engineer and first joined the team at P&G. Shortly after Sergio moved abroad into different international assignments in Western Europe and is currently located in Geneva, Switzerland at the European Headquarter for P&G.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he's helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide.

In this episode we discuss:

• How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic
• The methodology Kettle Foods used to engage their fans in developing new, personalized products which disrupted the entire CPG industry
• Why we need to change how attention is awarded to better serve end users
• What consumers should
• Who owns your data? What consumers should keep in mind about the future of data ownership

Guest Bio:

Dylan Boyd is currently the Director of R/GA Ventures, a Corporate Venture Fund, where he works with global brands to develop in-house, partner and Venture Studio programs. R/GA is a global digital agency that creates early stage products, digital services and experiences. Dylan works across sports, blockchain, health, pets, CPG, media, data, marketing and other verticals.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he's created for global brands such as, Vespa, Armani Jeans, Michael's and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales.

In this episode we also discuss:

• How Vespa used programmatic advertising data to shape product innovation and target a niche audience.
• The results of Kim Kardashian's first ever paid Twitter tweet for Armani Jeans.
• How Michael's transformed their business by focusing on their customer first across all channels.
• The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users.
• How creators can monetize downstream in ways they couldn't before with NFTs

Brave Pick: This week's Brave Pick of the Week is Chainlink. Check out their website here.

Guest Bio:

Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Get a backstage view of the Brave Ads Platform from one of Brave's most experienced Regional Sales Directors. You'll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.

Rich Rosenzweig is the Regional Sales Director at Brave Software and a seasoned vet when it comes to internet advertising. His career spans over 17 years with stops at Yahoo, Lotame, Rubicon and Nativo prior to joining Brave in 2019. With knowledge across search, display, video, and programmatic, he seems to have an idea for all new products that Brave releases. When he's not talking about the digital space, he's spending time with his wife and 2 kids at the beach or skiing.

This week's Brave Pick of the Week is Culprit Underwear. Check out our case study with them here.

In this episode we also discuss:

• The most common questions advertisers have for the Brave Ads team about privacy, cookieless advertising and the Brave Ads platform.
• Which product categories perform best, and why more mainstream and CPG brands are coming on board.
• How Brave Ads allows advertisers to reach a previously unreachable audience and the impact of privacy-respecting advertising.
• How brands and agencies differ in how they're preparing for a future without 3rd party cookies.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.

In this episode, we also discuss:

• Utilizing blogs for keyword ranking and organic search
• Demonstrating value through advertising to earn audience attention
• How to effectively advertise and sell to highly motivated buyers
• The power of integrating your brand and product marketing teams together
• How the next generation of marketers can leverage gaps in the market for early career progression

This week's Brave Pick of the Week is eToro. Check out a case study we created with them here.

Our Guest:

Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs.

In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day.

About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin