The Brave Technologist

Title: The Future of Advertising is Cookieless

Description:

This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie.

Over the past six years at HP, John's helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP's digital media practice as we navigate through the death of the third-party cookie.

In this episode of The Brave Marketer Podcast, we discuss:

• Consumer privacy and consent
• Changes to advertising performance
• Brining your media agency 'in house'

This week's Brave Pick of the Week is Canada Dry Ginger Ale. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

This week on #TheBraveMarketer Podcast, Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their 'It Starts Here' campaign.

Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing.

In this episode of The Brave Marketer Podcast, we discuss:

• How to measure ROI on a Super Bowl ad
• Creating memorable marketing campaigns
• The cons of hiring celebrities as Brand Ambassadors
• The power of serving over selling in online advertising

This week's Brave Pick of the Week is Mini Cooper. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin

Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD, shares his latest endeavour: The Brand Decision Framework - an editable scoresheet that brands can leverage to ensure decisions they're making reflect the brand values they've committed to.

The Brand Decision Framework helps OMD's clients choose which partners to work with, platforms to invest in, social media channels to leverage - all based on how these decisions align with their brand values, in turn keeping clients accountable to them.

In the inaugural episode of The Brave Marketer Podcast, we also discuss:

• Impact of misinformation spread across social media
• How decentralized media platforms could affect advertising
• The renewed importance of context in a digital first way

This week's Brave Pick of the Week is PayPal. Check out their website here.

About this show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Every great marketer has been faced with this moment: an opportunity to exhibit bravery in the midst of uncertainty or to take a risk on something they truly believed in.

Join Donny Dvorin, Head of Sales at Brave, every Monday as he interviews today's most progressive marketers to uncover the brave marketing moments that have shaped their careers and the brands they've influenced.

If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how leading marketers are rising to these challenges.

Uncover their decision making process and the mindset work that's led to their success.

Email [email protected] and let us know you're a podcast listener to see if you qualify for a complimentary test campaign.