Yvan Castilloux, Co-founder and CEO of Augusta.care joins host David Knack to discuss the fundamental challenges of recruiting in home care. Starting his journey in 2022, Yvan shares how discovering the "broken" applicant experience where half of potentially good candidates are confused and disengaged. This phenomenon motivated him to build solutions.

He argues that solving home care's staffing problem requires aligning people, process, and technology, and debunks the myth of software as a "magic pill."

The conversation dives into the critical need for sales and recruiting alignment, the surprising burnout rate among back-office staff (recruiters and schedulers), and why geographic and demographic focus is a superpower for agencies.

Yvan also reflects on his biggest career mistake of reacting to every customer request instead of asking the right questions to build a unified solution, a lesson he now applies to help agencies hone their focus.

Lesson Takeaways:

1. Fix the Broken Applicant Experience: Up to half of applicants are confused by generic job posts and agency messaging. Providing clear, specific information about the agency and the client match early in the process is key to engaging quality candidates.

2. Align Sales and Recruiting Strategically: Recruiting starts when sales begins. Agencies must align where they find clients with where they can successfully recruit caregivers, or risk constant fulfillment stress and recruiter burnout.

3. Embrace Focus as a Superpower: Trying to be everything to everyone dilutes effectiveness. Successful agencies consciously focus on a specific geography, client type (e.g., private pay), or caregiver demographic (e.g., students) and build their marketing and operations around it.

4. Software is a Tool, Not a Silver Bullet: Technology and AI enable automation but cannot replace the human-centric processes of home care. Success requires linking software to aligned internal operations.

5. Cross-Functional Insight Reduces Burnout: High turnover in back-office roles like scheduling is often due to burnout from inefficient, siloed processes. Enabling collaboration and data sharing between recruiters, schedulers, and sales creates a more sustainable and effective workflow.

Timestamps: 00:00 – Introduction to the home care staffing challenge

01:10 – Welcome to Home Care Hindsight by Zingage

02:15 – The biggest surprise: How broken the applicant experience is

03:00 – Why caregivers are confused and how to fix it

04:10 – The importance of caregiver-client matching ("like dating")

09:10 – Reassessing strategy when you can't recruit in a sales area

10:10 – Yvan's Big Mistake: Reacting to customers instead of focusing

11:25 – A lesson from tech: Building too many tracking features

13:15 – Asking "why" to build unified solutions (The Ferrari vs. Cadillac example)

14:45 – Overrated in Home Care: Software as a magic pill

15:25 – Technology requires aligned people and processes to work

18:45 – The importance of implementation and onboarding for tech

18:55 – A Small Mistake to Quit: Lack of strategic focus

23:25 – Moving from a turnover metric to optimizing the employee journey

24:45 – The surprising problem of back-office (recruiter/scheduler) turnover

25:30 – Burnout from misalignment and inefficient processes

26:15 – Empowering collaboration between recruiters and schedulers

28:40 – A Recent Win: Evolving from a point solution to a core staffing partner

29:05 – Closing advice: Implement one change that can help your business

Quotes: Yvan Castilloux: "Solving a problem in home care is both people and technology. Link both together and you'll find a solution."

Yvan Castilloux: "AI is helping us do more automation, but it's not a magic pill. Like everybody says, AI will replace workers and so on. It's not gonna happen anytime soon."

Yvan Castilloux: "If you're a home care agency, a caregiver is like a product… you want to build the right product for the audience you're targeting, but you also want the sales team to understand where the product fits the best."

David Knack: "There are no silver bullets for this industry… it's something that's really complicated."

Resources:

1. Connect with Yvan Castilloux LinkedIn: https://www.linkedin.com/in/yvancastilloux/

2. Learn more about Augusta.care: https://www.augusta.care/

3. Connect with David Knack on LinkedIn: https://www.linkedin.com/in/david-knack/

4. Powered by Zingage: https://zingage.com

5. Watch this episode on Zingage's YouTube: https://www.youtube.com/@Zingage