The Build: Restuarant 201

By Tilit NYCBusiness Education Arts

The Build: Restuarant 201 episodes

October 28, 2025The Build, Episode 3 — The Build (Literally)
Permits, contractors, and design dreams — restaurant building isn’t just physical, it’s emotional.
In this episode of The Build, Rasheeda walks us through the realities of construction. From dealing with red tape to contractor surprises and design compromises, it’s a raw look at the literal building of Ramen by Ra’s next chapter.
Explore Season 2 of The Build
Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
Learn more about this episode here
Connect with Square:
Instagram: https://www.instagram.com/square
LinkedIn: https://www.linkedin.com/company/joinsquare/
YouTube: https://www.youtube.com/square
Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:
Instagram: https://www.instagram.com/tilitnyc/
Facebook: https://www.facebook.com/TilitNYC
LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.
44 min
October 21, 2025The Build, Episode 2 — Finding Space & Funding Growth
Real estate, leases, and the nerve-wracking search for funding — this chapter of Rasheeda’s journey shows the high stakes of restaurant expansion.
In this episode of The Build, Rasheeda takes us inside her hunt for the perfect East Village space. From negotiating lease terms to navigating loans, she reveals how she’s securing Ramen by Ra’s future home.
Explore Season 2 of The Build
Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
Learn more about this episode here
Connect with Square:
Instagram: https://www.instagram.com/square
LinkedIn: https://www.linkedin.com/company/joinsquare/
YouTube: https://www.youtube.com/square
Contact Sales: https://squareup.com/us/en/l/sales/contact

Connect with TILIT:
Instagram: https://www.instagram.com/tilitnyc/
Facebook: https://www.facebook.com/TilitNYC
LinkedIn: https://www.linkedin.com/company/tilitnyc/
The Build is a podcast series presented by Square and TILIT in partnership with Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.
46 min
October 14, 2025Episode 1: Ramen 2.0 — Bigger Bowl, Bigger Stakes
Ambition, pressure, and a splash of chaos — Rasheeda’s story of expanding Asa-Ramen is about more than broth and noodles.
In this episode of The Build: Ramen by Ra, Rasheeda shares her origin story and what drives her leap to expand into a bigger, bolder restaurant. From New York’s dining culture to the emotional risks of growth, she reflects on her vision, her roots, and the challenges that come with building a business that matters.
Explore Season 2 of The Build
Learn more about this episode here
Listen to the full season here and get access to an exclusive TILIT and Square promo offer.
Connect with Square:
Instagram: https://www.instagram.com/square
LinkedIn: https://www.linkedin.com/company/joinsquare/
YouTube: https://www.youtube.com/square
Contact Sales: https://squareup.com/us/en/l/sales/contact
Connect with TILIT:
Instagram: https://www.instagram.com/tilitnyc/
Facebook: https://www.facebook.com/TilitNYC
LinkedIn: https://www.linkedin.com/company/tilitnyc/

The Build is a podcast series presented by Square, TILIT, and Heritage Radio Network, sharing the grit, vision, and growth behind restaurant entrepreneurship.
45 min
September 01, 2023 The Build: Opening Day
It’s the day we’ve been waiting for all season: Ursula is open! In this episode we hear the staff celebrating on opening night, and debrief with Eric and Lani about surviving their first week of service. Plus, Jenny and Alex reminisce on the opening - and closing - days of their restaurant Goods.
The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.
Additional music in this episode by Doctor Turtle, HolinzaCC0, Andy G. Cohen, Jan-Michael Hökenschnieder & Fachhochschule, and 10 Echo.
Opening Soon is powered by Simplecast.
33 min
August 16, 2023 The Build: The Final Countdown
It’s the final week before opening and a LOT is happening. Moving day, construction, staff training, friends and family; this episode has it all. Plus, a visit from Ursula herself!
The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.
Additional Music in this episode by HolinzaCC0, Jan-Michael Hökenschnieder & Fachhochschule, and Captive Portal.
Opening Soon is powered by Simplecast.
35 min
June 13, 2023 The Build: Laughing, Crying, Making Burritos
On this season of Opening Soon– which we are affectionately calling The Build– we’re taking a look at all aspects of opening a brick and mortar. In today’s episode, we’ll hop onto a rollercoaster of emotions. We’re painting a picture of how self care and mental health look during a build, and using all the colors we can get our hands on. Listen in for some deep reflections, lessons learned along the way, and an intimate look behind the scenes of team TILIT.
The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.
Additional Music in this episode by HolinzaCC0, Koi-Discovery,, Rowan Jane, Jahzzar, Portrayal, Bauchamp
Opening Soon is powered by Simplecast.
30 min
May 31, 2023 The Build: What Are We Drinking?
In this episode of The Build; tune into Eric - in conversation with his collaborators - as he spends time intentionally sourcing ingredients, wines and spirits for his new beverage menus at Ursula's new home.
If you want to hear more John deBary, he's creating a limited-run companion podcast with HRN for his new book Saved by the Bellini. Subscribe to the Eat Your Words wherever you get your podcasts to get the episodes as they launch. (Apple Podcasts | Stitcher | Spotify | RSS).
The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.
Additional Music in this episode by Jahzzar, Jan-Michael Hökenschnieder & Fachhochschule Dortmund, TRG Banks, Rowan Jane, Fields Ohio.
Opening Soon is powered by Simplecast.
30 min
May 17, 2023 The Build: Whose Job is it Anyway?
The Build takes a deep dive into the process of building up a new restaurant from signing the lease to opening day. In this episode, not only do you get more glimpses at the fun aesthetic bits, but you’ll also hear about the processes and systems behind making sure customers feel taken care of in the space that Eric and Team Ursula are in the middle of creating. Between architects pointing fingers at plumbers, and deciding on plate ware, you’ll hear about the nitty gritty required to build up (and out) your brick and mortar world.
The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.
Additional Music in this episode by HolinzaCC0, TRG Banks, Koi-Discovery, Dilating Times, Rowan Jane, Andy G. Cohen, Oji.
Opening Soon is powered by Simplecast.
35 min
May 10, 2023 The Build: Who’s the Team?
Welcome to the latest episode of The Build! In this episode, we explore the world of Ursula: meet new team members and take a deep dive into the values and systems that Eric and Lani plan to instill in the new location.
Plus, get a glimpse at how the team is restructuring compensation for employees to better serve everyone and encourage warmer hospitality.
The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.
Additional Music in this episode by Andy G. Cohen, Koi-discovery, Mildperil, Oji, & HolinzaCC0.
Opening Soon is powered by Simplecast.
35 min
May 03, 2023 The Build: Money Earnin’, or Money Burnin’
On this season of Opening Soon, called The Build, we’re following along one chef’s journey from open to close… and all of the pieces in between. In this episode, we talk money, honey! From putting together the capital to get the process started, to figuring out how your brick and mortar can make some of that cash back, you’ll hear about all things money, money, money, mon-ey (mon-ey!). And for the long-time listeners, you’ll finally get in on the scoop on our own financial fairytale with Goods.
If you’d like to support chef Eric See and his team at Ursula, check out their ongoing Crowdfunding here.
The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.
Additional Music in this episode by HolinzaCC0, TRG Banks, Pawel Fesczuk, Koi Discovery, Dilating Times.
Opening Soon is powered by Simplecast.
34 min

About The Build: Restuarant 201

From the publisher's feed

After building one of New York’s most beloved taqueria groups, the team behind Taqueria Ramirez enters a new phase: three new restaurants in one year, a James Beard nomination, a new chef…