The Built For Coaches Podcast

In today's episode we discuss the topic of money. Many online health and fitness coaches react very emotionally when it comes to money and don't truly understand why. They want financial security and freedom but don't know how to manage their finances to actually achieve it. Many are living month to month in an erratic state thinking that more money will solve this. Newsflash, it won't. In this episode we talk openly and honestly about our relationship with money and how to manage finances in business accordingly.

Today's episode touches on the topic of chasing virality in your marketing Vs creating niche specific content. I breakdown why people may think focusing on virality is a good thing, the risks associated, the impact it can have on your fitness business long term, the type of strategy you should be focusing on but when mastered, how you can create content to generate more followers. All of your answers around content creation for more views and engagement are answered in this episode!

In todays episodes we discuss the importance of positioning yourself as an inspirational and desirable figure to work with. When coaches ask why they're not getting new leads or clients it usually comes down to their positioning. The level of value, the strength of their reputation and the trust they have in the market. We discuss this topic at length to shed light on how you should be aiming to stand out in a crowded market during a trust recession.

This episode touches on the age old argument of high ticket Vs low ticket. It's less about what brings in more cash or what's easier to sell. It's about understanding WHY you should be implementing one or the other, even both into your business and the pros and cons of each. The landscape has shifted and changed in the industry and understanding what approach you should take is key to running a business that meets the needs of your buyers and your business goals.

The Coaching Queen has made her return! In today's episode we welcome back Jen to the podcast, our first instalment of what will be a weekly appearance from Jen moving forward. We discuss why many coaches are bored, unfulfilled and fed up of the businesses they're running but most importantly, how to fix it. 

In today's episode I expose some of the biggest lies in the fitness business coaching space that have stung many coaches. Leaving them feel disgruntled, hopeless, burnt-out, frustrated and many, who now find themselves in debt after not receiving what they paid for. I've included basic principles to always standby in your pursuit of business growth and throughout the entire podcast, re-directed you to what you should be focusing on instead of these lies that have been pedalled.  

In today's episode I discuss the need for long term thinking in your business. The impact that focusing on month to month has on your ability to grow, scale and most importantly, think. I offer direct and straight talking perspectives and I also share a never before insight into what my goals are in business right now. 

In today's episode we discuss your USP. Your Unique Selling Point is something that should be a differentiating factor and speaks to the subconscious question in the mind your audience "Why Should I Work With YOU?" this episode is very practical and will give you key steps to identifying your USP so that you can showcase why you're different and why people should invest in you over other coaches.

In today's episode I discuss the relevant topic of improving marketing to speak to people at each stage of the awareness process so that you know how to take people from not being aware of their real problems, to buying from you. I tie this in to how the brain functions, this is all science based and if utilised correctly, will help you develop more trust with more of your audience by delivering a message they actually need at each stage rather than hitting and hopin

In today's episode I touch on the subject and importance of positioning yourself in your local areas as the go-to coach. How to really stand out from other coaches by going the extra mile and putting yourself in different rooms to create opportunities that catapults your status in your areas as an authority figure.