The Built For Coaches Podcast

Strap yourself in.

Are you someone worth investing in? Are you someone whose goal is to add as much value as possible to the experience you take your clients through? Or are you focused on chasing money? If this episode resonates with you and you're someone who wants to grow their coaching business with real standards, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67" & we can chat about how we help you put your skills to good use.

There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the board.

Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.

Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also never described what occurs as ghosting and most great coaches don't.

People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individual and why I look for the hard stuff that others would preferably avoid.

Most coaches fall into the void because there's nothing stand out about them. They have opinions that are about as controversial as roasted cheese or toasted cheese. There's a reason many are forgotten and this episode tells you why.

In a world where people chase vanity metrics and use them as a marker for "success" you can build your own world where people follow religiously, regardless of the size. After making well over 7 figures in the past few years with what some people deem as a "small following" I believe that most coaches are missing these key pillars in their marketing and it's why people aren't buying.

Coaches rave about personal standards but they never take a moment to consider how their narratives translate to coaching relationships and why, due to their inability to think critically and objectively about what's best for someone else, can actually be one of the most damaging beliefs passed on to clients.

The top 1% of people make going the extra mile the default standard. If you're claiming you want what many others can't achieve but following the same average outputs, you're wasting a resource that you can't get back.