The Built For Coaches Podcast

What's more important? Quantity or quality when it comes to content creation? This argument has gone on for centuries but I'm here to point you in the right direction.

You might hear the words "Personal Branding" and not have a clue where to start, how to build one or how to use it to help you sign new clients. In this episode I'm going to be talking you through the foundations of building your own personal brand so you can align your marketing efforts to convert people who align to you and your business.

Find out how Dawn has tripled her client roster with less than 400 followers, zero cold DM's, no ad spend and rarely taking sales calls. At Built For Coaches we often talk about building businesses by design and Dawn explains exactly how we've helped her do that. To work with us at Built For Coaches, send me a DM on Instagram at @markstrathern_

So many coaches hold beliefs around why they lose clients prematurely, and it's rarely what they actually think. There's one key reason this happens consistently, in today's episode Jen will share with you why this happens and how to fix it for good.

Simple scales, bullshit fails. Building your business doesn't need to be complex. It requires effort, yes. But people confuse effort with complexity. Inside of this episode I'll help you focus on where to place your efforts into simple areas that have been proven to grow thousands of fitness businesses. If you want learn how we can help you plug this approach into your own business to build ethically and sustainably, then reach out to me here on Instagram https://www.instagram.com/markstrathern_/ and DM me "67" where I'll see if we can help you accomplish the goals that have eluded you. If you want access to our mini course Built to Scale - head over to https://www.skool.com/built-for-coaches and once accepted, DM me the word "SCALE" in the Skool community.

Welcome to part 6 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through how I close clients without being forceful or even taking money over the phone. In the past 3+ years I've closed well over 7 figures without having to grapple people into submission to give me money. This will make most sense when listened to in a sequence from start to finish so go back and listen to part 1 (episode #147), part 2 (episode 149), part 3 (episode #150), part 4 (episode #151) & part 5 (episode #152) before tuning in to this episode if you actually want to use this information to grow your coaching business. If you've consumed this entire mini-series from start to finish and you want to learn how we can help you plug this approach into your own business to build ethically and sustainably, then reach out to me here on Instagram https://www.instagram.com/markstrathern_/ and DM me "67" where I'll see if we can help you accomplish the goals that have eluded you.

Welcome to part 5 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through the importance of long form content. This was recorded in 2025 so it's even more important now than ever, that you act on this because the pendulum is already swinging. This will make most sense when listened to in a sequence from start to finish so go back and listen to part 1 (episode #147), part 2 (episode 149), part 3 (episode #150) & part 4 (episode #151) before tuning in to this episode if you actually want to use this information to grow your coaching business. For access to Built to Scale request to join our Skool community https://www.skool.com/built-for-coaches and DM me the word "BANANA".

Welcome to part 4 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. This episode was recorded in 2025 but the same rules still apply with the landscape shift in online marketing that's happened over the past few years. In this episode, I'm talking you through how to get more coaching clients for your business. This will make most sense when listened to in a sequence from start to finish so go back and listen to part 1 (episode #147), part 2 (episode 149) & part 3 (episode #150) before tuning in to this episode if you actually want to use this information to grow your coaching business. For access to Built to Scale request to join our Skool community https://www.skool.com/built-for-coaches and DM me the word "MONSTER".

Check out episodes #147 for part 1 of this mini-series and #149 for part 2. It's crucial, that if you're following this process to build a successful online coaching business that you listen to these episodes in order. Mastery is sequential, so working in a sequence removes unnecessary doubt or frustration. In today's episode, part 3 of our mini-series, we touch on what it actually takes to get world class results for your clients. If you want access to Built to Scale that covers these things in even more depth, then join our Skool community and DM me "BANANA" https://www.skool.com/built-for-coaches