Using Linked In as Sales and Marketing Tool

 

The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown show in or via Google + Hangout. Or watch live on Hangouts On Air.

Tweet about this episode and put a play button in your Twitter Feed!!!

Bunker Project Episode 133: How to market your business with Linked In

Summary: We talk about how are each using Linked In currently in the Round Table Intros and then get into the details of how Ian Nethercott is using Linked In to generate sales and make  money in his business.

Norm calls in to ask how powerful a tool Linked In really is? And what can you do to make your profile more marketable?

Bunker Mavens in attendance:

Bonnie Sainsbury @bsainsbury  (joined us at the end of the show)Margaret Reynolds @bc_insurancegalAndrew McGivern  @podcastheroBob Garlick @bobgarlick (Made it for the end of the show)James Karg @twisted_majicPaul @paultherockgodNorm (The Norm Maven) via voicemail feedback Listen to the episode and read the full show notes to get all the details.

Linked In Educationaire with Ian Nethercott

Round Table Intros:

Bonnie Sainsbury @bsainsbury  (joined us at the end of the show)

Margaret Reynolds @bc_insurancegal

Andrew McGivern  @podcasthero

Bob Garlick @bobgarlick (Made it for the end of the show)

James Karg @twisted_majic

The Norm Maven ( via voicemail feedback )

Round Table Intro Question: Name, Twitter Handle and how are using Linked In right now?

• Bob is going to do a major overhaul of his Linked In profile. He has been hanging out with Ian and is going to follow Ian’s advice to get his profile up to speed. He also recommends visify which creates a visual interface for your social media life. It takes his Linked In info and makes it look cool and they have an email signature. Bob is also changing his profile picture which he has used forever.

• Andrew has watched some videos from Lewis Howes and Kevin Knievel and is looking forward to learning more from Ian Nethercott.

• Paul The Rock God is interested in learning more about Linked In and is stoked about the show.

• Sanj used to be more engaged with his Linked In account and now only goes there every once in while. He is looking forward to what Ian has to say.

• Margaret posts to Linked In and is not getting as much engagement as she’d like and knows she has more to learn and is interested in Ians Linked In experience.

• Bonnie has always focused on keyword optimization on her Linked In account. She also gets a lot of traction by posting book reviews on Linked In.

• Brian Street joins is here for the first time and his Linked In secret weapon is recommendations. Brian is also a paid member of Linked In.

• James uses Linked In for networking but he is using a picture from when he was five years old. James like the Endorsements feature but doesn’t like the groups because too many people are doing hard sells there.

• Bob says Linked In has the best B2B opportunities on the web.

April Fools Jokes:

• Bob’s favorite April Fools joke was Google Nose. His daughter fell for that one and was not too happy about that. Bob is impressed with the amount of effort and production that Google puts into these jokes.

• Brian’s pick is Google Blue. All Google did was change the whole GMail interface and turn it blue. “how can we totally change the interface while leaving it exactly the same?”

• Bonnie’s favourite is from CIRA where they said they were changing all .ca domains to .eh.

• Margaret’s favourite is Youtube pretending to be one big contest and they are going to shut down and go through the process of picking a winner.

• Paul The Rock God picks West Jet and their announcement that you can bring animals into the cabin.

Is Google Glass Cool or Creepy?

 

The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Tweet about this episode and put a play button in your Twitter Feed!!!

Bunker Project Episode 132: Is Glass cool or creepy and Tech in the classroom

Summary:

Bob and Marcel talk about the Game Of Thrones Beer that they picked up at the prescreening. We talk about Google Glass… Is it cool or Creepy? Tech in the Classroom and we have another great Gaming With James segment.

Show 132 – Google Glass: Cool or Creepy?

Round Table Intros:

Bonnie Sainsbury @bsainsbury  (joined us at the end of the show)

Margaret Reynolds @bc_insurancegal

Andrew McGivern  @podcasthero

Bob Garlick @bobgarlick (Made it for the end of the show)

Nozi Paul @nozipaul

James Karg @twisted_majic

The Norm Maven ( via voicemail feedback )

The Daddy Maven recorded a covert video:

Round Table Intro Question: Name, Twitter Handle and do you think Google Glass is Cool or Creepy?

• Nozi Paul is looking forward to Google Glass and likes the fact that you’ll know that everyone can be recording you when they are wearing the glasses. He doesn’t like secret recording devices though. Marcel brings up a Blackberry App that allowed him to see people who had active facebook and twitter accounts on their phones.

• Sanj votes for creepy! He doesn’t like being followed by Google online let alone offline. Google Glass would allow Google to track him offline.

• Marcel talks about his canceled Social Media accounts… He is a little creeped out about Google Glass but he recognizes it as the future. He said everyone will have one and there is nothing he can do about it. Andrew asked if Marcel thinks bars and public places may ban Google Glasses.

• James has been shaking his head while everyone else was talking. He rebuts everyone’s response.  He agrees with most of Marcel’s points. Marcel said we need to have a riot off so Vancouver and England can settle who is the best at rioting. Nozi Paul said Vancouver has no chance. James brings up a horror video Sight. A futuristic movie about what might happen with this technology.

• Marcel interjects and says this is not going away. If it isn’t Google Glass it will be another platform. It can’t be any other way, resistance if futile.

• Margaret says it is both Creepy and Cool… and also inevitable. Creepy or Cool depends on who is using it and what they are doing with it. Are they using it or abusing it?

• Bonnie said if you're a creep you're a creep. It isn’t the device that makes you creepy. She likes Glass.

• Bob said all of us are old farts and iTooth and iRetina are around the corner. The youth will pick this stuff up and run with it. Bonnie said not just the youth. It is making us more targetted for advertising.

• Bob brings up an example of being at the prescreening of a movie and Bob ran around to all the cliques of 3 or 4 people. Bob is a master networker and ran around talking to everyone. Google Glass may bias people away from networking with people. Bob is worried that this technology will make people less social in person.

• Andrew doesn’t think that it will be possible to block facial recognition across all platforms.

• Randall says it is cool as long as he can turn it off. Ken wants a teleporter… not glass.

• Ken doesn’t care too much about Google Glass. Could be creepy in some situations but it is mainly what you can do with it. As a developer, he is looking forward to making things for it.

• Watching an event from afar by viewing people's point of view glass cameras.

• Bob says it is Google just once again disrupting a market. He brings up a cool armband gesture-based product ava...

Google Reader Gone and The Perfect Tweet

The Bunker Project is recorded with a live interactive studio audience. Join us for a show  in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Bunker Project Episode 131:

Summary:

Show 131 – Nice Tweets!

Round Table Intros:

Bonnie Sainsbury @bsainsbury  (joined us at the end of the show)

Margaret Reynolds @bc_insurancegal

Andrew McGivern  @podcasthero

Bob Garlick @bobgarlick (Made it for the end of the show)

Nozi Paul @nozipaul

James Karg @twisted_majic

The Norm Maven ( via voicemail feedback )

The Daddy Maven recorded a covert video:

Round Table Intro Question: Name, Twitter Handle and how dependent are you on Google Products?

Andrew said he’d be screwed if he lost his Google account

Margaret isn’t too dependent on Google products

Randall said if it is your business you should be using your own domain's email

Sanj isn’t too dependent on Google but many of his clients are. He is taking Google + more seriously now.

Margaret brings up how great hangouts on air are for instantly loading to Youtube.

Ricky, the Daddy Blogger loves Youtube and other Google products like Google + Hangouts. He has a Meetup Group… YVRdads.com. 30 to 40 Dads show up to his Meetup.

Paul relies on Google way too much. Uses Google search engine and Youtube to learn Chinese at the moment.

eMail and Voicemail Feedback

Craig from down under emailed to let us know about Pheed and its cool features, Posterous is going bye bye and is this a sign of “the thinning of the heard”? Stitcher integration in cars and facebook check in buttons on the steering wheel?

Paul the Rock God leaves voicemail feedback on our VM Hotline at 1-877-636-1474.

He lets us know how great a time he is having down in Mexico and isn’t spending too much time in the bathroom. Margaret said  Paul has to bring gifts back to the Bunker when he returns after a month in the sun.

The Perfect Tweet

Bob shared “The Blueprint of the Perfect Tweet” below and we analyze it on The Bunker Show.

Put a call to action in square brackets? [blog]. We all agree this is silly… don’t like this one. Is this necessary? [retweet]. The brackets waste two characters.

Message section shouldn’t include text speech. Only abbreviations should be numbers instead of spelling the number. Margaret agrees.

Use Bitly URLs because they get more clicks… interesting.

Fill in the blank tweets get a lot more engagement? Apparently, it is true.

Should use one to two hashtags to get more reach outside of followers. Most of us don’t do it except at events… but apparently, it works. People search or follow hashtags.

Use @ replies to call out authors. Margaret doesn’t like @reply thank you’s. If you want to thank her, retweet one of her tweets instead.

Auto thank you’s suck – we all agree.

Don’t use all 140 characters… leave space for others to add their twitter handle and comment.

Paul asks is there more to the perfect Tweet. This infographic is all about the structure… but there is also timing and your reputation on Twitter.

Randall says to use your own voice in your Tweets. Paul said if you're a rambler you won’t have your voice on Twitter because you have to be concise.

150 000 Google users woke up to a nightmare – All their email attachments and chat logs were gone…

This is why Sanj has always been worried about the cloud.

Randall remembers that Shaw had the same problem.

Sexy Social Media

The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Bunker Project Episode 130:

Summary:

Andrew says this episode of the Bunker Project is bull's eye, bull's eye, double 15.  Bob wants to know what kind of darts Andrew plays with and a conversation about straight darts vs gay darts ensues… Andrew didn’t have a question of the day planned and asks Bob what he thinks we should ask during the round table… What social platform did you first use to have sex? Listen to the show to find out what happens next… We move on from there 30 minutes later to talk about the movie industry and the recent 6 strikes agreement between United States ISPs.

Show 130 – Sex and Social Media

Round Table Intros:

Bonnie Sainsbury @bsainsbury

Margaret Reynolds @bc_insurancegal

Andrew McGivern  @podcasthero

Bob Garlick @bobgarlick

Ken McGrath @kenamcg

Matt @winterfelpod

James Karg @twisted_majic

The Norm Maven ( via voicemail feedback )

Round Table Intro Question: Name, Twitter Handle and what social platform did you first use to get some action? (Bob’s question)

Bonnie said her first social media action site was Plenty Of Fish.

James said his first Social Media action came from MSN Chat, Quora, ICQ, Facebook and a couple others to get lucky. Then he said he was just kidding…

Norm calls in Voicemail Feedback and says he loved it that Bonnie said that Norm is a podcast slut.

The Movie Trailer Maven from our hangout talks about his new Nexus 4 and he never used a social platform to get lucky because he’s  been married before Social Media existed. Check out www.trailerclash.com.

Margaret says Lavalife is the action site and Twitter is the business platform.

Marcel said Gay.com and Grinder are where it is at for him. Marcel said Blender is the straight Grinder.

The fake Byron loves Social Media. He isn’t into it too much but sees how important it is in our lives.

Paul said the Social Platform that works for him is tons of alcohol, really fast. He said forget about Social Media, go to the pub where you can connect physically.

Andrew said there was this one time a long time ago on a Spanish language site where nothing really happened. Andrew agrees with Paul… in person is better than long distance social media.

Matt said the only time he got lucky through Social Media was Myspace but it was his bands Myspace page. Matt agrees with Paul he likes to go to the bar. Andrew asks what does Matt use for his Squeeze Page.

Ken says the internet didn’t even exist back when he was single.

Roberto said is that Mic in your pocket or are you happy to see me.

6 strikes and your out. 

The carriers in the States have colluded to refuse the internet to people who have been warned 6 times.

Marcel said this is garbage and the networks need to get with the times.

Southpark gave all their episodes away online but still went on to sell tons of DVD’s and get deals on Comedy Central, etc.

Ken said they’ve been taking too much advice from the Music Industry on how to deal with the internet.

Paul said it is all the lawyer's fault.

Marcel said this rule is ridiculous.

Ken said you are guilty until proven innocent and that is a problem.

Marcel says slapping people down will only piss them off and make them not buy your stuff.

James said the internet is now part of Maslow's Hierarchy of Needs so they shouldn’t mess with it.

Margaret said doesn’t the music industry still make money.

Ken talks about the music industry put copy pro...

Twitter Talk and Clarity.fm

The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Bunker Project Episode 129:

Summary:

We talk about our interview with Dan Martel of Clarity.fm and get into a Twitter Educationaire with Bonnie Sainsbury.

Show 129 – Clarity.fm and Twitter Talk

Round Table Intros:

Sanj Sukekar @genysisdesigns

Bonnie Sainsbury @bsainsbury

Margaret Reynolds @bc_insurancegal

Andrew McGivern  @podcasthero

Bob Garlick @bobgarlick

Paul @paultherockgod ( via voicemail feedback )

Ken McGrath @kenamcg

Matt @winterfelpod

James Karg @twisted_majic

The Norm Maven ( via voicemail feedback )

We kick off the show with a tribute to Stompin Tom Connors who passed away the day we recorded this episode.

The Bunker Project is no longer sponsored by Wix.com but they are still a great place to make a website online… for freemium!

Round Table Intro Question: Name, Twitter Handle, and Twitter Pet Peeve or Twitter Tip.

Bob says what he hates the most about Twitter is Direct Messages and thinks the feature should be pulled. Margaret hates auto DM but not DM in general.

Andrew agrees… he hates direct message twitter spam.

Sanj hates it when people send them a Twitter DM to say they are going to be late for a meeting instead of calling him or texting him.

Margaret’s biggest pet peeve on Twitter is direct selling on Twitter without any social media foreplay.

Bonnie’s pet peeve is when people don’t even follow you but adds her Twitter handle at the end of whatever they are saying… for what? Maybe looking for a retweet?

Ken doesn’t like DM’s either but has used it with Bonnie in the past.

Dan said if you are going to retweet, someone… make sure the article is accurate. He gives an example of people tweeting about a TV show that says it is spoiler free but when you click through you find out it is not.

James says his Twitter tip is to engage only with people you would like to engage with.

Clarity.fm 

Andrew and Bob interviewed the CEO and founder of Clarity.fm. A startup that is focused on matching experts with people who need good advice.

Put your calls through Clarity and they handle all the billing (for a 15% fee).

We play a clip from the interview where Dan explains the concept.

Bob likes the platform because he can put the widget on all his websites and send them the link for a call.

The flexibility is there to offer free calls through Clarity.fm platform.

Putting all your calls through Clarity.fm even if you are not charging will get you more ratings, reviews, a record of calls and credibility as an expert.

Some big players are charging $175 per minute.

You set your hourly rate and it displays it as a per minute charge.

Bob is tired of giving away his advice and loves this new platform.

Andrew says people ask him about podcasting and for some people he is happy to help them out for free. Ken agrees if it is a one-time session but if they keep asking for help he says you have to charge.

Bonnie thinks Clarity.fm is a great idea.

Matt says he likes the concept because everyone is looking for shortcuts. So they can get a quick answer from you by paying for a call with an expert on Clarity.fm.

James said he is going to charge $1000 per hour on Clarity.fm by giving gamer sex advice.

 

Voicemail Feedback

The Rock God called in to say hi and rub in the fact that he is in Mexico for a month and is enjoying the sun and the beer.

The Norm Maven called in to ask a question about how Bonnie got ...

Interview with Clarity.fm CEO Dan Martel

The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Bunker Project Special Report

Interview with Dan Martel CEO and Founder of Clarity.fm

Bob and Andrew have a great talk with Dan Martel, founder of Clarity.fm.

We talk about entrepreneurship, the value of advice and Clarity.fm

More show notes to come

The Bunker Project is recorded with a live interactive studio audience. Join us for a show  in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air. Thanks to Wix.com for sponsoring The Bunker Project. Wix.com is the #1 platform in the world for creating websites online. The easiest…

The Bunker Project is recorded with a live interactive studio audience. Join us for a show  in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air. Thanks to Wix.com for sponsoring The Bunker Project. Wix.com is the #1 platform in the world for creating websites online. The easiest…

UnKlout and iEverything

 

The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Thanks to Wix.com for sponsoring The Bunker Project. Wix.com is the #1 platform in the world for creating websites online. The easiest way to create your own cool looking website.

 

Bunker Project Episode 127:

 

Summary:

 

We talk about Social Media influence measurement, the iPhone losing some ground in its trademark strength, the rumored iWatch, the iTV and the iCar.

 

Round Table Intros:

 

Randal Orser  @numbercrunchers

 

Bonnie Sainsbury @bsainsbury

 

Margaret Reynolds @bc_insurancegal

 

Andrew McGivern  @podcasthero

 

Bob Garlick @bobgarlick

 

Paul @paultherockgod

 

http://www.beerconnoisseur.com/

 

Bob kicks off the show reading the latest issue of Beer Connoisseur Magazine. We chat a little about the American vs Canadian mainstream beers. And craft beers – check out the Craft Beer Nation hangout to learn all about Craft Beers from around the world every Friday night at 7:00 pm.

 

Round Table Intro Question: Name, Klout Score (or other social measurements) and whether or not you think social scoring systems mean anything.

* Paul doesn’t know anything about Klout so believes he must be a zero…

* Margaret’s Klout score is around 67 but she doesn’t know if it means much but she likes to get free stuff. Margaret is also a 5% er on Linked In. Ian Nethercott is a 1% er.

* Bonnie found a tool that measures social influence. She doesn’t remember what it is called but she also uses Manage Flitter as her main Twitter Management tool. Andrew asks Bonnie why it is important to have a similar ratio of followers to following. Bonnie has a Kout score of 74 or so. She thinks Klout can be gamed. Bonnie is upset that she is only 10%er on Linked In.

* Randall said his Klout score is up and down like a whores drawers. Randall is in the top 1% on Kred and is in the 50′s on Klout. Andrew said his PlusClout sucks.

* Ken doesn’t know what his score is… he will get more into it now that he has a podcast. Andrew looks up Ken’s Klout score and it is higher than Ken thought. Ken said he isn’t sure why his Klout score fluctuates. Andrew said they do it to drive traffic to their site.

* Bob would like Klout more if he could add his other accounts… but it might overload Klout and blow their system away. Bob mentions the importance of having a consistent image online. Bob's picture of himself with his hands on his head is on every profile and website he uses.

* Andrew has Klout score of 60 but thinks that focusing too much on Klout and other Social Measurement tools may divert your attention to things that increase Klout score but don’t help you in reality.

* Andrew brings up the Podcasting Resources G+ Community and Ken says both Podcasting communities are great.

* Andrew has an idea to suggest to Ray Ortega for the Podcasters Roundtable – Things podcasters do that go against the grain of most podcast consultants…

 

Apple losing trademark battles over “iPhone”

* Apple sued iFone, a Mexican Telecom company, despite iFone being in business long before Apple started using the trademark.

* Apple lost exclusive use of the trademark “iPhone” in Brazil.

Netflix Second Screeners and Smart Phone RoundTable

The Bunker Project is recorded with a live interactive studio audience. Join us for a show  in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

Thanks to Wix.com for sponsoring The Bunker Project. Wix.com is the #1 platform in the world for creating websites online. The easiest way to create your own cool looking website.

 Bunker Project Episode 126:

 

Round Table Intros:

 

Randal Orser  @numbercrunchers

Bonnie Sainsbury @bsainsbury

Margaret Reynolds @bc_insurancegal

Marcel Lapointe @crazytvtalk

Adam Stanger @gamerhook

Andrew McGivern  @podcasthero

Bob Garlick @bobgarlick

Satomi Hirano @satomi_hirano

Ian Nethercott @lovebuyingcars

 

Round Table Intro Question: Do you use social media platforms while watching TV to enhance the viewing experience?

* Randal has never tweeted while watching a TV show… but he does have a big 50″ plasma.

* Bonnie is one-half of Women Talking Tech show… She doesn’t have a TV and doesn’t tweet while watching Netflix. She has mentioned what she is watching on Facebook occasionally.

* Margaret is one-half of Women Talking Tech and also one-half of To Finance and Protect which are on her Youtube Channel. She has Tweeted and used a hashtag while watching live TV. She is a triple screener.

* Ian has never Tweeted or checked in during a TV show.

* Marcel is co-host of Crazy TV Talk and loves live tweeting during TV but doesn’t get much chance because of the hours he works. If he worked better hours he would live Tweet everything. He likes Get Glue because people like to earn stickers even though it is a little dumb. Neilson will be using hashtags as a rating system now.

* Adam doesn’t do many social media while watching TV but he likes the audience interaction they promote during The Walking Dead. AMC also did this for Breaking Bad with audience interaction and their podcast.

* Andrew said that if LOST was on now he would get into the second screen thing with that show. Andrew has listened to an episode of The Podcast of Interest after watching The Person of Interest and it made him go hmmm… interesting!

* Satomi comes to the Bunker Project for great tech info and has decided to go with a Windows 8 Touch Screen laptop. We talk about her options… MAC Mini vs Macbook Pro vs Windows 8, etc.

* Ken is trying to get his new podcast going but has been working like crazy but it is coming soon. Ken has used Get Glue but not live while watching TV. He doesn’t use social media to interact with other TV watchers. One of Ken’s favorite apps is power toggles.

* Bob has tweeted while watching shows that are a few years old. Bob is wondering what is the best hashtag strategy.

 

Second Screen startups won’t be the Instagram of  TV because the incumbents will be able to offer more and shut them out.

* The NFL could offer additional camera angles.. behind the scenes.

* A TV Channel and Network could create an app that will destroy the second screen apps.

* Ken said viewership is dropping and people are no longer watching network TV.

* Marcel gets flowers… Unexpectedly.

* Bonnie used to use the second screen before there was a second screen. She used to call her friends and talk to them about a show during the show.

 

Netflix and House Of Cards:

 

Netflix getting into original content may change the way shows are created. The advertisers are not the ones who get to decide which shows get canceled anymore. Shows that may have been canceled because advertisers aren’t ...