The Business Edge

How to make facebook ads that actually work. Michael James Johnson HVAC

Join us as we dive into the world of HVAC insurance with industry expert James Jenkins from hvacinsure.com. Discover the critical insights every HVAC contractor needs to know to protect their business and ensure peace of mind. From understanding the nuances of insurance policies to learning about risk management strategies, this episode is packed with valuable information. Don't miss out on the tips that could save your business from unexpected pitfalls. Subscribe now for more expert advice and industry secrets!

Find more from Ashley (and step into elevation): walktallelevation.com

Fear wears a lot of disguises — perfectionism, procrastination, “waiting until it’s ready.”
In this episode, Michael Johnson sits down with Ashley Walker, executive coach and founder of Walk Tall Elevation, to talk about how fear quietly controls our business decisions — and how to finally take out the head trash that’s been holding you back.

They break down:
✅ How fear shows up as control and hesitation
✅ Why perfectionism kills progress
✅ The difference between “letting go” and “releasing”
✅ How to rearrange the furniture in your mind for real success
✅ How to build a business that serves your life, not consumes it

If you’ve ever felt stuck, overworked, or afraid to make the next move — this episode will set you free.

📘 Grab my book, The Profit Playbook👉 ⁠https://a.co/d/aq3gH7k⁠Inside the book, you’ll learn how to fix your messaging, pricing, and marketing to stop leaving profit on the table.

💌 Get your postcards designed and mailed for you: https://hvac.mailboxroi.com/?am_id=michael6707

Most HVAC and plumbing companies are wasting thousands on bad postcards that never get results. In this video, I break down real postcard examples from across the country — the good, the bad, and the ones that actually get the phone to ring.

You’ll learn:
✅ What trust signals make homeowners feel safe calling you
✅ How to design mailers that build instant credibility
✅ The “Trust Me Bro” mistake that kills response rates
✅ How to use reviews, photos, and storytelling the right way
✅ My favorite postcard designs that get jobs on the calendar

If you’re serious about growing your home service business, this video will help you turn every mailer into a money maker.

Order The Profit Playbook on Amazon: https://a.co/d/gOKg4QnWork with Brian (Mention This Video): https://overview.adhenge.com/Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.

Summary

In this conversation, Michael Johnson discusses strategies for HVAC professionals to prepare for the slow season by securing maintenance agreements and following up with customers on declined services. He emphasizes the importance of proactive scheduling and customer service to ensure a steady flow of business even during slower months. The conversation highlights practical tips for maximizing revenue and minimizing the impact of seasonal fluctuations in demand.

Summary

In this conversation, Michael discusses the essential elements of running a successful business, focusing on customer acquisition, pricing strategies, and the importance of nurturing customer relationships. He emphasizes the need for effective communication, the power of scarcity and urgency in marketing, and the significance of building trust through guarantees. Michael also shares practical tips for leveraging referrals and connections to boost business growth, as well as strategies for securing future business opportunities.

Chapters

00:00 Overcoming Fear and Procrastination

00:37 The Importance of Customer Relationships

04:45 Creating Scarcity and Urgency in Offers

19:57 Creating Comfort Through Guarantees

23:38 The Importance of Speed in Sales

25:15 Reframing Your Elevator Pitch

30:58 Leveraging Referrals and Dream Connections

34:59 Internal Contests to Boost Employee Engagement

35:16 Securing Tomorrow's Money

39:10 Creating Personalized Customer Experiences

Summary

In this conversation, Michael Johnson shares his extensive experience in the HVAC business, focusing on strategies to generate leads and effectively engage customers. He emphasizes the importance of maintaining a robust customer list, crafting meaningful messages, and the impact of branding on customer perception. Johnson provides actionable insights on outbound calling and the necessity of creating a compelling brand story to build trust and attract clients. He concludes by inviting listeners to participate in future discussions and join his HVAC mastermind for further learning and growth.

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Book A Meeting With Michael:

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In this conversation, Michael shares his transformative journey from struggling with his air conditioning business to achieving significant success. He emphasizes the importance of self-management, identifying oneself as the bottleneck in business growth, and the necessity of creating standard operating procedures. Michael discusses the value of focusing on high-impact tasks, empowering employees to learn from their mistakes, and understanding the four pillars of profit. He concludes by highlighting the significance of knowing your 'why' in business and how it can drive success.

In this conversation, Michael James Johnson HVAC Tech discusses essential strategies for protecting a company from liabilities associated with employees driving vehicles and managing property damage. He emphasizes the importance of having proper documentation, insurance information, and relationships with service providers like tow companies. Additionally, he highlights the significance of using technology, such as dash cams and documentation apps, to safeguard against potential claims and liabilities.takeaways

• You need to protect yourself from vehicle liabilities.
• Have a folder in the vehicle with essential documents.
• Include a copy of your insurance in the vehicle folder.
• Create a checklist for employees in case of an accident.
• Establish a relationship with a reliable tow company.
• Dash cams can provide crucial evidence in accidents.
• Document everything with photos, signatures, and recorded calls.
• Liability for property damage can last up to 10 years.
• Always write down what was not done on invoices.
• Using technology can help protect your company and employees.