The Business Edge

The Business Edge

By Michael James JohnsonBusinessEntrepreneurship
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The Business Edge episodes

  • The Real Customer Journey

    Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠



    Excellence isn’t a destination—it’s a journey we create for our customers, step by step.

    Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don't just aim at scaling your HVAC business-they make it a reality.

    https://michaeljamesjohnson.com/home-page-page-8982-2741
    💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling.
    💡 Sales Mindset Course: Transform your thinking to maximize profits.
    💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals.
    💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges.
    💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth.
    Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month.
    **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here.
    👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈
    ### Why This Program Works:
    ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability.
    ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success.
    ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction.
    ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process.
    🚀 **Transform Your HVAC Business Today**
    Don't just aim to survive-thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey.
    👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let's grow together!
    Michael James Johnson HVAC Technician and HVAC Business Coach

    9 min
  • SEO Will Not Fix Your HVAC Business

    Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don't just aim at scaling your HVAC business-they make it a reality.

    https://michaeljamesjohnson.com/home-page-page-8982-2741
    In Our HVAC Mastermind Community you will leanr how to sell HVAC, HVAC business marketing, and HVAC Business Pricing
    💡 HVAC Sales & Marketing Masterclass: Unlock the secrets to effortless selling.
    💡 HVAC Sales Mindset Course: Transform your thinking to maximize profits.
    💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals.
    💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges.
    💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth.
    Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month.
    **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here.
    👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈
    ### Why This Program Works:
    ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability.
    ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success.
    ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction.
    ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process.
    🚀 **Transform Your HVAC Business Today**
    Don't just aim to survive-thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey.
    👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let's grow together!
    Michael James Johnson HVAC Technician and HVAC Business Coach

    19 min
  • The Hidden Power of Social Media That Every Trade Business Needs to Know!

    Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠



    In this episode, Michael Johnson sits down with Jen McKee, the powerhouse behind Kee Hart Marketing https://keehartmarketing.com/, to dive into the art and science of social media for trade businesses. Known for her innovative approach to storytelling and content creation, Jen has revolutionized how HVAC, plumbing, and other trade companies connect with their audiences online. With a deep understanding of what engages viewers—spoiler: it’s not stock photos of HVAC units—Jen shares practical, actionable tips for building a relatable brand, telling compelling stories, and turning social media into a powerful lead-generating tool. If you’ve ever wondered how to create engaging content that resonates with homeowners and grows your business, this is the conversation you don’t want to miss!

    00:00 Introduction to Social Media Marketing for Trades
    03:00 Jen McKee's Journey into Social Media Marketing
    05:53 Storytelling in Non-Emotional Industries
    08:57 Creating Engaging Content Without Extra Time
    12:01 The Importance of Authenticity in Content Creation
    14:52 Understanding Your Audience and Their Needs
    17:58 Navigating Negative Feedback on Social Media
    20:58 The Long Game of Social Media Marketing
    24:01 Effective Strategies for Social Media Success
    26:57 Getting Started with Social Media Marketing
    30:11 Conclusion and Resources for Further Learning

    Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.
    https://michaeljamesjohnson.com/home-page-page-8982-2741
    In Our HVAC Mastermind Community you will leanr how to sell HVAC, HVAC business marketing, and HVAC Business Pricing
    💡 HVAC Sales & Marketing Masterclass: Unlock the secrets to effortless selling.
    💡 HVAC Sales Mindset Course: Transform your thinking to maximize profits.
    💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals.
    💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges.
    💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth.
    Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month.
    **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here.
    👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈
    ### Why This Program Works:
    ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability.
    ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success.
    ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction.
    ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process.
    🚀 **Transform Your HVAC Business Today**
    Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey.
    👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together!
    Michael James Johnson HVAC Technician and HVAC Business Coach

    31 min
  • From Couch Coins to Business Triumph My Journey

    Interview on the Beyond Your Why Podcast

    Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.

    https://michaeljamesjohnson.com/home-page-page-8982-2741
    💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling.
    💡 Sales Mindset Course: Transform your thinking to maximize profits.
    💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals.
    💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges.
    💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth.
    Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month.
    **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here.
    👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈
    ### Why This Program Works:
    ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability.
    ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success.
    ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction.
    ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process.
    🚀 **Transform Your HVAC Business Today**
    Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey.
    👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together!
    Michael James Johnson HVAC Technician and HVAC Business Coach

    10 min
  • Your S.M.A.R.T MAP For Growth

    Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.

    https://michaeljamesjohnson.com/home-page-page-8982-2741
    💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling.
    💡 Sales Mindset Course: Transform your thinking to maximize profits.
    💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals.
    💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges.
    💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth.
    Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month.
    **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here.
    👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈
    ### Why This Program Works:
    ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability.
    ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success.
    ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction.
    ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process.
    🚀 **Transform Your HVAC Business Today**
    Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey.
    👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together!
    Michael James Johnson HVAC Technician and HVAC Business Coach

    13 min
  • HVAC Slow Season Level Up

    Generate more money in your HVAC Business using these money levers. For more profit producing ideas visit our 60 profit producing ideas page here: ⁠https://app.warplan.com/60ppi/michaeljamesjohnson⁠


    Michael James Johnson HVAC Technician and HVAC Business Coach

    7 min
  • Why a Bank VP Walked Away for HVAC – A Story of Passion and Purpose

    Join me Today as I talk to Sean Chapman of Chapman HVAC in

    Cleveland, Oklahoma
    www.chapmanhvacok.com
    Sean's story is a story of community connections and servantthood. Let's take a listen!
    Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.
    https://michaeljamesjohnson.com/home-page-page-8982-2741
    💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling.
    💡 Sales Mindset Course: Transform your thinking to maximize profits.
    💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals.
    💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges.
    💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth.
    Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $397/month.
    **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here.
    👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈
    ### Why This Program Works:
    ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability.
    ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success.
    ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction.
    ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process.
    🚀 **Transform Your HVAC Business Today**
    Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey.
    👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together!
    Michael James Johnson HVAC Technician and HVAC Business Coach

    42 min
  • Make More Offers

    Generate more money in your HVAC Business usingthis strategy. For more profit producing ideas visit our 60 profit producing ideas page here: ⁠https://app.warplan.com/60ppi/michaeljamesjohnson⁠

    8 min

About The Business Edge

From the publisher's feed

Welcome to The HVAC Business Edge, the go-to podcast for HVAC business owners, operators, and industry professionals who want to elevate their business to new heights. Hosted by HVAC veteran and…