The Business Edge

Are you working non-stop but your bank account still isn't growing?
You're not alone — most HVAC, plumbing, and electrical companies are losing thousands without even realizing it. In this video, I walk you through real job costing — the hidden steps that separate profitable companies from those stuck on the hamster wheel.

✅ Learn why just "charging enough" isn't enough.
✅ Discover the two biggest mistakes that drain your profits.
✅ Find out how a simple tweak to your overhead calculation can double your margins.

If you want to stop guessing and start growing real wealth in your business, it starts with knowing your numbers the right way.

👉 Want help building a pricing system that actually grows your company and your income?
Book a free Discovery Call with me here:
🔗 https://calendar.app.google/LNyh1eE8biYRhaH98

Inside the call, we’ll break down your numbers and see how much profit potential you’re really leaving on the table — and how to fix it fast.

🛠️ Resources Mentioned:

• Know Your Numbers Course (More info on the call!)

• My HVAC Job Costing Tool

👥 Join a community of contractors just like you, all committed to growing smarter, stronger businesses.

Hashtags (add at the bottom of your YouTube post):
#HVACBusiness #JobCosting #KnowYourNumbers #ProfitGrowth #PlumbingBusiness #ElectricalBusiness #ContractorSuccess #HVACPricing

Would you also like me to give you a second shorter version (for Facebook or if you want an even quicker YouTube description)?
It can be smart to have both depending on where you post! 🔥
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Description:

link to our Business Growth Community

https://www.skool.com/hvac-sales-and-growth-1439

00:00 Overcoming Sales Objections

00:30 Strategies for Closing More Deals

01:40 Introduction to Objection Handling

08:39 Understanding Objections in Sales

08:57 The Four Main Objections

13:08 Handling Time Objections

20:23 Handling Price Objections

To Purchase The Pricing Tool Here:https://sales.mysaleselite.com/home-page-page-8982-2741-1552-5499-7037-9511

00:00 Understanding Job Pricing in Home Services

01:48 Calculating Actual Costs for HVAC Jobs

06:30 Incorporating Overhead into Pricing

08:04 Determining Profit Margins Effectively

10:15

In this conversation, Michael Johnson provides a comprehensive guide on how to accurately price jobs in the home service industry, particularly HVAC installations. He emphasizes the importance of understanding actual costs, including equipment, labor, and overhead, rather than relying on competitor pricing. The discussion includes practical examples and calculations to illustrate how to determine a fair price that ensures profitability.

Summary

In this conversation, Michael Johnson discusses the effectiveness of Facebook ads for businesses, emphasizing the importance of understanding the nature of Facebook advertising, the need for quick responses to leads, and the significance of branding. He shares insights on how to optimize Facebook ads for better lead generation and customer engagement, highlighting the long-term benefits of building a customer list through effective follow-up strategies. Johnson concludes by affirming that Facebook ads can work if executed correctly, providing actionable tips for business owners.

20 Business Lies We Tell Ourselves (That Keep Us Broke)

Book a call with me: https://calendar.app.google/cHMPyzvTWzrMZXYb7

00:00Unlocking the Secret to Profitability

03:13Understanding Average Ticket and Its Importance

06:03Breaking Down Average Ticket by Technician

08:53Identifying and Training Underperforming Technicians

11:41Conclusion and Next Steps for Business Growth

In this conversation, Michael Johnson discusses the critical factors affecting profitability in HVAC and service businesses, emphasizing the importance of understanding and monitoring the average ticket. He explains how breaking down average ticket data by technician can reveal performance issues and opportunities for training. The conversation highlights the need for business owners to actively engage with their team and ensure that they are providing multiple options to customers to enhance profitability.

Here’s the brutal truth:
Being trustworthy isn’t enough. If you want to grow your home service business, you have to look trustworthy before the first word is ever spoken.

In this video, Michael Johnson shares 7 trust-building strategies your competitors are quietly using to get more calls, more bookings, and better customers.

🎯 What you’ll learn:

• Why fast responses matter more than perfect grammar

• How a chef's coat and a baby stroller can teach you about sales

• The trust psychology that no one’s teaching contractors

• Why transparent pricing and objection-handling testimonials convert better than discounts

00:00 Building Trust in Business

06:07 The Importance of Company Storytelling

10:44 Enhancing Trust Through Quick Responses

12:15 Warranties and Transparent Pricing

15:01 The Power of Testimonials

17:09 Establishing Credibility Through Teaching

Struggling to close HVAC deals because homeowners say "I need to think about it"? This masterclass will change the game.

In this free HVAC sales training, Michael James Johnson—Air Force veteran, HVAC business owner, and sales coach—reveals the TRUST Sales Process that’s helping HVAC companies across the country boost close rates without sounding like salespeople.

If you're tired of price objections, low conversions, and customers ghosting you, it's time to shift how you sell.

🔧 What You’ll Learn in This HVAC Sales Masterclass:✅ Why homeowners hesitate—and how to earn their trust fast
✅ The 5-step TRUST Sales Process: Talk, Relate, Understand, Solve, Tailor
✅ How to position yourself as the expert—not just another quote
✅ Proven ways to handle objections without pressure tactics
✅ How to win more jobs before the summer rush hits

This isn’t about scripts or high-pressure sales. It’s about being trusted—and turning that trust into profit.

👇 Watch now and transform how you sell HVAC in 2025

Think you can’t raise your HVAC prices because “everyone in my market just goes for the cheapest option”? That’s a lie that’s holding you back. After coaching hundreds of HVAC business owners—from Los Angeles to New York—I can tell you that price isn’t the real issue.

In this video, I’ll break down:
✅ Why customers actually choose a company (it’s NOT just price)
✅ How top HVAC businesses charge premium rates and still win jobs
✅ The mindset shift you need to grow past cheap competitors

If you’re tired of competing on price and want to start making real profit, this video is for you. Let’s fix this.

💬 Drop a comment: Do you believe price is your biggest obstacle? Let’s talk about it!

🔔 Subscribe for more HVAC business growth strategies!

Want to increase your revenue without wasting money on ads? In this episode, I break down the four simple moves that can skyrocket your business growth—without relying on Google or Facebook. Whether you're running an HVAC business or any service company, these strategies will help you close your revenue gap and scale FAST. Learn how to increase customer frequency, boost referrals, raise your average ticket, and price your services for maximum profit—all while delivering insane value to your customers.

💡 Bonus: I reveal a game-changing way to use AI to analyze your customer data and optimize your business strategy. Don't miss this!