Book a call with me: https://calendar.app.google/cHMPyzvTWzrMZXYb7

00:00Unlocking the Secret to Profitability

03:13Understanding Average Ticket and Its Importance

06:03Breaking Down Average Ticket by Technician

08:53Identifying and Training Underperforming Technicians

11:41Conclusion and Next Steps for Business Growth

In this conversation, Michael Johnson discusses the critical factors affecting profitability in HVAC and service businesses, emphasizing the importance of understanding and monitoring the average ticket. He explains how breaking down average ticket data by technician can reveal performance issues and opportunities for training. The conversation highlights the need for business owners to actively engage with their team and ensure that they are providing multiple options to customers to enhance profitability.

Here’s the brutal truth:
Being trustworthy isn’t enough. If you want to grow your home service business, you have to look trustworthy before the first word is ever spoken.

In this video, Michael Johnson shares 7 trust-building strategies your competitors are quietly using to get more calls, more bookings, and better customers.

🎯 What you’ll learn:

• Why fast responses matter more than perfect grammar

• How a chef's coat and a baby stroller can teach you about sales

• The trust psychology that no one’s teaching contractors

• Why transparent pricing and objection-handling testimonials convert better than discounts

00:00 Building Trust in Business

06:07 The Importance of Company Storytelling

10:44 Enhancing Trust Through Quick Responses

12:15 Warranties and Transparent Pricing

15:01 The Power of Testimonials

17:09 Establishing Credibility Through Teaching

Struggling to close HVAC deals because homeowners say "I need to think about it"? This masterclass will change the game.

In this free HVAC sales training, Michael James Johnson—Air Force veteran, HVAC business owner, and sales coach—reveals the TRUST Sales Process that’s helping HVAC companies across the country boost close rates without sounding like salespeople.

If you're tired of price objections, low conversions, and customers ghosting you, it's time to shift how you sell.

🔧 What You’ll Learn in This HVAC Sales Masterclass:✅ Why homeowners hesitate—and how to earn their trust fast
✅ The 5-step TRUST Sales Process: Talk, Relate, Understand, Solve, Tailor
✅ How to position yourself as the expert—not just another quote
✅ Proven ways to handle objections without pressure tactics
✅ How to win more jobs before the summer rush hits

This isn’t about scripts or high-pressure sales. It’s about being trusted—and turning that trust into profit.

👇 Watch now and transform how you sell HVAC in 2025

Think you can’t raise your HVAC prices because “everyone in my market just goes for the cheapest option”? That’s a lie that’s holding you back. After coaching hundreds of HVAC business owners—from Los Angeles to New York—I can tell you that price isn’t the real issue.

In this video, I’ll break down:
✅ Why customers actually choose a company (it’s NOT just price)
✅ How top HVAC businesses charge premium rates and still win jobs
✅ The mindset shift you need to grow past cheap competitors

If you’re tired of competing on price and want to start making real profit, this video is for you. Let’s fix this.

💬 Drop a comment: Do you believe price is your biggest obstacle? Let’s talk about it!

🔔 Subscribe for more HVAC business growth strategies!

Want to increase your revenue without wasting money on ads? In this episode, I break down the four simple moves that can skyrocket your business growth—without relying on Google or Facebook. Whether you're running an HVAC business or any service company, these strategies will help you close your revenue gap and scale FAST. Learn how to increase customer frequency, boost referrals, raise your average ticket, and price your services for maximum profit—all while delivering insane value to your customers.

💡 Bonus: I reveal a game-changing way to use AI to analyze your customer data and optimize your business strategy. Don't miss this!

If you’re not selling service plans, you’re leaving serious money on the table! In this episode, Michael Johnson and Brandon Brown dive deep into why maintenance agreements are the key to building a profitable, stress-free HVAC business. Learn how service plans create predictable income, boost your company’s value when selling, and keep customers coming back year after year.

Michael and Brandon share battle-tested strategies on:
✅ How to price and structure your service plans for maximum profitability
✅ The easiest way to start selling them TODAY without overcomplicating the details
✅ Why monthly memberships outperform annual payments (and make customers stick)
✅ The best time to advertise maintenance services—get ahead of your competition!
✅ How to train and incentivize your techs to close more service agreements on every call
✅ The secret to making your HVAC company a no-brainer choice for replacements

Whether you're just starting out or already have a service plan in place, this episode is packed with actionable tips to grow your revenue and future-proof your business. Don’t wait—your competition isn’t!

🔗 Ready to take action? Join our HVAC coaching program and get one-on-one guidance from industry pros. Link in the comments!

🎧 Listen now and start locking in long-term profits! 🚀

https://calendar.app.google/xYTNuDE9BzrL7Gc97

Clickbait Video Description for Social Media Marketing for Business

🚀"STOP Wasting Money on Social Media Ads! Do THIS Instead…" 🚀

🔥Struggling to get leads from social media? You’re probably making these common mistakes thatkill your ROI! In this video, I’ll show you thesecret formula that top businesses use to turnviews into PAYING customers 💰📈.

👉 Learn:
✅ The#1 mistake businesses make with social media marketing (and how to fix it FAST)
✅ How to craft posts thatsell without sounding salesy
✅ The3-step system for turning clicks into customers
✅ Whyboosting posts is a waste of money (and what to do instead)

💡If you’re running ads, posting daily, and STILL not getting results… this video is for YOU!

🔔 Watch now andstart making social media WORK for your business! #SocialMediaMarketing #MarketingStrategy #BusinessGrowth 🚀

ninjava.com/guide

Use Code: JOHNSON100 for an Exclusive Discount!

Discover how virtual assistants are transforming the home service industry. Learn to streamline your operations, save hours of time, and boost your revenue with expert-backed strategies. Don't miss this game-changing guide—your business deserves it!

About the Podcast

Welcome to the podcast that’s transforming the way home service professionals do business! Whether you’re in HVAC, plumbing, electrical, or any other home-based industry, this podcast delivers actionable strategies, real-world insights, and inspiring success stories to help you scale your business and thrive in a competitive market.

We cover topics like:

Hosted by industry veterans who have been in the trenches, this podcast is for anyone looking to grow their business, work smarter, and create long-term success. Whether you’re just starting out or already running a 7-figure operation, you’ll find practical advice and game-changing ideas here.

Tune in and let’s build the business you’ve always dreamed of—one episode at a time.

#HVACPodcast #BusinessGrowth #HomeServiceSuccess #Entrepreneurship

To Book A Call with Mark Cantrell Visit https://upwardbound.media/calendar

In this episode of the Business Edge podcast, Michael Johnson interviews Mark Cantrell, an HVAC expert turned marketing strategist. They discuss the importance of acquiring and retaining customers in the HVAC industry, sharing insights from Mark's journey from technician to service manager and eventually to marketing agency owner. The conversation covers effective marketing strategies, the significance of community engagement, and the role of automation in streamlining business processes. Mark emphasizes the need for HVAC businesses to communicate effectively with homeowners and to leverage social media for growth. The episode concludes with practical advice on nurturing leads and the importance of customer reviews.

Takeaways

Getting more leads is essential for HVAC businesses.

Mark's journey from technician to marketing expert is inspiring.

Effective communication with homeowners is crucial.

Social media engagement can drive business growth.

Automation can save time and improve efficiency.

Customer reviews are vital for building trust.

Community involvement enhances brand visibility.

HVAC businesses should focus on customer care.

Understanding homeowner needs is key to marketing success.

Mark's agency aims to help ethical HVAC companies succeed.

Chapters

00:00 Introduction to HVAC Success

02:52 Mark Cantrell's Journey in HVAC

05:20 Transitioning to Marketing for HVAC

08:07 Effective Marketing Strategies for HVAC Businesses

10:55 Communicating with Homeowners

13:36 Building Trust Through Understanding

16:44 Engaging with the Community

19:35 The Importance of Social Media Engagement

22:38 Lead Nurturing and Follow-Up Strategies

27:07 Building Trust Through Genuine Inquiry

28:14 Leveraging YouTube for Customer Engagement

30:06 The Importance of Automation in Business

34:21 Crafting Effective Communication for Reviews

37:29 Utilizing AI for Customer Interactions

42:36 Supporting HVAC Companies with Integrity

45:25 Local Marketing Strategies for HVAC Businesses