The Business Edge

If you’re not selling service plans, you’re leaving serious money on the table! In this episode, Michael Johnson and Brandon Brown dive deep into why maintenance agreements are the key to building a profitable, stress-free HVAC business. Learn how service plans create predictable income, boost your company’s value when selling, and keep customers coming back year after year.

Michael and Brandon share battle-tested strategies on:
✅ How to price and structure your service plans for maximum profitability
✅ The easiest way to start selling them TODAY without overcomplicating the details
✅ Why monthly memberships outperform annual payments (and make customers stick)
✅ The best time to advertise maintenance services—get ahead of your competition!
✅ How to train and incentivize your techs to close more service agreements on every call
✅ The secret to making your HVAC company a no-brainer choice for replacements

Whether you're just starting out or already have a service plan in place, this episode is packed with actionable tips to grow your revenue and future-proof your business. Don’t wait—your competition isn’t!

🔗 Ready to take action? Join our HVAC coaching program and get one-on-one guidance from industry pros. Link in the comments!

🎧 Listen now and start locking in long-term profits! 🚀

https://calendar.app.google/xYTNuDE9BzrL7Gc97

Clickbait Video Description for Social Media Marketing for Business

🚀"STOP Wasting Money on Social Media Ads! Do THIS Instead…" 🚀

🔥Struggling to get leads from social media? You’re probably making these common mistakes thatkill your ROI! In this video, I’ll show you thesecret formula that top businesses use to turnviews into PAYING customers 💰📈.

👉 Learn:
✅ The#1 mistake businesses make with social media marketing (and how to fix it FAST)
✅ How to craft posts thatsell without sounding salesy
✅ The3-step system for turning clicks into customers
✅ Whyboosting posts is a waste of money (and what to do instead)

💡If you’re running ads, posting daily, and STILL not getting results… this video is for YOU!

🔔 Watch now andstart making social media WORK for your business! #SocialMediaMarketing #MarketingStrategy #BusinessGrowth 🚀

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Use Code: JOHNSON100 for an Exclusive Discount!

Discover how virtual assistants are transforming the home service industry. Learn to streamline your operations, save hours of time, and boost your revenue with expert-backed strategies. Don't miss this game-changing guide—your business deserves it!

About the Podcast

Welcome to the podcast that’s transforming the way home service professionals do business! Whether you’re in HVAC, plumbing, electrical, or any other home-based industry, this podcast delivers actionable strategies, real-world insights, and inspiring success stories to help you scale your business and thrive in a competitive market.

We cover topics like:

Hosted by industry veterans who have been in the trenches, this podcast is for anyone looking to grow their business, work smarter, and create long-term success. Whether you’re just starting out or already running a 7-figure operation, you’ll find practical advice and game-changing ideas here.

Tune in and let’s build the business you’ve always dreamed of—one episode at a time.

#HVACPodcast #BusinessGrowth #HomeServiceSuccess #Entrepreneurship

To Book A Call with Mark Cantrell Visit https://upwardbound.media/calendar

In this episode of the Business Edge podcast, Michael Johnson interviews Mark Cantrell, an HVAC expert turned marketing strategist. They discuss the importance of acquiring and retaining customers in the HVAC industry, sharing insights from Mark's journey from technician to service manager and eventually to marketing agency owner. The conversation covers effective marketing strategies, the significance of community engagement, and the role of automation in streamlining business processes. Mark emphasizes the need for HVAC businesses to communicate effectively with homeowners and to leverage social media for growth. The episode concludes with practical advice on nurturing leads and the importance of customer reviews.

Takeaways

Getting more leads is essential for HVAC businesses.

Mark's journey from technician to marketing expert is inspiring.

Effective communication with homeowners is crucial.

Social media engagement can drive business growth.

Automation can save time and improve efficiency.

Customer reviews are vital for building trust.

Community involvement enhances brand visibility.

HVAC businesses should focus on customer care.

Understanding homeowner needs is key to marketing success.

Mark's agency aims to help ethical HVAC companies succeed.

Chapters

00:00 Introduction to HVAC Success

02:52 Mark Cantrell's Journey in HVAC

05:20 Transitioning to Marketing for HVAC

08:07 Effective Marketing Strategies for HVAC Businesses

10:55 Communicating with Homeowners

13:36 Building Trust Through Understanding

16:44 Engaging with the Community

19:35 The Importance of Social Media Engagement

22:38 Lead Nurturing and Follow-Up Strategies

27:07 Building Trust Through Genuine Inquiry

28:14 Leveraging YouTube for Customer Engagement

30:06 The Importance of Automation in Business

34:21 Crafting Effective Communication for Reviews

37:29 Utilizing AI for Customer Interactions

42:36 Supporting HVAC Companies with Integrity

45:25 Local Marketing Strategies for HVAC Businesses

Description:

https://sales.mysaleselite.com/frap-7172-6002

Are you leaving money on the table in your HVAC business? In this video, we reveal a powerful sales strategy that can boost your closing rate by up to 70%! Discover how to transform your estimates into a “menu” that gives customers the confidence to choose you over the competition. From consultative selling techniques to handling objections like a pro, you’ll learn actionable tips to close more deals, build trust, and grow your business. Don’t miss these game-changing insights—watch now and start winning more sales today!

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠

Discover the secrets to mastering HVAC sales and growing your HVAC business with proven follow-up strategies. Learn how to nurture leads, automate follow-ups, and turn long-term prospects into paying customers. Whether you’re struggling to close HVAC leads or looking to streamline your sales process, this guide will show you how to leverage automation, improve customer retention, and boost your bottom line. Perfect for HVAC contractors, business owners, and anyone ready to take their HVAC business to the next level. Don’t miss out on these actionable tips to increase HVAC sales and scale your business.

Sign up for our next HVAC Sales and Business Webinar: https://sales.mysaleselite.com/frap-7172-6002

Episode Description:

Break Your Business

In this episode , Michael James Johnson dives into the counterintuitive concept of intentionally “breaking” your business to identify and fix weak points. Using relatable analogies, like the challenges of marriage, and real-world examples from his own experiences, Michael explains why successful businesses thrive on what breaks—and how to prepare your systems for unexpected opportunities.

From overrun phone lines to inventory shortages, Michael shares actionable strategies to tackle common breakages in your business, including the transformative power of the “Vacation Test.” Discover how to shift your mindset, embrace the cracks, and build a company that not only survives but thrives under pressure.

Plus, hear how these principles tie into Michael’s SOAR Coaching Program and how you can apply them to create a scalable, resilient business that’s ready for anything.

If you’ve ever felt overwhelmed when things go wrong, this episode will change how you see breakages—and turn them into your greatest opportunities.

Would you like to include a call-to-action or link to your coaching program in the description?

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.