00:00 Introduction and Overview
03:09Step 1: Introduction and Reminder of Relationship
06:15Step 2: Making the Offer
09:41Step 3: Explaining What's in It for the Customer
10:09 Step 4: Creating Scarcity
10:55Step 5: Ending with an Open-Ended Question
13:37Conclusion and Final Thoughts
In this video, Michael James Johnson HVAC Business Owner shares his experience and tips on using text message marketing to book jobs. He provides a step-by-step guide on what to include in a text message to get a response from customers. The five key elements are: introduction and reminder of the relationship, making the offer, explaining what's in it for the customer, creating scarcity, and ending with an open-ended question. Johnson emphasizes the importance of personalization and building a connection with customers through text messages.
Keywords text message marketing, booking jobs, customer response, writing text messages, building relationships, making offers, creating scarcity, open-ended questions Takeaways
Introduce yourself and remind customers of the relationship in the text message.Make the offer clear and concise, and include a discount or special deal to grab attention.Explain what's in it for the customer and why they should take advantage of the offer.Create a sense of urgency and scarcity by setting a deadline for the offer.End the message with an open-ended question to encourage a response and further engagement.
Mastering Text Message Marketing: How to Book JobsCrafting Effective Text Messages to Get Customer Responses
"Have you tried sending text messages to your customers and not getting the response that you wanted and not booking jobs?""I'm going to tell you exactly what you need to write in that text message in order to get clients from my experience in texting thousands of clients and booking jobs.""The first thing that you want in the text message is an introduction, right?"
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