The Business Edge

The Business Edge

By Michael James JohnsonBusinessEntrepreneurship
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The Business Edge episodes

  • Ignoring This Sales Strategy Can Cost You Thousands in Lost Jobs

    Welcome to HVAC Sales and Growth, where scaling your HVAC business isn't just a goal-it's a guarantee.

    Click here for 60 Free Profit Producing Ideas:
    https://app.warplan.com/60ppi/michaeljamesjohnson
    💡 Sales & Marketing Masterclass-Master the art of effortless selling.
    💡 Sales Mindset Course-Rewire your thinking for success.
    💡 HVAC Pricing Course-Price your services like a pro.
    💡 Weekly Q&A Calls-Get your toughest questions answered.
    💡 1-1 Strategy Call with Ariel Robinson-Personalized guidance to accelerate your growth.
    Plus, access a community of go-getters committed to success. Total value: $3,985. Your investment? Just $297/month.
    If you're ready to turn your HVAC business into a revenue-generating powerhouse, join us now. Your future success starts here.
    👉 Join HVAC Sales and Growth Today: https://www.skool.com/hvac-sales-and-growth-1439 👈

    6 min
  • Grow your HVAC company exponentially

    Generate more money in your HVAC Business using these money levers. For more profit producing ideas visit our 60 profit producing ideas page here: ⁠https://app.warplan.com/60ppi/michaeljamesjohnson⁠

    9 min
  • The Lies You Believe

    Welcome to HVAC Sales and Growth, where scaling your HVAC business isn’t just a goal—it’s a guarantee.

    Click here for 60 Free Profit Producing Ideas:
    https://app.warplan.com/60ppi/michaeljamesjohnson
    💡 Sales & Marketing Masterclass—Master the art of effortless selling.
    💡 Sales Mindset Course—Rewire your thinking for success.
    💡 HVAC Pricing Course—Price your services like a pro.
    💡 Weekly Q&A Calls—Get your toughest questions answered.
    💡 1-1 Strategy Call with Ariel Robinson—Personalized guidance to accelerate your growth.
    Plus, access a community of go-getters committed to success. Total value: $3,985. Your investment? Just $297/month.
    If you're ready to turn your HVAC business into a revenue-generating powerhouse, join us now. Your future success starts here.
    👉 Join HVAC Sales and Growth Today: https://www.skool.com/hvac-sales-and-growth-1439 👈
    This Course Will Equip You With:
    ✅ Skills to build a precise, competitive HVAC price book
    ✅ Insights on using pricing strategies to enhance deal closure rates
    ✅ Expert techniques for negotiating and closing deals effectively
    ✅ Tools to command higher prices for greater profit margins
    ✅ Methods to tailor your sales approach for maximum customer conversion
    Elevate Your HVAC Business, Drive Sales, and Increase Profits.
    Unlock the secrets to boosting your HVAC sales with our comprehensive guide tailored specifically for home service professionals. This video offers invaluable insights into effective pricing strategies, sales techniques, and customer service excellence. Whether you're new to the industry or looking to refine your skills, this tutorial is your gateway to success in the competitive HVAC market.
    🔹 **What You'll Learn:**
    - **HVAC Pricing Techniques:** Master the art of setting competitive yet profitable prices.
    - **Effective Sales Tactics:** Learn how to close deals faster and retain more customers.
    - **Customer Relationship Management:** Enhance your service with tips on managing client expectations and building lasting relationships.
    🔹 **Key Benefits:**
    - **Increase Sales Efficiency:** Streamline your sales process to maximize conversions.
    - **Optimize Pricing:** Adjust your pricing models to reflect the value and quality of your services.
    - **Boost Customer Satisfaction:** Provide top-tier service that turns one-time clients into repeat customers.
    🚀 **Elevate Your HVAC Business Today!**
    Don't miss out on the opportunity to transform your approach to HVAC sales and pricing. Visit https://www.skool.com/hvac-sales-and-growth-1439 to enroll and start your journey to becoming a leader in the HVAC industry.
    👍 **Like, Subscribe, and Comment Below:** Share your challenges and successes in HVAC sales. What strategies have worked for you?
    Enhance your professional skills by watching and implementing the strategies from this video. Your journey to becoming a leader in the HVAC industry starts here!
    Michael James Johnson HVAC Technician and HVAC Business Coach

    11 min
  • HVAC Money Levers

    HVAC Business Owner and Sales Trainer Michael Johnson Discusses HVAC Money Levers https://www.skool.com/hvac-sales-and-growth-1439

    7 min
  • HVAC Email Cash

    In this episode we discuss how to turn email newsletters into cash. Unlock more profit producing emails at this link https://app.warplan.com/60ppi/michaeljamesjohnson


    HVAC Business Coaching and Sales Training Podcast with HVAC Technician and Sales Trainer Michael James Johnson

    14 min
  • The Problem with almost EVERY HVAC Website

    Welcome to HVAC Sales and Growth, where scaling your HVAC business isn’t just a goal—it’s a guarantee.

    For just $397/month, you’ll unlock everything you need to dominate your market:
    💡 Sales & Marketing Masterclass—Master the art of effortless selling.
    💡 Sales Mindset Course—Rewire your thinking for success.
    💡 HVAC Pricing Course—Price your services like a pro.
    💡 Weekly Q&A Calls—Get your toughest questions answered.
    💡 1-1 Strategy Call with Ariel Robinson—Personalized guidance to accelerate your growth.
    Plus, access a community of go-getters committed to success. Total value: $3,985. Your investment? Just $297/month.
    If you're ready to turn your HVAC business into a revenue-generating powerhouse, join us now. Your future success starts here.
    👉 Join HVAC Sales and Growth Today: https://www.skool.com/hvac-sales-and-growth-1439 👈
    This Course Will Equip You With:
    ✅ Skills to build a precise, competitive HVAC price book
    ✅ Insights on using pricing strategies to enhance deal closure rates
    ✅ Expert techniques for negotiating and closing deals effectively
    ✅ Tools to command higher prices for greater profit margins
    ✅ Methods to tailor your sales approach for maximum customer conversion
    Elevate Your HVAC Business, Drive Sales, and Increase Profits.
    Unlock the secrets to boosting your HVAC sales with our comprehensive guide tailored specifically for home service professionals. This video offers invaluable insights into effective pricing strategies, sales techniques, and customer service excellence. Whether you're new to the industry or looking to refine your skills, this tutorial is your gateway to success in the competitive HVAC market.
    🔹 **What You'll Learn:**
    - **HVAC Pricing Techniques:** Master the art of setting competitive yet profitable prices.
    - **Effective Sales Tactics:** Learn how to close deals faster and retain more customers.
    - **Customer Relationship Management:** Enhance your service with tips on managing client expectations and building lasting relationships.
    🔹 **Key Benefits:**
    - **Increase Sales Efficiency:** Streamline your sales process to maximize conversions.
    - **Optimize Pricing:** Adjust your pricing models to reflect the value and quality of your services.
    - **Boost Customer Satisfaction:** Provide top-tier service that turns one-time clients into repeat customers.
    🚀 **Elevate Your HVAC Business Today!**
    Don't miss out on the opportunity to transform your approach to HVAC sales and pricing. Visit https://www.skool.com/hvac-sales-and-growth-1439 to enroll and start your journey to becoming a leader in the HVAC industry.

    8 min
  • Complacency and Consistency

    or just $397/month, you'll unlock everything you need to dominate your market:

    💡 Sales & Marketing Masterclass-Master the art of effortless selling.
    💡 Sales Mindset Course-Rewire your thinking for success.
    💡 HVAC Pricing Course-Price your services like a pro.
    💡 Weekly Q&A Calls-Get your toughest questions answered.
    💡 1-1 Strategy Call with Ariel Robinson-Personalized guidance to accelerate your growth.
    Plus, access a community of go-getters committed to success. Total value: $3,985. Your investment? Just $297/month.
    If you're ready to turn your HVAC business into a revenue-generating powerhouse, join us now. Your future success starts here.
    👉 Join HVAC Sales and Growth Today: https://www.skool.com/hvac-sales-and-growth-1439 👈

    14 min
  • How I Used Social Media to Grow My HVAC Business

    In this episode, Michael James Johnson—experienced HVAC technician and renowned HVAC business coach—dives into how HVAC companies can harness the power of social media to drive business growth. Social media is more than just a place for entertainment; it’s a powerful tool that, when used strategically, can help you connect with your local community, build trust with potential customers, and position your brand as a go-to expert in the HVAC industry.


    Michael shares actionable tips on how to create engaging content, target the right audience, and leverage platforms like Facebook, Instagram, and YouTube to generate more leads and build stronger customer relationships. Whether you’re a small HVAC business looking to expand or an established company seeking to boost your online presence, this episode offers valuable insights on how social media can take your business to the next level.


    Tune in to learn how you can turn likes, shares, and comments into loyal customers and long-term growth for your HVAC business!


    15 min
  • HVAC Sales Secrets: How to Smash Objections and Close Big Deals Every Time!

    In this conversation, Michael Johnson HVAC Business Owner and Ariel Robinson HVAC sales trainer dive into the intricacies of sales training, particularly in the HVAC industry. They emphasize the significance of mindset and a structured sales process, discussing how these elements can influence sales outcomes. The dialogue covers common objections faced by salespeople, strategies for building rapport with clients, and the importance of emotional intelligence in sales interactions. They also provide practical tips for handling price objections and follow-ups, ultimately highlighting the necessity of understanding customer needs to close high-ticket sales. The session concludes with an invitation for listeners to participate in a free sales training seminar.Takeaways

    • Sales process and mindset are crucial for success.
    • Overcoming objections requires understanding and strategy.
    • Building rapport is essential for effective sales.
    • Emotional intelligence helps in reading customer cues.
    • Price objections can often be addressed with financing options.
    • Follow-ups are key to closing sales after initial meetings.
    • Understanding customer needs is vital for high-ticket sales.
    • Sales training can transform mindset and approach.
    • Listening is a critical skill in sales interactions.
    • Sales is about helping customers make informed decisions.
      • Overcoming Objections in Sales
      • The Art of Follow-Ups in Sales
        • "Mindset is so important."
        • "Sometimes you're losing to yourself."
        • "You have to build rapport every single time."

          • Chapters

          00:00 Introduction to Sales Training and Mindset

          02:35 The Importance of Sales Process and Mindset

          06:24 Overcoming Common Sales Objections

          12:46 Building Rapport and Emotional Intelligence

          20:41 Handling Price Objections and Follow-Ups

          28:04 Strategies for Closing High-Ticket Sales

          36:40 Final Thoughts and Free Training Offer

          42 min
        • SMS Marketing, How To Write A Text Message That Converts

          Chapters

          00:00 Introduction and Overview
          03:09Step 1: Introduction and Reminder of Relationship
          06:15Step 2: Making the Offer
          09:41Step 3: Explaining What's in It for the Customer
          10:09 Step 4: Creating Scarcity
          10:55Step 5: Ending with an Open-Ended Question
          13:37Conclusion and Final Thoughts
          In this video, Michael James Johnson HVAC Business Owner shares his experience and tips on using text message marketing to book jobs. He provides a step-by-step guide on what to include in a text message to get a response from customers. The five key elements are: introduction and reminder of the relationship, making the offer, explaining what's in it for the customer, creating scarcity, and ending with an open-ended question. Johnson emphasizes the importance of personalization and building a connection with customers through text messages.
          Keywords text message marketing, booking jobs, customer response, writing text messages, building relationships, making offers, creating scarcity, open-ended questions Takeaways
          Introduce yourself and remind customers of the relationship in the text message.Make the offer clear and concise, and include a discount or special deal to grab attention.Explain what's in it for the customer and why they should take advantage of the offer.Create a sense of urgency and scarcity by setting a deadline for the offer.End the message with an open-ended question to encourage a response and further engagement.
          Mastering Text Message Marketing: How to Book JobsCrafting Effective Text Messages to Get Customer Responses
          "Have you tried sending text messages to your customers and not getting the response that you wanted and not booking jobs?""I'm going to tell you exactly what you need to write in that text message in order to get clients from my experience in texting thousands of clients and booking jobs.""The first thing that you want in the text message is an introduction, right?"
          Maximize Your HVAC Sales with our course: Visit https://sales.mysaleselite.com/ HVAC Sales Mastery: Price Right, Close More, and Maximize Profits!
          Discover the Art of Closing HVAC Deals with Advanced Sales Techniques and Strategic Pricing.
          Visit https://sales.mysaleselite.com/
          This Course Will Equip You With:
          ✅ Skills to build a precise, competitive HVAC price book
          ✅ Insights on using pricing strategies to enhance deal closure rates
          ✅ Expert techniques for negotiating and closing deals effectively
          ✅ Tools to command higher prices for greater profit margins
          ✅ Methods to tailor your sales approach for maximum customer conversion
          Elevate Your HVAC Business, Drive Sales, and Increase Profits.
          Unlock the secrets to boosting your HVAC sales with our comprehensive guide tailored specifically for home service professionals. This video offers invaluable insights into effective pricing strategies, sales techniques, and customer service excellence. Whether you're new to the industry or looking to refine your skills, this tutorial is your gateway to success in the competitive HVAC market.
          🔹 **What You'll Learn:**
          - **HVAC Pricing Techniques:** Master the art of setting competitive yet profitable prices.
          - **Effective Sales Tactics:** Learn how to close deals faster and retain more customers.
          - **Customer Relationship Management:** Enhance your service with tips on managing client expectations and building lasting relationships.
          🔹 **Key Benefits:**
          - **Increase Sales Efficiency:** Streamline your sales process to maximize conversions.
          - **Optimize Pricing:** Adjust your pricing models to reflect the value and quality of your services.
          - **Boost Customer Satisfaction:** Provide top-tier service that turns one-time clients into repeat customers.
          🚀 **Elevate Your HVAC Business Today!**
          Don't miss out on the opportunity to transform your approach to HVAC sales and pricing. Visit https://sales.mysaleselite.com/ to enroll and start your journey to becoming a leader in the HVAC industry.

          11 min

        About The Business Edge

        From the publisher's feed

        Welcome to The HVAC Business Edge, the go-to podcast for HVAC business owners, operators, and industry professionals who want to elevate their business to new heights. Hosted by HVAC veteran and…