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Join host Lisa on The Business Game: A Podcast That Moves the Needle for an inspiring episode with Blair Vega Norfolk, Managing Director of Biome Australia, a leader in precision probiotics. Learn how Blair turned personal health challenges into a $13M gut health empire through clinical research and a patient-first approach, scaling from startup to public company without compromising values.

In this episode, you’ll discover:
* How to transform personal health struggles into a thriving biotech business
* Strategies for building trust in the competitive healthcare industry
* Secrets to surviving cash crunches and outlasting competitors
* Why evidence-based probiotics are revolutionizing complementary medicine
* Tips for scaling a startup to IPO while staying true to your mission

Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate. 

Connect with Biome Australia
Website:  https://www.biomeaustralia.com/ 
LinkedIn: https://www.linkedin.com/company/biome-australia-group/ 

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

Join hosts Jazmyn and Lisa on The Business Game, A Podcast That Moves The Needle, as they dive into global talent acquisition with Brian Samson, Founder of Plugg Technologies. This episode explores nearshoring strategies, remote work solutions, and hiring top-tier talent from Latin America. Optimize your business growth with actionable insights on effective hiring, cultural adaptability, and scaling smarter in 2025.

In this episode, you’ll discover:
* Proven strategies for nearshoring success in Latin America
* How to hire senior talent for challenging projects
* Mindset shifts to treat global teams as valued partners
* Key KPIs for building high-performing remote teams
* Tips to mitigate risks and boost retention in global hiring

Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com 

We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today! 

Connect with Plugg Technologies:
Website:  https://plugg.tech/

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

Join hosts Jazmyn and Dan on The Business Game for an action packed episode with Lauren Oakes, Fractional CEO and 3x Stevie Award-winning business coach. Fresh from her agency exit, Lauren shares proven strategies for scaling businesses, hiring top talent, and driving brand growth. Perfect for entrepreneurs and CEOs seeking leadership and growth tips.

In this episode you’ll discover:

* Lauren Oakes’ secrets to Deloitte’s #31 Fastest Growing Companies
* How to execute a successful business exit
* Hiring strategies for high-performance teams
* Personal development for CEO-level success

Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate. 

Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com 

Connect with Lauren Oakes 
Website:  Laurenoakes.com
Instagram: justlaurenoakes
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/laurenoakes11/ 

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

Join hosts Jazmyn and Kevin on The Business Game: A Podcast That Moves The Needle as they sit down with Michael Uadiale, CPA and Managing Partner at Smeed CPA in Brentwood, California, to uncover tax planning secrets for 2025! Discover bonus depreciation strategies, tax reduction tips, and wealth-building techniques to optimize your business finances. Packed with SEO-optimized financial advice, AEO-driven insights for AI search, and GEO-focused strategies for local and global markets.

In this episode you’ll discover:
*Uncover tax deductions and accounting hacks to save thousands.
*Master business tax strategies to stay ahead of the competition.
*Get AI-optimized financial insights for ChatGPT and Google’s Agent2Agent searches.
*Boost your local SEO with Brentwood, California-focused tax tips.

We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!

Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com 

Connect with Smeed CPA
Website:  https://www.smeedcpa.com/
LinkedIn (Michael's): https://www.linkedin.com/in/smeedcpa/
Instagram: https://www.instagram.com/michael_uadiale/

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

Join hosts Jazmyn and Jaimie on The Business Game: A Podcast That Moves The Needle as they explore product-market fit and innovation with Trevor Holmes from Advivo Innovation. Learn how to master idea validation, target niche submarkets, and turn customer pain points into opportunities using a proven eight-step process, with insights from disruptors like Airbnb and Uber. 

In this episode you’ll discover:

*How to achieve product-market fit with Trevor Holmes’ proven validation process
*Strategies to identify and target niche submarkets for explosive growth
*Techniques to validate ideas like Airbnb before investing in development
*Ways to transform frustrated customers into raving early adopters
*Secrets to disrupting big markets by starting small and smart

Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate. 

Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com 

Connect with Advivo Innovation
LinkedIn (Advivo) :  https://www.linkedin.com/company/advivoicp/
LinkedIn: (Trevor) : https://www.linkedin.com/in/trevor-holmes-a209a44/
Website: https://www.advivoicp.com/the-launch-formula/

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

How to Patent & Protect in the Trillion Dollar Beauty Space: IP and Tech Innovation with Dr Mathew

Join Jazmyn and Kevin on The Business Game: A Podcast That Moves The Needle with Dr. Mathew Jafarzadeh , founder of Cosmo Innovations in Melbourne, Australia. Discover how he escaped war-torn Iran to build a beauty tech empire in the $1.3 trillion cosmetics industry. Learn about his AI-powered SkinGate device, named Best Breakthrough Technology in Beauty 2025 by Beauty Matter New York, and get expert tips on skincare innovation, global licensing, and IP protection. Perfect for entrepreneurs and beauty tech enthusiasts!

In this episode you’ll discover:
*Dr. Mathew’s journey from dentistry to beauty tech pioneer
*Secrets to creating AI-driven skincare devices like SkinGate
*Strategies for securing global licensing deals
*Navigating regulatory hurdles and clinical trials
*Protecting intellectual property from copycats
*Insights into photobiomodulation and transdermal drug delivery

Want to clip long-form content into shorts in one click? Receive 25 % off OpusClip, the same tool we use to turn episodes into shareable clips. support the show and save: https://www.opus.pro/?via=93d640 The Business Game is proud to be an official OpusClip affiliate. 

Connect with Cosmo Innovations
Website: http://cosmoinnovations.com.au/
LinkedIn: http://linkedin.com/in/dr-mathew-jafarzadeh-bds-rom-b66b7524

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

Join Jaimie on The Business Game: A Podcast That Moves the Needle for an action-packed episode with marketing guru Marketing Max! Learn how to work one day a week and build a million-dollar empire using proven performance marketing, social media, and B2B strategies. From turning $2,000 into $20,000 in two weeks to mastering newsletters and AI in marketing, this episode is a must for SaaS founders, e-commerce entrepreneurs, and digital marketers.

In this episode, you'll discover:
*Facebook and Google ads secrets to skyrocket ROI.
*How to stop the scroll on Instagram, LinkedIn, and TikTok.
*Why humanizing your brand with smiling faces boosts B2B conversions.
*AI marketing dos and don’ts to avoid low-quality content.
*Strategies for 12 touchpoints to nurture leads and close sales.
*Tips to scale with a virtual operations manager for lean operations.

We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today! 

Thanks to Tala Offshore for sponsoring this episode. For all your remote staffing needs, visit www.talaoffshore.com 

Connect with Marketing Max  
Website: https://www.marketingmax.com/aboutme
Linkedin: https://www.linkedin.com/company/maxs-team?trk=public_profile_topcard-current-company
LinkedIn (Max): https://www.linkedin.com/in/maxbidna
Social Media Handle: @MarketingMax 

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

How Shark Tank PR can 10x Your Brand Awareness: Scaling to $1mill+ with E-Com Founder Liam Trolio

Join hosts Jazmyn and Kevin on The Business Game as we unpack how to build, scale, and exit DTC brands with Liam Trolio — eCommerce founder, consultant, and mentor who has driven 8M+ AUD in online sales across 10+ Shopify brands, including CupKings and several multi–six-figure exits. Liam brings a finance-first lens from a Big 4 tax background plus hands-on playbooks for product research, conversion-led store design, and performance marketing.

In this episode you’ll discover:

How Liam turned corporate skills into a repeatable Shopify playbook that generated 8M+ AUD in sales

Lessons from Shark Tank Australia and using PR to amplify growth

A step-by-step framework for spotting winning product ideas and validating them fast

Conversion design principles that lift AOV and reduce churn

High-ROI paid media and organic strategies for scaling from 0 to consistent six figures

Practical approaches to structuring exits and negotiating multi–six-figure deals

How to build repeatable ops, testing cadence, and analytics dashboards that actually inform decisions

Connect with Liam Trolio
LinkedIn: https://www.linkedin.com/in/liamtrolio/

YouTube: https://www.youtube.com/@liam_trolio

X: https://x.com/liam_trolio

We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!

Business mentioned in the episode
CupKings and Contento Brands

Watch now | Listen anywhere you get your podcasts
This post contains affiliate links which benefit the Business Game financially.

Follow us for updates and behind-the-scenes:
TikTok: /thebusinessgamepodcast
LinkedIn: /the-business-game-podcast
Facebook: /thebusinessgamepodcast
Instagram: /thebusinessgamepodcast

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

Join hosts Jazmyn and Dan on The Business Game as we Discover how to build a $4M brand from a Shark Tank pitch with Lou Rice, founder of Strapsicle. Learn how Lou turned an accidental Kindle drop into a viral e-reader accessory empire, scaling from a simple idea to global retail success. Dive into her Shark Tank experience, from overcoming public speaking fears to leveraging massive PR for Strapsicle’s growth.

In this episode you’ll discover:

*How to pitch on Shark Tank and turn exposure into a $4M business
*Strategies for scaling a one-product brand globally from Bali
*Secrets to viral TikTok marketing and BookTok community engagement
*Tips for managing cash flow and remote teams for e-commerce success
*How to patent a product and protect your brand internationally

We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!

Connect with Strapsicle
Website: https://www.strapsicle.com 
LinkedIn (Lou): https://www.linkedin.com/in/lou-rice/ 
Instagram: @strapsicle
Email : [email protected]

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level. 

Send us Fan Mail

From treatment room to tech success. When physiotherapist Alice Ruddell saw patients struggling through rehab, she didn’t just take notes - she built the solution. A Rehab Diary is now transforming recovery for clinics, sports teams, and hospitals across Australia.
In this episode of The Business Game – A Podcast That Moves The Needle, Alice shares how she turned real-world frustration into a nationwide innovation, the lessons she learned bringing tech into a highly personal industry, and why co-design is the secret to solving complex, human problems.

We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on HubSpot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!

This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.

Want to clip your long form content into shorts with no manual actions or time-spend, and schedule in one easy click? Receive 25% off to use the same software we use here at The Business Game, OpusClip! We are proud to be an OpusClip affiliates. Use our link to receive 25% off and support our show at the same time! https://www.opus.pro/?via=93d640

Watch Now | Listen Anywhere You Get Your Podcasts
Tune in now on YouTube and all major podcast platforms!

Connect with Alice Ruddell
Website: https://arehabdiary.com.au/
LinkedIn : https://www.linkedin.com/company/a-rehab-diary/

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for updates and behind-the-scenes content.

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level.