The Business Ignite Show: Online Marketing | Social Media | Community

Google+ is Google and should not be ignored in 2014 and is not just for techies. In this episode, I cover how you can use Google+ and the tools to get found in search, and engage with your community.

Semonna McNeil, founder of Run Leap Launch, discusses key systems you need in place when you start your business such as a money system, follow-up system and marketing system. We talk about the importance of outsourcing and the types of things you can outsource even when you are just getting started with your business so you can work in your zone of genius. All links and resources mentioned can be found at http://www.sidekickpm.com/episode6. Tweet me @SandySidhu using #BusinessIgnite and share your insights.

It's book review time! In this episode, I review Gary Vaynerchuk's latest book, "Jab Jab Jab Right Hook" and share my key takeways.

This is not just another book about social media or trying to convince you to use social media. Gary walks us through the top platforms and newcomers and shares examples of brands doing it right and brands doing it not-so-right. He shares examples on Instagram, Pinterest, Twitter, Facebook, SnapChat and a little nod to Google+. Tweet me @SandySidhu use #BusinessIgnite and let me know how you plan on creating content to get more engagement in 2014. Links mentioned can be found at http://www.sidekickpm.com/episode5

Lis Dingjan of The Identity talks about the importance of infusing your personality into your brand and the questions you should ask yourself when you are getting started. She also shares her insight on web trends, things you should avoid having on your sales page and how she went from being anti-social media to using it to grow her business.

All links and resources can be found at http://www.sidekickpm.com/episode4

In this episode, I chat with Natasha Vorompiova of Systems Rock and we talk all about systems: what they are, why your business needs them and examples that you can put into place right now. Whether you are just starting out in business or several years in, you can definitely benefit from having systems in place. Natasha shares with us why she cut her to-do list in half to stay sane as well as other tools and techniques she relies on in her business. All links and resources mentioned in this episode can be found at http://www.sidekickpm.com/episode3.

In this episode you have me solo and I share an amazing experience I had at the hair salon. Yes, you read that right. We're talking about hair today! Well, not really. This experience got me thinking about how we can introduce our products and services without always selling. We have many opporuntities to get in front our potential customers: blogging, podcasts, webinars as touch points but what about when someone purchases your product? What else can you do to delight them beyond what they were expecting when they purchase your product or service? How can we add the personal touch? It may not be scalable but relationships can't be automated. Create experiences that allow for your customer to be delighted and spread the word for you.   All links and resources mentioned can be found at http://www.sidekickpm.com/ep2  or tweet me @SandySidhu #BusinessIgnite

In this episode I am joined by online entrepreneur, Stacey Harris of TheStaceyHarris.com and we talk all things Facebook. Why you need a plan, how to be more effective with your time on Facebook and why you should be networking and not selling all the time. Stacey also shares her ignite tip and how to turn your Facebook page from a place where nothing is happening to a constant stream of ideas and inputs for your next blog post, podcast or product. We also discuss the tools you need to manage your social media. All links and resources mentioned can be found at http://www.sidekickpm.com/episode1.

Welcome to the inaugral episode of The Business Ignite Show with Sandy Sidhu. In this episode you'll meet your host, Sandy Sidhu and she'll discuss why small is the new big when it comes to launching digital prodcuts and services online using the lean/minmial viable product approach.