The Business Ignite Show: Online Marketing | Social Media | Community

Maggie Patterson joins me today to talk all things PR: How to tell (and find) your story so you don't sound like everyone else out there, how to pitch and why guest posting is important to build your credibility online (and how to do more of it).

All links and resources can be found at http://www.sandysidhumedia.com/episode17

In this episode of the Business Ignite Show, I talk about the power of online communities and how they are integral to developing your business online.  

Why communities? They are perfect way to build relationships, work on the know/like/trust factor and tap into micro-economies. I also talk about why "drive by" link dropping vs engagement won't get you any business (and build trust), getting out of the echo chamber and where to find these communities online.

All links and resources can be found at http://www.sandysidhumedia.com/episode16

Tweet me @SandySidhu #BusinessIgnite with your favorite community.

In this episode of The Business Ignite show, I chat with Jessica Oman of Write Ahead and we discuss the importance of planning and tracking your marketing efforts. How much time are you spending on different activities and what is your ROI? Jessica shares how to effectively measure your marketing efforts as well the tools to track new leads.

All links and resources can be found at http://www.sandysidhumedia.com/episode15

Do you feel like you are always creating new content to spread the word about your work? And once you finish something it’s time to start the process all over and it feels like a never-ending hamster wheel of content creation? Madness, right?

In this episode, I look at how to get off the content creation hamster wheel and get more out of your existing content.

All links and resources can be found at http://www.sandysidhumedia.com/episode14

In this episode, I cover some of my favorite tools to run your online business. These tools will help you get more done, collaborate, stay on top of your inbox, manage your social media and be productive. All links and resources mentioned can be found at http://www.sandysidhumedia.com/episode13  What's your favorite tool? Tweet me @SandySidhu #BusinessIgnite

Nicole Longstreath of The Wardrobe Code joins me today to discuss personal branding, the evolution of your voice online and how she uses social media to connect with her community online. We talk about Facebook "micro" communities, running online challenges and getting to know your customer avatar better. 

All links and resources can be found at http://www.sandysidhumedia.com/episode12

Tweet me @SandySidhu #BusinessIgnite

Book Review time! In today's episode, I review Scott Stratten's new book QR Codes Kill Kittens and share some of my key takeaways. QR Codes Kill Kittens is a short read with tons of examples of email marketing, social media and QR codes gone wrong. All links and resources can be found at http://www.sandysidhumedia.com/episode11

List building! Today I am joined by list building and sales funnel coach, Staci Ann of StaciAnn.com and we talk all about how to grow your list, the different techniques you can use and the the technique that she used to massively grow her list in just 90 days. We also talked about the importance of having a very targeted offer and how to do follow-up right. All links and resources mentioned can be found at http://www.sandysidhumedia.com/episode10

What You'll Learn

  1) Why you need to create a compelling offer

  2) The importance of follow-up and creating an auto-responder series

  3) How a small engaged list can still help you grow your business

I don’t know about you but I’m pretty selective about who gets in my inbox. So when I start seeing things appear that I *know* I didn’t sign up for it kinda drives me bonkers. In this episode, I share my 3 email marketing pet peeves and would love to hear yours! Tweet me @SandySidhu #BusinessIgnite. Find the show notes at http://www.sandysidhumedia.com/episode9

Jules Taggart of Amp&Pivot joins me on this episode to talk all things blogging. We talk about finding your voice so you can standout online, how to keep finding new things to blog about and measuring your success.

Tweet me @SandySidhu using #BusinessIgnite to share your 'aha' moment.