The Business Ignite Show: Online Marketing | Social Media | Community

In this week's Fast Fix Friday segement, I'm answering the question- How many social media platforms should I be on?

There are a lot to choose from! LinkedIn, Facebook, Twitter, Instagram, Google+.. you can't be everywhere so what should you do? Look at your target audience- where are they spending time? What are your goals for each platform? What are your analytics showing?

Have a question for a future episode? Send me an email at [email protected]

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In today's episode, I chat with Pat Romain, digital strategist and e-commerce enthusiast, where we talk all about launching products online and why you should have something to sell online.

Check out the links and resources mentioned over at http://www.sandysidhumedia.com/episode35

We go through the steps from creating your content to having it up for sale on your website:

- How to integrate your shopping cart with your email marketing system without having to get too techy. 

- Plugins that are recommended for starting out: ejunkie...

- When to choose a 3rd party site to sell vs having the ecommerce solution end to end on your site.

- We also talk about marketing and getting the word out about your product launch.

Are you getting the weekly Ignite? Don't miss out on tips to grow your business online...join us here http://www.sandysidhumedia.com/weeklyignite

You can also tweet me with #BusinessIgnite @SandySidhu

In this week's Q&A Friday, I answer the question- should I start a Facebook group and how is it really different from a page?

With Facebook page reach down and getting harder and harder to get in front of our fans, a Facebook group (or even Google+ community) is a good way to put social back in social media and actually build relationships with your tribe and connect people.

Some things to consider:

What will this group be about? How will you promote it? How much time do you have to manage this group? 

Resources mentioned http://www.sandysidhumedia.com/episode32

Tweet me @SandySidhu #BusinessIgnite and let me know your thoughts!

Have a question for a future Fast Fix Fridays episode? Send me an email [email protected]

Jen Havice joins me today to talk all things website copy and how to write website copy that converts. We talk about how to create content that will get people to do what you want while still creating copy that has personality.

Jen shares why every page of your website is important, when it comes to conversions and we walk through her About Page as an example. We also dig into qualitative vs quantitative, A/B testing and getting feedback from your customers. I'd like to hear from you!

Tweet me with #BusinessIgnite @SandySidhu and tell me what changes you plan on making to your copy! You can find all links at http://www.sandysidhumedia.com/episode33

Today's episode is a recording of a live Hangout I co-hosted with Jules Taggart of Amp and Pivot. We talked about how and why we started Thrive Hive, an online community for women entrepreneurs, how to find communities and the 6 ways to get the most out of the communities that you are a part of.

We talked about meeting up IRL and turning handshakes into hugs and the power of the micro-economy that you can benefit from when you join the right communities.

Tweet me!: Turn handshakes into hugs by meeting IRL http://bit.ly/1pg8gqT via @SandySidhu #community #socialmedia

What's your favorite community? Tweet me @SandySidhu #BusinessIgnite and let me know!

Interested in joinining Thrive Hive? Check out http://www.thrivehivelive.com/join

All links and resources including the video and slides from the hangout can be found at http://www.sandysidhumedia.com/episode32

In this week's Fast Fix Friday segment, I'm talking metrics and share what I look at on a weekly basis.What metrics are you tracking? Tweet me @sandysidhu #BusinessIgnite and let me know!

For more resources visit http://www.sandysidhumedia.com/blog

Does the thought of SEO make you cringe? Do you struggle with what keywords to use and how to understand what your customers are actually searching for? Liz Lockard joins me today to talk all things SEO: why it's important, why you need it (even if your target market is 90 year olds), and how you can combine social media and SEO.

All links and resources mentioned can be found at http://www.sandysidhumedia.com/episode30

Tweet me @SandySidhu #BusinessIgnite: What SEO change are you going to make?

Let's talk Facebook ads! Should you invest the $ in ads? Is it worth it? Yes..and no. Listen in to find out why!

Have a question? Email me at [email protected] or tweet me @SandySidhu #BusinessIgnite

Becca Tracey from the Uncaged Life joins me today to talk about packaging and selling your services online. Becca talks about the huge shift that came in her business when she realized she was selling the wrong thing, how to sell what your clients are saying they want, how to get inside your customers heads and know what they *really* want.  And when you're creating new packages, why you should start with one vs many.

Are you creating a new package or service? Tweet me @SandySidhu #BusinessIgnite and tell me about it. Resources and links mentioned can be found at http://www.sandysidhumedia.com/episode28