The Business Ignite Show: Online Marketing | Social Media | Community

Brand strategist, web developer and designer Suzi Istvan joins me today to talk all about websites. We talk about the small tweaks you can make to get more traffic and convert more of the right people.

We also talked about why taking someone else's website design is doing you a disservice..be an amazing version of you instead and it's most likely a sign that you need to do deeper branding work, otherwise you'll just end up with pretty website but no clarity on what you do. 

Follow the Coco chanel rule:

Before you leave the house stop and take one thing off. Do the same with your website. And opt-ins? No body wants inbox goodies or tips & tricks, be specific, why they should be on your email list.

One action: have an ideal client or a client you've worked with in the past, have them look at your site and have them tell you what they think..where did your eye go first, did you understand what this call to action meant?

Sign up for the Weekly Ignite for more marketing tips http://www.sandysidhumedia.com/igniteweekly 

Tweet me @SandySidhu with your biggest takeaway

This week's episode I talk all about masterminds: what they are, why you should join them and how they can help you move your business forward.

I first heard about masterminds back in 2011 when I first read Napolean Hill's book, "How To Think And Grow Rich". I didn't know exactly what they were but I had a feeling that they were important and something I needed in my business.

Are you in mastermind?  You can find this week's episode show notes at http://www.sandysidhumedia.com/episode56

This week's question-"I'm not seeing very much engagement on my Facebook page, should I just delete it and use my personal profile?" No! While you can interact and make a lot of connections and build relationships with your personal profile, if someone wants to learn more about you they can find you through your business page.

Not to mention, you need a Business Page to run ads and while this may be something you aren't doing now at some point you might if you are promoting a new product/service or a webinar or just want to build awareness about your brand.

Have a question for a future episode? Tweet me @SandySIdhu or email me [email protected]

Farideh Ceaser joins me today to talk all things launching and shares simple launch strategies that will help you improve sales because no one likes launching to crickets, right?

We talked about the work you need to do *before* you put up your sales page, the importance of creating connection with your audience through blogs, newsletters, 1-1s and being able to tell stories, the importance of being an extreme version of yourself and being able to stand out online and how ensuring a successful launch has a lot to do with what you do before you launch.

What are you launching? I'd love to hear!

Tweet me @SandySidhu

Shownotes for today's episode can be found at http://www.sandysidhumedia.com/episode54

Join the Ignite Online Community and connect with other entrepreneurs over at http://www.sandysidhumedia.com/igniteweekly

In this week's Fast Fix Friday episode, I answer a listener question about webinars and whether or not you can charge for them.

Do you have a question for an upcoming episode? Record a message at http://www.sandysidhumedia.com/live or tweet me @SandySidhu.  

Join the Ignite Online Community and connect with other entrepreneurs over at http://www.sandysidhumedia.com/igniteweekly

Jenn Scalia of Be Awesome On Purpose joins me to talk all things Instagram and share how she is using this platform in a BIG way to grow her following, mailing list *and* get paying clients- because who doesn't like paying clients?!

She shares the strategies and tactics she uses including sharing quotes, running challenges, sharing ebook snippets, running office hours and more. She stressed the importance of being consistent and knowing what your audience wants.

You can find the links and shownotes mentioned over at http://www.sandysidhumedia.com/episode52  Let's connect on Instagram! (not grime..ha ha)

In this week's Fast Fix Friday episode, I answer a listener question about coaching programs and whether or not you should create a membership site to offer the content and place to engage or just use a Facebook group.

Personally, I find it works best when you have the content (pdfs, videos, audio) on a membership site but have the engagement and interaction in a Facebook group or Google+ community. Chances are your audience is already there and it's just easier than getting them to go and login to another site.

Do you have a question for an upcoming episode? Record a message at http://www.sandysidhumedia.com/live or tweet me @SandySidhu.  

Join the Ignite Online Community and connect with other entrepreneurs over at http://www.sandysidhumedia.com/igniteweekly

It's the 50th episode of the Business Ignite Show! In this week's episode, I look back at show highlights, answer listener questions and feedback.

Thank you so much for being apart of this journey! I'd love to hear from you.

Send me a message at http://www.sandysidhumedia.com/live or tweet me @SandySidhu.

Have you signed up for the weekly ignite? http://www.sandysidhumedia.com/igniteweekly

I got asked this question at a recent talk I gave about the importance of community to help you leap, launch and grow and of course, social media came up!

I figured that there are may be others with this burning question so thought I would share:

My answer, a resounding-HELL YEAH!Seriously, I could not survive* without my social media management system (SMS) of choice, Hootsuite (*yes, total #socialmediafirstworldproblems) and am a big advocate of using these types of tools to manage your social media presence.What tool do you use? Tweet me @SandySidhu #BusinessIgnite Have you joined the free Ignite Online Community? Sign up here http://www.sandysidhumedia.com/igniteweekly

In this episode I answer listener question- "Should I be posting the same content on all social networks every day?" I talk about Twitter Analytics, Facebook insights and Google Analytics and how you can use these to test and look at metrics to see which content is best suited for your audience.

Have a question for a future episode? Leave me a voicemail at http://www.sandysidhumedia.com/live or tweet me @SandySidhu