The Business Marketing Club Podcast

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Malcolm McDonald (Emeritus Professor of Cranfield School of Management), from Oyinda Bishi (Head of EMEA Marketing at Crown Worldwide Group, a logistics and supply chain business), from Andrew Ainsworth (Marketing Strategy Manager at Cirium, supplier to the aviation industry), and from John Riley (Financial services practice lead at global strategy consultancy CLEAR).

Marketing is so focused on delivering content nowadays.  So it’s more important than ever that we’re able to measure the results of that focus. Business Marketing Club Chair Dave Stevens asks Mat Morrison, Head of Strategy at Digital Whiskey to share his experience.

Santtu Kotilla (CMO of Leadoo) offers his advice on ABM and it’s not what you’d expect! 

And Ben Perkins (Client and Markets Director of Deloitte UK), Ros Barclay (Director at marketing and PR agency Coverdale Barclay) and Drum’s Rising Star of 2019 Alexandra Webber share some great B2B marketing examples and what they’ve learned from them.

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Andrea Clatworthy (Head of EMEIA Account-Based Marketing at Fujitsu), from Chris Wilson (Managing partner of Earnest, an award-winning B2B creative agency based in London and New York), from Lauren Heaton (Head of Marketing for online training provider Circus Street), and from Johan Haeger (Sales and Marketing at Cinode, a fast-growing SaaS platform helping consulting firms increase business growth).

Just how far has B2B Marketing come?  How important is it to B2B businesses?  And what can we do to grow its importance still further?  Time for a stock check. In this special episode, Business Marketing Club Chair Dave Stevens takes the views of Daria Partas (Managing Partner at Grape), Robert Ainger (Director at First Communicate), Angela Richmond (Founder at RedFox Research), Ash Coleman-Smith (Consultant CMO at Pathfinders), Joe Clegg (Marketing Lead at Callsign), Riaz Kanani (CEO and Founder at Radiate B2B), and Mitchell Feldman (strategist at Hewlett Packard Enterprise).

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Ruth Clarke (Deputy Managing Director at strategic creative agency Six), from John Watton (VP EMEA Marketing at Yext, the search experience cloud company), from Aly Richards (CEO of Odyssiant, a SAAS platform), and from Jonathan Cann (Global CRM Director at Namecheap, an IT and services business).

Lots of B2B marketers talk about account-based marketing but few practice it and fewer still practice it well. Business Marketing Club Chair Dave Stevens asks practitioner and specialist at ServiceNow Elise Miller and Head of Account-based Marketing at Fujitsu Andrea Clatworthy for their best case studies and what can be learned from them.Marketing Lead at Callsign Joe Clegg shares some great B2B marketing examples and what he's learned from them.And Andrew Ainsworth shares a key lesson he took on the journey to being Marketing Strategy Manager at Cirium.

B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Sarah Ford (Director of Brand and Channels at Capita), from Dom Hawes (Group CEO at Selbey Anderson, an agency group of highly specialised marketing companies), from Ross Chapman (Marketing Director of PortSwigger Web Security, a computer software business), and from Steve Russell (Executive VP Alliances and Partnerships at Cyance, a fast-growth B2B SAAS march vendor).

Thought leadership is a key pillar of B2B marketing.  But what is it, what is its place in the marketing mix, what works, and how can you apply technology to it? Business Marketing Club Chair Dave Stevens talks to Managing Partner at Grape Daria Partas, Client and Markets Director of Deloitte UK Ben Perkins, and Strategic Marketing Director at Blick Rothenberg Sarah Donnelly about their experience.  And MD at Beach Marketing Steve Bishop shares some great B2B marketing examples and what he's learned from them.

As we continue to adjust to the unprecedented changes in the world around us, B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Geraint Jones (Marketing Director of global strategy consultancy Clear), from Sophie Barnes (Senior Digital Programme Manager EMEA at computer software business Workday), from Simon Watson (Director of B2B lead generation business Rich Contacts , and from Anna Mullenneaux (Chief Match-maker at award-winning pro bono marketing platform Pimp My Cause).

It’s no longer enough for marketers to champion customer experience.  To be effective, we now need to be obsessed. But in the B2B world, has the customer been forgotten? Business Marketing Club Chair Dave Stevens talks to strategist at HPE Mitchell Feldman about what customer obsession is, how he has applied and measured it, and with what result.  

And Zoe Hominick shares a key lesson she took on the journey to being Head of Business Marketing and CEX at O2.