The Business Marketing Club Podcast

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Centrica Business Solutions's Nic Midegs, WoolfHodson's Caroline Hodson, and Unmind's Oliver Matejka, and Make Digital Work's Helen Tonetti.

In a time of hyper-personalisation in B2B marketing, is there still a role for mass marketing? Business Marketing Club Chair Dave Stevens takes the views of Brian Macreadie (Head of Marketing at Addleshaw Goddard), Helen Brougham (Marketing Operations Manager at Telefonica O2), and Nic Midegs (Senior Product Marketing Manager at Centrica Business Solutions).

Rob Skinner shares a key lesson she took on the journey to being MD of Skout PR. And Managing Director of Chocolate Matt Mason shares some great B2B marketing examples and what he’s learned from them.

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from global thought leader, bestselling author and inspiring speaker GeniusWorks' Peter Fisk.

16 million people in the UK – that’s one on four adults –experience a mental illness at some point each year ranging from anxiety and depression to alcohol dependence, substance misuse and psychosis.  As B2B marketers therefore we all have a responsibility when it comes to mental illness. Business Marketing Club Chair Dave Stevens talks to Rachel Egan (Senior Marketing Officer at Mind) and to Oliver Matejka (B2B Copywriter at Unmind) about what we can all do to help.   Meanwhile, Head of Content at Vismedia Jonathan Sedger shares some great B2B marketing examples and what they’ve learned from them.

And Nim Haas shares a key lesson she took on the journey to being Advisory Board Member to Women in Tech.

Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change.  If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part?  Business Marketing Club Chair Dave Stevens talks to Senior Product Marketing Manager at Centrica Business Solutions Nic Midegs and Marketing Director at Carbon Intelligence Jane Lucken for their advice.  

CEO at Loyalty AI Michael Williamson shares some great B2B marketing examples and what he's learned from them.And Gurmit Samra tells us about his B2B marketing journey to becoming Creative Director at Impress Video.

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Sarah Donnelly (Marketing and Communications Director at Blick Rothenberg), from Marco Perotti (Founder of Media Effect), from Lorraine Emmett (Managing Director of Emmett & Churchman), and from B2B marketer Simon Leadbetter.

Getting on in Business Marketing means looking after your team and yourself.  How should you go about building a great marketing team, recruit it, and retain it? And how should you go about getting your next post?  Business Marketing Club Chair Dave Stevens talks to B2B marketers Rachel Egan (Senior Marketing Officer at Mind) and Nim Haas (UK Advisory Board Member for Women in Tech), and to representatives of the B2B marketing recruitment industry (Jimmy Ingram at VMA Group, David Price and Grace Prior at TML Partners, and James Harrington at Page Executive) to find out.  Meanwhile Carol Briggs (Associate Director at Grant Thornton International) shares some great marketing content and what she’s learned from it.

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Antonia Wade (CMO of Capita), from Edel Walsh (Commercial Marketing Manager at McAfee), from Charlie Nicholson (Head of Planning at Really B2B), and from Teresa Allan (Founder of the Magnus Club).

The client-agency relationship in Business Marketing can be critical to the success or failure of a project, department, or business.  It’s a relationship that both parties have to invest in.  So how to get it right?  I speak to Antonia Wade, CMO of Capita and to Susie Clark, MD of Omobono who have contributed to a code of conduct for clients and agencies to live by; to Claire Lamb (Director of Skout) for the agency view of how clients need to shape up and to Sumeet Vermani (Global Marketing Director of Worldpay) for the client-side view. 

Plus, Associate Partner at Page Executive James Harrington shares some great B2B marketing examples and what he's learned from them.And Helen Brougham (Marketing Operations Manager at Telefonica O2) shares a key B2B marketing lesson.

Join Emeritus Professor of Cranfield University School of Management Malcolm McDonald to hear about how to develop financially quantified value propositions that capture the attention of their customers.  Malcolm is formerly Marketing and Sales Director of Canada Dry and now a Professor at six of the UK's top Business Schools and Chairman of four companies.

According to McKinsey and our own research, everyone talks about value propositions, but only 5% of organisations have them and even those that do have them don’t always quantify them financially.

Any supplier who can quantify financially how they can help their customers grow their profits will always succeed, no matter how difficult the market conditions.  A lot of what constitutes value from a supplier is about helping the customer to avoid disadvantage, but, much more importantly, those suppliers who can demonstrate that they will create advantage for them will be respected and there will be fewer conversations about price.

The webinar is presented by Dave Stevens, Chair and Co-Founder of the BMC.