The Business Marketing Club Podcast

Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Strategy Consultant Uri Baruchin to discuss.
 Plus Lisa Daniels, Head of Marketing at BT Enterprise, on the future of DM. Rachael Evans shares a key lesson she took on the journey to being Co- Founders of Stack for Business.
 And Rebecca Highfield, Marketing Manager at Action Rocket, celebrates great Business Marketing. 

If you’re managing B2B marketing across countries, the temptation is to centralise and cut costs. But that risks reducing the connection with your customers who may operate with different languages, cultures, and traditions. Business Marketing Club Chair Dave Stevens speaks to Head of EMEA Marketing at Crown Worldwide Group Oyinda Bishi to tell us where to place ourselves on the scale between centralisation and localisation. Status Social Mark Saxby guides us through the enhanced post-lockdown role of social media.
  
Sarah Goodall tells us what skills and qualities helped her on her journey to being Founder of Tribal Impact.  
And John Riley, Head of the Financial Services practice at CLEAR, shares some great B2B marketing examples and what he’s learned from them. 

Not before time the world is waking up to the climate crisis and now everyone is looking to do their part to make a change. If you’re in a B2B Marketing role though, what is the optimal change that you can personally make to do your part? Business Marketing Club Chair Dave Stevens asks Global Sustainability Marketing Lead at PwC Sarah Watts for her experience and advice. 

Adobe Executive Creative Director and author of "Sorry Spock, Emotions Drive Business" Adam Morgan talks about whether creative ideas work better in B2B marketing. 

Helen Kensett, founder of CogniClick, shares some great Business Marketing and what she’s learned from it.
 And Stephanie Clarke, Marketing Manager at CCD Design & Ergonomics, shares her thoughts on how to recover from the covid crisis. 

Business Marketing Club Chair Dave Stevens interviews a legend in marketing circles. Malcolm McDonald is Emeritus Professor of Cranfield University School of Management. Formerly marketing and sales director of Canada Dry. Now a professor at six of the UK’s top business schools and chairman of four companies. His “Marketing Plans” book should be the most regularly thumbed tome in any marketing library. Here he talks about marketing plans, profitable growth, the role of marketing, and the impact of covid-19. 

A new series about how business marketers are dealing with change. In this episode, the Thames Valley community take over Show & Tell to launch The Business Marketing Club's NEW branch. Hosts Jason Neale, Gareth Case and Ruth Clarke are joined by Data Value Creation Ltd's Matthew Small, Webeo's Kirsty Dawe and Leadership & Career Coach Carly Ferguson.

We are today marketing in a downturn. And when marketing in a downturn, attention necessarily focuses on lead generation. So what techniques work best for driving acquisition in a recession? B2B Marketer Dave Stevens talks to Helen Kensett, founder of CogniClick and author of the book “Sales Mind”.
 Plus Heather Heefner, Principal at Dart Studio, explains how to manage communications in a crisis.
 And director of Status Social, Mark Saxby, shares some great examples of Business Marketing and what he’s learned from them. 

Differentiate or sell cheap has been the mantra in Business Marketing for a long time now. But is it really true? The academic press is increasingly challenging whether or not it’s really possible for any business to be unique. Business marketer Dave Stevens talks to Head of the Financial Services practice at CLEAR John Riley about differentiation in B2B Marketing.
 Meanwhile, Stephanie Clarke, Marketing manager at CCD Design & Ergonomics, talks about design in B2B Marketing and 
Adam Morgan, Executive Creative Director at Adobe, talks about the ideal environment for creative leadership.
 And Head of Growth and Development at Gather London Rochelle O’ Hagan shares her thoughts on how to recover from the covid crisis. 

A new series about how business marketers are dealing with change.  In this episode, B2B marketer Dave Stevens hears from PwC's Stefan Doering, global marketing leader Sumeet Vermani, Greentarget Global Group's Dafina Grapci-Penney, and LexisNexis UK's Matthew Leopold.

Mobilising your workforce to promote your organisation is a risk. Mistakes happen. So how to avoid them? What is best practice employee advocacy? B2BMarketerDaveStevenstalkstoSarahGoodall,Founderof Tribal Impact about how to address the challenge.
 Heather Heefner, Principal at Dart Studio, shares some story-telling best practice.
 And Head of Marketing at the UK Deals Practice of PwC David Nelson and Head of EMEA Marketing at Crown Worldwide Group Oyinda Bishi share their thoughts on how to recover from the covid crisis. 

SEO is different in the B2B world to that in B2C. Conversion is lower, keywords have lower volumes, and branding is everywhere. Business Marketing Club Chair Dave Stevens speaks to John Watton, VP of Marketing at Yext to tell us more. Dominic Hawes, Group CEO of Selbey Anderson, and Fran Brosan, Chair and Co- Founder of Omobono, propound some lessons we can take from the covid crisis. And Colin Lewis, Chief Marketing Officer at OpenJaw Technologies, shares some great B2B marketing examples and what he’s learned from them.