The Business Marketing Club Podcast

A new series about how business marketers are dealing with change.  In the second episode, B2B marketer Alex Brayshaw hears from Strategic IC's Fes Askari, Bird & Bird's Hayley Brooksbank, Seen & Read's Scott McLean, and L&T Technology Services's Utkarsh Srivistav.

B2B marketing is no different to every other profession. It’d been changed by the COVID-19 crisis. B2B marketers have lost work, projects, and livelihoods as a result of their businesses quite understandably needing to cut costs and rein in debt. For some that has led to unexpected redundancy from their work. If that’s happened, it can be a traumatic and stressful experience and difficult to handle positively? Business Marketing Club Chair Dave Stevens asks B2B marketer Russ Powell and Chief Marketing Officer at OpenJaw Technologies, Colin Lewis, for their experience and advice.
 Fran Brosan, Chair and Co-Founder of Omobono, shares some great B2B marketing examples and what she’s learned from them.
 And John Watton shares a key lesson he took on the journey to being VP of EMEA Marketing at Yext. 

Newly founded small businesses must often operate on a shoestring budget when it comes to marketing. But there are lots of great ways of getting word out without breaking the bank. Business Marketing Club Chair Dave Stevens asks Charlie Whyman, B2B Business Development Consultant and LinkedIn Trainer, to explore some of these methods. And Dominic Hawes, Group CEO of Selbey Anderson, explains how agencies can help.
 Jonathan Cann shares a key lesson he took on the journey to being Global CRM Director at Namecheap and B2B Marketer Russ Powell propounds a lesson we can take from the Covid crisis. 

A new series about how business marketers are dealing with change.  In the second episode, B2B marketer Laura Hughes hears from IBM's Samantha Bentley, O2 (Telefonica UK)'s Zoe Hominick, product consultant Asomi Ithia, and Sharper B2B Marketing's Russ Powell.

Social media platforms such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, and TikTok have become part of many people’s everyday life. Back in April, Warwick Business School surveyed B2B social media use and they’ve just collated their results. B2B Marketer Dave Stevens talks to Marketing Consultant Luan Wise about the findings.
 Plus Head of Business and Industry Marketing at Panasonic Business Europe, Rachel Hinde-Harris shares some social media best practice. Charlie Whyman shares a key lesson she took on the journey to being a LinkedIn Trainer and Mentor. And Marco Perotti, Founder of Media Effect, propounds a lesson we can take from the covid crisis. 

You’re only as good as your marketing content because it’s your content that needs to balance a consumer’s intent with the objectives of your business. But how to get that balance right? B2B marketer Dave Stevens talks to Aly Richards, CEO of Odyssiant, and Jonathan Cann, Global CRM Director at Namecheap, about really sweating your content. 

Head of Business and Industry Marketing at Panasonic Business Europe, Rachel Hinde-Harris shares some great B2B marketing examples and what she's learned from them.
 And Louis Fernandes shares a key lesson he took on the journey to being MD of HRS Group for Northern Europe. 

A new series about how business marketers are dealing with change.  In the first episode, B2B marketer Dave Stevens hears from HRS Group's Louis Fernandes, Ingenuity's Chris Kemp, RedFox Research's Angela Richmond, and digital consultant Beth Lloyd-Wright.

Intent data can be very useful for B2B marketers in the ongoing quest for customer insight. But what is it, how do you deploy it, and how do you deploy it well? B2B Marketer Dave Stevens talks to Marco Perotti and to Louis Fernandes, MD of HRS Group for Northern Europe about techniques for being insightful with intent. 

CEO of Odyssiant, Aly Richards shares some great B2B marketing examples and what she's learned from them.
 And Luan Wise shares a key lesson she took on the journey to being a Business Consultant in social media. 

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from LinkedIn's Grace MacDonald, Addleshaw Goddard's Brian Macreadie, Tribe Communications' Karen Williams, and Women in Tech's Nim Haas.

Social media is no longer the new kid on the marketing block.  LinkedIn launched in 2003 and Instagram in 2010. Business Marketing Club Chair Dave Stevens asks freelance B2B Social Media Specialist Beth Lloyd, Oliver Matejka (B2B Copywriter at Unmind), and Sara Fernandez (Marketing and Communications Manager at Hitachi Vantara) about the place of social media in the marketing mix today.

Scott Jackson takes us on his marketing journey to being Managing Director of Through the I.

And David Price and Grace Prior of TNL Partners share some great B2B marketing examples and what they’ve learned from them.