The Business Marketing Club Podcast

crisis has put a greater pressure on businesses to generate demand and leads and that in turn puts a sharp focus on the relationship between the two teams in an organisation that make this happen: Sales and Marketing. Business Marketer Dave Stevens is joined by Samantha Bentley, Campaign leader for Customer Experience at IBM to talk about sales enablement. Plus Marketing Manager at Upskill Digital, Donatas Gricius on a test and learn approach; B2B Marketer Simon Leadbetter shares a key lesson he took on his marketing journey; and Gwen Lafarge, General manager of Skona Europe, celebrates great Business Marketing. 

A rebranding or brand refresh exercise can take a long time, which can be a problem in the Business Marketing space when your product and market areconstantlyevolving. BusinessMarketerDaveStevenstalkstoGwen Lafage, General Manager of Skona Europe, who claims to have the solution. Plus B2B Marketer Simon Leadbetter talks about marketing as an investment, Sam Bentley shares a key lesson she took on the journey to being Customer Experience Campaign Lead at IBM, and Sarah Sutton, Founder of Sea Level Marketing Consultancy, celebrates great Business Marketing. 

Business marketing is not an island. And it can be difficult to be effective if marketers don’t align their plans with comms, BD, and sales specialists. B2B Marketer Dave Stevens talks to Leor Franks, CMO of Augusta Ventures, about marketing alignment.

Plus Chief Marketing Officer of Capita Antonia Wade on branding. Alice ter Haar shares a key lesson she took on the journey to being Founder of Badass Unicorn. 

And Nadine Leighton, Head of Marketing for EMEA and APAC at LexisNexis shares her thoughts on how to recover from the covid crisis. 

How business marketers deal with change.  B2B marketer Dave Stevens talks to Fladgate’s Ash Coleman-Smith, Planisware’s Samantha Moses, Purechannel’s Glenn Robertson, Impress Video’s Gurmit Samra, and Pegasystems’ Mathew Kent.

Business Marketers are sometimes accused of focusing on communication tactics rather than business strategy – an accusation that is used to justify why marketers rarely have a seat at the Board Room table. Co-Founder of Stack for Business Alexandra Kent tells Business Marketing Club Chair Dave Stevens where we should be focusing. Plus Nadine Leighton, Head of Marketing for EMEA and APAC at LexisNexis, on authenticity. 

Cheryl King, Managing Director of Markettiers, shares her thoughts on how to recover from the covid crisis. 

Helen McKenzie, Brand and Campaigns Marketing Manager at S&P Global Platts, shares some great Business Marketing and what she’s learned from it. 

Good content is said to be the key to effective business marketing. But in a world in which we use more and more channels that are hungry for content, how do we maintain the quality of what we produce? B2B Marketer Dave Stevens talks to Jay Ball, Managing Director at Prolific 

Plus Helen McKenzie, Brand and Campaigns Marketing Manager at S&P Global Platts, on good marketing campaigns.
 Badass Unicorn’s Alice ter Haar tells us how business marketers can become their best selves. 

And shares some great examples of Business Marketing and what he’s learned from them. 

Time to go a bit meta now! An increasingly popular way to deliver Business Marketing to your target audience is through podcasting. B2B Marketer Dave Stevens talks to Cheryl King, Managing Director of Markettiers, and to Russell Goldsmith, Founder of Audere Communications, about B2B podcasts.Plus Antonia Wade shares a key lesson she took on the journey to being Chief Marketing Officer of Capita.And Jay Ball, Managing Director at Prolific, shares some great examples of Business Marketing and what he’s learned from them. 

A new series about how business marketers are dealing with change.  In this episode, B2B marketer Alex Brayshaw hears from VirtualStock's Tim Ferguson, Grape's Daria Partas, Omobono's Fran Brosan, and Panasonic Business Europe's Rachel Hinde-Harris.

Business Branding itself has a bad brand. It is said to lack independent inspiration. There’s no need for emotion because the focus is on getting to the RFP or tender. Instead it’s a tick-box exercise that encourages businesses not to differentiate. But is that fair? Business Marketer Dave Stevens is joined by Rebecca Highfield, Marketing Manager at Action Rocket, to discuss.
 Plus consultant Uri Baruchin on strategy in crisis.
 Leor Franks shares a key lesson he took on the journey to being CMO of Augusta Ventures.
 Lisa Daniels, Head of Marketing at BT Enterprise, celebrates great Business Marketing. 

A new series about how business marketers are dealing with change.  In this episode, B2B marketer Dave Stevens hears from Inspired Human's Perrine Farque, OpenJaw Technologies" Coline Lewis, Opportunitas's Robert Norum, and LeadFamly's Richard Robinson.