The Business Marketing Club Podcast

We’re living in interesting times and there’s a growing trend for marketers to comment on them. Brands are vying with each other to support Black Lives Matter, Immigration, Carbon Zero, and so on. But should they be? B2B Marketer Dave Stevens is joined by Matthew Leopold, Head of Brand, PR, and Content Marketing at LexisNexis UK. Plus Managing Director of Green Target Global Group Dafina Grapci-Penney on how the ESG agenda is shaping business comms in 2021 and beyond, and Group Managing Director of Just Global Martin Simcock on change in business marketing. 

Even the best campaigns and landing pages won’t yield the results you’re after if you’re not targeting the right audiences.  Business marketer Dave Stevens talks to Faye Thomassen, Head of Marketing at Mediahawk.  Plus Head of Brand and PR and Content Marketing at LexisNexis UK Matthew Leopold on vanity metrics and WoolfHodson’s Caroline Hodson on some great business marketing.

“If your value proposition is not customer-centric, you’re affecting your conversion rate immediately.” Business marketer Dave Stevens speaks to marketing consultant Kate Denham about targeting. Plus CEO and Founder of Adaptomy Will Wright on getting marketing heard in the boardroom, senior strategic marketer Alex Brayshaw on change in business marketing, and Head of Marketing at Mediahawk Faye Thomassen on some great business marketing. 

For a discipline that is so focused on great communication, business marketers can be very poor at an internal focus. B2B marketer Dave Stevens meets Associate Director at BPE Search Rowan Fisk talks about using LinkedIn for recruitment, Managing Director at Green Target Global Group Dafina Grapci-Penney mixes politics and marketing, and marketing consultant Kate Denham celebrates some great business marketing. 

The business recruitment market is a tough one at present, so let’s get ourselves the views of a recruitment specialist. Business Marketer Dave Stevens is joined by Rowan Fisk, Associate Director of BPE search. Meanwhile Head of Strategy and Content at LesniakSwann Matthew Hicks brings some emotion to business marketing, Account Director at Agent 3 Kate Bodie tells us about her business marketing journey, and technology marketing consultant Emma Westley celebrates some great business marketing. 

No Code is booming right now. But what does that mean for business marketers? Business Marketer Dave Stevens is joined to talk about No Code by technology marketing consultant Emma Westley. Meanwhile Account Director at Agent 3 Kate Bodie talks Alchemy in Business Marketing, Founder of Adaptomy Will Wright tells us about his career journey, and Head of Strategy and Content at LesniakSwann Matthew Hicks celebrates some great Business Marketing. 

Building yourself a career in Business Marketing can be tough particularly in light of the covid crisis.  B2B Marketer Dave Stevens is joined by Johan Haeger, Sales and Marketing at Cinode, for some advice on surviving and thriving in a difficult environment. Plus Senior Strategist at Six Nicky Lloyd talks about brand authenticity; business coach Jennifer Hough shares a key requirement in marketing skills; and Andrew Last Managing Director at Harvard celebrates great Business Marketing.

There’s lots of talk of the need for integration of marketing and sales and in many organisations this is now seen as something of an essential. There’s much less discussion of the need for integration between marketing and sales processes and systems. B2B Marketer Dave Stevens is joined by Director at Sales Process Engineering, Patrick Rea to correct that. 

Plus Head of Online at PwC, Nick Masters talks about the impact of covid on digital; Group Marketing Director of OpenPayd, Adam Trainis shares a key lesson he took on his marketing journey; and strategic marketer Alex Brayshaw celebrates great Business Marketing. 

The pace of tech change in the profession of business marketing is growing ever faster. There are more and more technologies that business marketers are employing to do their work. B2B Marketer Dave Stevens is joined by strategic marketer Alex Brayshaw to look at some of it. 

Plus Group Marketing Director of OpenPayd, Adam Trainis talks about brand differentiation; Head of Online at PwC, Nick Masters shares a key lesson he took on his marketing journey; and Director at Sales Process Engineering, Patrick Rea celebrates great Business Marketing. 

In times of risk adversity, influencer marketing can play a greater role than ever. B2B Marketer Dave Stevens isjoined by Andrew Last, Managing Director at Harvard.  Plus business coach Jennifer Hough talks about support for business marketers; Senior Strategist at Six, Nicky Lloyd shares a key lesson she took on her marketing journey; and Sales and Marketing at Cinode, Johan Haeger celebrates great Business Marketing