The Business Marketing Club Podcast

The thing about Business Marketing is that you’re not promoting soap. Soap is a simple product. It’s easy to understand. Everyone know what it does, its benefits, and how to use it. In business marketing, you’re often promoting complex product and services. Joining B2B Marketer Dave Stevens to discuss how to market complexity is freelance marketing consultant Ayo Abbas.
 Plus CMO of Deloitte, Annabel Rake talks about brand purpose; Managing Partner of DMA Partners, Philip Martin shares a key lesson he took on his marketing journey; and Marketing and PR Director at Stericylcle, Andy Johnston celebrates great Business Marketing. 

Building yourself a career in Business Marketing can be tough particularly in the light of the covid crisis. Business marketer Dave Stevens talks to Annabel Rake, CMO of Deloitte, for some advice on surviving and thriving in a difficult environment. 

Plus Managing Partner of DMA Partners, Philip Martin talks about copy-writing; Freelance Marketing Consultant, Ayo Abbas shares a key lesson she took on her marketing journey; and Marketing Director at CLEAR, Geraint Jones celebrates great Business Marketing. 

If you can’t measure it, you can’t improve it. But so much Business Marketing goes unmeasured. B2B Marketer Dave Stevens talks measurement with Helen Tonetti, Digital and Social Media Advisor at Make Digital Work.
 Plus Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald talks about digital advertising; Senior Global Marketing Director at S&P Global Market Intelligence, Amie Stankiste shares a key lesson she took on her marketing journey; and Senior Marketing Manager at GitLab, Tina Morwani celebrates great Business Marketing. 

It used to be said that retention marketing was critical as the most cost effective means of making sales. In recent years though the work of Byron Sharp among others has blown that theory out of the water. So what is the role of retention marketing in business today? B2B Marketer Dave Stevens talks to Senior Global Marketing Director at S&P Global Market Intelligence Amie Stankiste to find out. 

Plus Marketing and PR Director at Stericycle, Andy Johnston on telemarketing; Marketing Director at CLEAR, Geraint Jones on the experience gap; and Client Director at Tribe Communications, Karen Williams on great Business Marketing. 

We all know that today’s globalised ecosystem is becoming increasingly competitive, and success depends on the quality and effectiveness of market led strategic planning. On paper the challenge is simple: identify your target customers and build them an offer that delivers a competitive advantage. But transforming product-facing, financially-driven strategies into effective market led approaches is not an easy process. Business Marketer Dave Stevens is joined by Tina Morwani, Senior Marketing Manager at GitLab, to talk about how to break the impasse. 

Plus Client Director at Tribe Communications, Karen Williams talks about understanding audience behaviour; Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald shares a key lesson she took on her marketing journey; and Digital and Social Media Advisor at Make Digital Work, Helen Tonetti celebrates great Business Marketing. 

Business Marketer Dave Stevens talks to a legend in marketing circles in a wide- ranging interview. Rory Sutherland is the Vice Chairman of Ogilvy in the UK and co-founder of that business’s behavioural science practice. He has variously been President of the IPA, Chair of Judges for the Direct Jury at Cannes, and speaker at TED Global. He is the author of two books The Wiki Man and Alchemy: the Surprising Power of Ideas which don’t Make Sense. And he’s behind the LinkedIn B2B Institute’s recent paper The Objectivity Trap. 

The future of the UK is diverse. 57% of first degrees are obtained by women. 25% of primary and secondary school children are BAME. 50% of all adults will be over 50 by 2030. But business is not diverse today and business marketing has a role to play in fixing that. B2B Marketer Dave Stevens talks to .
 Plus Founder of WoolfHodson Caroline Hodson on employee engagement; author of the Age of Influence Neal Schaffer on his business marketing journey; and CEO of MomentumABM Alisha Lyndon celebrating some great B2B Marketing. 

Influencer marketing has changed. Social media has democratised authority and influence and information is created and consumed differently. Business marketer Dave Stevens talks to Neal Schaffer, author of The Age of Influence. 

Plus Alisha Lyndon, CEO of MomentumABM, on growth marketing; Paul Cash, Founder of Rooster Punk, on his B2B marketing journey, and Perrine Farque, Founder of Inspired-Human, celebrates great Business Marketing. 

New Year is a time for taking stock and re-thinking what we do and how we do it. And this year the Covid global crisis reinforces that still more. I’m joined by the B2B Marketer Dave Stevens talks to Founder of Rooster Punk Paul Cash, who has been reflecting on the future of Business Marketing at this time.
 Plus CEO of GeniusWorks Peter Fisk reframes Business Marketing; Founder of WoolfHodson Caroline Hodson shares her marketing journey; and Marketing Director of BusyLamp Lindsay Lovell celebrates some great B2B Marketing. 

What is your customer buying experience? How can you influence it? And what’s the practical experience of those people who have achieved success in practically applying these techniques? Business marketer Dave Stevens is joined by Lindsay Lovell, Marketing Director at BusyLamp to talk about growth marketing.
 Plus Founder of Sea Level Marketing Consultancy Sarah Sutton talks about marketing campaigns; and CEO of GeniusWorks Peter Fisk and Marketing manager at Upskill Digital Donatas Gricius celebrate great B2B Marketing.