The Business Marketing Club Podcast

The client-agency relationship in B2B marketing can be critical to the success or failure of a project, department, or business.  It’s a relationship that both parties have to invest in.  So how to get it right?  Business Marketing Club Chair Dave Stevens speaks to Teresa Allan, Founding Partner of the Magnus Club who has created a code of conduct for clients and agencies to live by; to Jon Lonsdale (CEO of Octopus Group) and Matt Mason (MD of Chocolate) about how they’ve built their agencies to make the relationship work; and to Brian Macreadie, Head of Marketing at Addleshaw Goddard for the client-side view. 

Plus, Director at Rich Contacts Simon Watson shares some great B2B marketing examples and what he's learned from them.

And Catherine Borowski shares a key lesson she took on the journey to being Artistic Director of ProduceUK.

B2B marketing starts with the customer but understanding the customer need can be difficult particularly when the product or service or technology is not yet on the market.  Business Marketing Club Chair Dave Stevens asks Gayle Cogswell (Business Consultant at 5200), Michael Williamson (CEO of Loyalty AI), and Lucy Stewart (Head of Client Services at Censuswide) for their tips on customer understanding and engagement.  Gareth Case shares a key lesson he took on the journey to being Chief Marketing officer at Redstor.And Marketing and Communications Manager at Hitachi Sara Fernandez shares some great B2B marketing examples and what she’s learned from them.

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Rachael Evans (Co-Founder of Stack for Business), from Leor Franks (CMO of legal services firm Augusta Ventures), from Nadine Leighton (Head of Marketing EMEA and APAC at LexisNexis), and from David Price (Associate Director and B2B sector lead at recruitment firm TML Partners).

Time to celebrate the really transformational:  the content that we’ve read, seen, or heard that has really changed the way we think and do our day-to-day B2B marketing work. Business Marketing Club Chair Dave Stevens asks Nick Mason (CEO and Founder of Turtl), B2B Marketing Consultant Holly Gage, Richard Thomson (Managing Director of Kaptcha), Jane Lucken (Marketing Director of Carbon Intelligence), and Lucy Stewart (Head of Client Services at Censuswide) for their content recommendations.

The Business Marketing Community from across client-side, agency, and consultancy gather to discuss how they are responding to the covid-19 crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Fran Brosan (Chair and Co-Founder of creative and technology agency Omobono), from Helen McKenzie (Brand and Campaign Marketing manager at S&P Global), from Riaz Kanani (CEO of Radiate B2B), and from Jason Ball (MD of strategic B2B marketing agency Considered Content).

The use of B2B video marketing is apparently on the rise.  According to the Aberdeen Group, 67% of businesses are now using video to create brand awareness, 60% to drive conversions, and 53% to nurture leads.  But what is the place of video in today’s marketing mix and how should your business use it? B2B Marketer Dave Stevens talks to Managing Director of Through the I Scott Jackson, to freelance B2B Social Media Specialist Beth Lloyd, to Creative Director at Impress Video Gurmit Samra, to Head of Content at Vismedia Jonathan Sedger, and to MD of Kaptcha Richard Thomson to find out.And Associate Director of Marketing and Insights at Grant Thornton International Carol Briggs shares a quality that makes a great B2B marketer today. 

B2B marketers from client-side, agency, and consultancy discuss how they are responding to the cover crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Lisa Daniels (Head of Enterprise Marketing at BT), from John Webb (Demand Generation MD at Dennis Publishing), from Charlie Whyman (B2B Marketing Consultant), and from Vernon Riley (Consultant with Smart Marketing Reports).

Dear Anonymous Prospective Podcast-Listener, We’ve got just the thing for you!  Personalisation is a key focus for B2B marketing in the new decade.  We’re told that just personalisation by name is not enough to be truly effective, that we should look to hyper-personalisation on our marketing, and that personalisation should extend through the sales funnel and into the customer lifecycle.  But watch out!  Because we’re also told that the latest research suggests that micro-targeting to existing customers is neither necessary nor wise.  B2B marketer Dave Stevens talks to Global Marketing Director at Worldpay Sumeet Vermani, CEO of Turtl Nick Mason, and Director at Rich Contacts Simon Watson to navigate through this difficult area.

And Gayle Cogswell shares a key lesson she took on the journey to being a Business Consultant in 5G propositions.

B2B marketers from client-side, agency, and consultancy discuss how they are responding to the cover crisis and where to focus next.  This week B2B marketer Dave Stevens hears from Adam Morgan (Executive Creative Director of Adobe), from Heather Heefner (Principal at Dart Studio), from Luan Wise (B2B Marketing Consultant), and from Mark Saxby (Consultant with Status Social).

Lead generation is so last year.  The name of the game in B2B Marketing today is proactive demand generation.  So how do you get started, scale, and apply technology to it?  B2B Marketer Dave Stevens talks to B2B marketing consultant Holly Gage and to Gareth Case, CMO of Redstor about techniques for being proactive in Demand Generation.

Founder of ProduceUK, Catherine Borowski shares some great B2B marketing examples and what she's learned from them.

And CEO of Octopus Group Jon Lonsdale takes us behind the scenes of Tudder – a tool that’s been dubbed “Tinder for cows”.