The Business Marketing Club Podcast

As we continue to adjust to the unprecedented changes in the world around us, B2B marketers from client-side, agency, and consultancy discuss how they are responding and where to focus next.  This week B2B marketer Dave Stevens hears from Andrew Last (Managing Director of Marketing at award-winning Pr and marketing agency Harvard), from Stuart Maister (Joint MD of Mutual Value, a consultancy firm that enables more ambitious commercial relationships), from Darren Bindert (Marketing Manager at Syscomm which delivers and supports business critical network solutions), and from Andy Johnston (Director of Marketing and PR EMEA and APAC for Stericycle which operates in the hospital and healthcare space).

B2B marketing is ever-changing and it’s important for all practitioners to keep on top of those developments if they are to stay current. Business Marketing Club Chair Dave Stevens asks Sarah Donnelly (Strategic Marketing Director at Blick Rothenberg), Steve Bishop (MD at Beach Marketing), Adele Ghantous (MD of Lapis Angularis), Alex Brayshaw (Managing Partner at Ogilvy), Natalie Edwards (President at Canopy Insight), and Giles Barrie (Senior MD at FTI Consulting) what we should be reading.

The situation we face in the wake of the coronavirus outbreak is changing by the hour.  How we were reacting last week is already out of date.  So stay up to speed with how your fellow B2B marketers across the UK and in all sizes and shapes of business are reacting with our weekly webinars.  B2B marketer Dave Stevens hears from four different speakers each week with four very different perspectives.  We're all in this together.

We're living in extraordinary times. The #coronavirus outbreak has swept the world and everybody needs to think differently. How should #B2B marketers change their approaches - right now, for the near term, and for the long term? 

Lots of B2B marketers talk about account-based marketing but few practice it and fewer still practice it well. Business Marketing Club Chair Dave Stevens asks Head of Business Marketing and CEX at O2 Zoe Hominick and CEO and Founder at Radiate B2B Riaz Kanani for their best case studies and what can be learned from them.

CMO consultant Ash Coleman-Smith shares some great B2B marketing examples and what he's learned from them.

And Catherine Borowski shares a key lesson she took on the journey to being Artistic Director of ProduceUK.

B2B marketing is tough and it's costly.  Perhaps social selling is the answer? Business Marketing Club Chair Dave Stevens asks CMO of Leadoo Santtu Kottila about his experience.

Chartered PR consultant and director at Metamorphic PR Jon Clements and Group Marketing Director of Bovill Polly Barton share some great B2B marketing examples and what they’ve learned from them 

What makes a great B2B marketer in the 2020s?  What skills are required and why?  And how do you acquire those skills in the first place?  

Business Marketing Club Chair Dave Stevens asks Andrea Clatworthy (Head of Account-based Marketing at Fujitsu), Robert Ainger (B2B marketing director and consultant), Ros Barclay (Director at marketing and PR agency Coverdale Barclay), Andrew Ainsworth (marketing strategy manager at Cirium).

And Chris Bagnall (CEO and founder at Transmission) to build the perfect marketer for the new decade.

Compared to other areas of marketing, B2B marketing remains a young discipline.  Its future rests with the new generation of marketers entering the profession today. Business Marketing Club Chair Dave Stevens talks to the Drum’s Rising Star of 2019 Alexandra Webber about how we can all help nurture the next generation of B2B marketing stars.

Head of Marketing and Communications at Osborne Clarke, Hayley Brooksbank, shares some great B2B marketing examples and what she's learned from them.

And Jon Clements shares a key lesson he took on the journey to being a marketing consultant.

B2B marketing operations is a long-established discipline but it’s changed much over the last ten years.  MD Adele Ghantous argues that it has become too focused on marketing technology to the exclusion of all else.  Business Marketing Club Chair Dave Stevens asks Adele how we should be doing marketing operations in 2020.

Managing Partner at Ogilvy Alex Brayshaw and senior Managing Director at FTI Consulting Giles Barrie share some great B2B marketing examples and what they’ve learned from them.

And Polly Barton shares a key lesson she took on the journey to being Group Marketing Director of financial services regulation specialist Bovill.

It’s no longer enough for marketers to champion customer experience.  To be effective, we now need to be obsessed.  But in the B2B world, has the customer been forgotten? Business Marketing Club Chair Dave Stevens talks to CEO and Founder of agency Transmission Chris Bagnall and Founder of RedFox Research Angela Richmond and about what customer obsession is, how to apply it and measure it, and with what result.
  Head of Strategy at Digital Whiskey Mat Morrison shares some great B2B marketing examples and what he's learned from them.

And Hayley Brooksbank shares a key lesson she took on her journey to being Head of Brand and Communications at law firm Osborne Clarke.