Your Influencer Media Kit is your resume. It showcases your work, reach, engagement metrics, and past collaborations. It should reflect your brand identity and excite brands about working with you.

So, what should you include in your Influencer Media Kit? And importantly, what should you leave out? How do you ensure your media kit reflects your unique personality, includes all the important information and will create a great first impression with brands? We’ve got you.

In today’s episode, we look at 11 essentials for you to include when creating your Influencer Media Kit. And as a bonus, we’re sharing professionally written sample wording for that all-important media kit cover letter as well as resources you can use to make your Influencer Media Kit shine, shine, shine!

In Today’s Episode:

[00:01:00] Your Influencer Media Kit is your resume.

[00:02:00] What to include in your Influencer Media Kit Bio.

[00:03:00] What to include in your Influencer Media Kit Statistics.

[00:03:25] Using your niche to tap into brand audiences.

[00:04:00] How to showcase past collaborations.

[00:05:00] Using testimonials to create a powerful first impression.

[00:06:00] How to securely display your address.

[00:06:30] Important! When to update your Influencer Media Kit.

[00:07:15] Checking the accuracy of your Influencer Media Kit.

[00:08:10] Is your Influencer Media Kit reflecting your personality?

[00:09:00] Resources for creating your Influencer Media Kit.

[00:10:00] Enabling digital access for your Influencer Media Kit.

[00:11:00] Sample wording for your Influencer Media Kit Cover Letter.

[00:13:00] When to include pricing in your Influencer Media Kit.

[00:15:00] Episode Resources

Full episode resources and show notes are available at https://thebusinessofinfluence.com/ep12

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.

To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.

LINKS:

Website:                     https://thebusinessofinfluence.com/

Instagram:                 https://www.instagram.com/thebusinessofinfluence_/   

YouTube:                   https://www.youtube.com/@thebusinessofinfluence

TikTok:                       https://www.tiktok.com/@karan_white_

A recent study found that podcasters are some of today’s most influential figures in media. How does that extend to influencers and content creators to extend their reach and keep their followers engaged?

We’re joined today by Brianna Ansaldo, the Head Honcho of Bamby Media Brianna is an Audio Producer based in Australia with 10+ years experience working in the audio industry, with particular focus on songwriting and production. Her compositions have been featured on NBC, CTV and Foxtel (AUS) and in advertising campaigns (most notably, Adidas). Brianna has a Bachelor's Degree in Popular Music (recording and production) and absolutely loves everything audio.

We chat with Brianna to explore how easily you can add a podcast into your content strategy, the right start-up process and lead-time to launch a podcast; and for those already in the space, productivity tips and growth strategies.

What was Brianna’s emerging trend in podcasting that left me speechless with excitement for a moment; and her very unexpected one piece of advice for influencers wanting to venture into the podcast space? Listen on to find out!

In Today’s Episode:

[00:02:00] Introduction to Brianna Ansaldo and Bamby Media.

[00:06:00] What does a Podcast Producer do?

[00:08:00] Podcasting basics.

[00:11:00] Determining your podcast audience.

[00:13:00] Planning your podcast episodes.

[00:16:00] The value of a podcast production schedule (and a freebie!)

[00:17:00] Repurposing your podcast into additional content.

[00:21:00] When and how to review your podcast insights.

[00:24:00] Your podcast as an audience growth channel.

[00:27:00] The influencer advantage with podcasts.

[00:30:00] Monetising your podcast.

[00:35:00] Brianna’s tip for influencers and podcasters.

[00:42:00] Episode Resources.

Full episode resources and show notes are available at https://thebusinessofinfluence.com/ep11

Visit Brianna at Bamby Media: https://www.bambymedia.com/

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating

tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.

To follow click the Follow button next to the title. If you've followed it correctly, the

button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.

LINKS:

Bamby Media:           https://www.bambymedia.com/

Website:                     https://thebusinessofinfluence.com/learn/

Instagram:                 https://www.instagram.com/thebusinessofinfluence_/   

YouTube:                   https://www.youtube.com/@thebusinessofinfluence

If you're a self managed influencer, it can be difficult to prioritise all of the tasks of your creative efforts with the business side of your career.

It may be that you're self managed because you're just starting out as an influencer and only just beginning to build your career in the influencer marketing space. Or, you may not have met the threshold for agency management. Perhaps you're somewhere in between - you may be using a combination of influencer marketplaces and self management as you're progressing through your career.

Regardless of where you're at, there's some specific tasks you should focus on to ensure that you're balancing building the business side of your business of influence while creating that fabulous content your audience loves.

In today's episode, we're going to discuss 10 tactics to set yourself up for success as a self

managed influencer.

In Today’s Episode

[00:02:00] Defining your Brand

[00:10:00] Your Content Strategy

[00:21:00] Media Kit Creation and Maintenance

[00:26:00] Communication Skills

[00:32:00] Financial Management

[00:38:00] Legal Awareness

[00:44:00] Negotiation Skills

[00:50:00] Securing Brand Collaborations

[00:53:00] Mental Wellbeing

[00:56:00] Diversification across Platforms

[01:01:00] Balancing Time between Business and Creative

[01:04:00] Episode Resources

Episode resources and show notes are available at https://thebusinessofinfluence.com/ep10

Rate, Follow and Share on Spotify

 “I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.

To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.

LINKS:

Website:         https://thebusinessofinfluence.com/

Instagram:      https://www.instagram.com/thebusinessofinfluence_/

Influencers and content creators want to know when they will be ready for a talent manager, what does a talent manager do, how much do they charge, and will a talent manager increase their revenue?

Today, we’re joined by multi-award-winning agent, Kylie Green. Kylie is the Founder and Agency Director of The Lime Agency, a premium boutique agency who offer their talent unrivalled expertise across talent management, influencer marketing, and casting.

In our discussion with Kylie, we explore the dynamics of the talent-manager relationship. Covering everything from:

• how to pitch yourself to agents
• setting appropriate expectations
• understanding the roles of both the manager and the influencer, and
• forging successful brand partnerships.

This episode provides comprehensive insights on talent management basics, the criteria Talent Managers use to select talent for their portfolio, revenue (for you and the Talent Manager), efficient time management, and the art and importance of cultivating strong relationships.

In Today’s Episode

[00:00:00]Introduction to multi-award-winning agent, Kylie Green from The Lime Agency

[00:05:00] What does a Talent Manager do?

[00:07:00] Varying specialisations of Talent Managers

[00:09:00] Exploring the Influencer – Talent Manager fit

[00:10:00] Pitching yourself to Talent Managers

[00:15:00] The reality of reality TV

[00:18:00] The role of the Talent Manager

[00:21:00] Exclusive versus Non-Exclusive Representation

[00:26:00] Is a Talent Manager your PR Agent?

[00:30:00] Pitching and brand work from the Talent Manager’s perspective

[00:35:00] What does a Talent Manager charge?

[00:38:00] Strategies if you’re not ready for a Talent Manager

[00:40:00] Time management strategies for the side-hustle influencer

[00:44:00] Are influencer product lines a good idea?

[00:47:00] Relationship building

[00:50:00] How to use a website to manage and build your influencer brand

[00:57:00] A final recommendation for influencers looking to be signed by a Talent Manager

Follow The Lime Agency:

Instagram: https://www.instagram.com/limeagency_au/

Facebook: https://www.facebook.com/limeagencyau

Website: https://limeagency.com.au/

Episode resources and show notes are available at https://thebusinessofinfluence.com/ep9

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating

Tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.

To follow click the Follow button next to the title. If you've followed it correctly, the

button should change to Following. To see your Spotify-followed podcasts, go to

Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A

LINKS:

Website:         https://thebusinessofinfluence.com/learn/

Instagram:      https://www.instagram.com/thebusinessofinfluence_/

What are the key tactics micro influencers should leverage to gain more opportunities and create a better relationship with brands?

In today's episode, we discuss the rise of the micro influencer, their increased importance in brand influencer marketing strategies; and different tactics micro-influencers can use to leverage their brand appeal while maintaining audience engagement.

We’ll discuss why ‘less might be more’ and:

1.    What is a micro influencer?

2.    Why are micro influencers on the rise?

3.    Tactics for micro influencers to create brand opportunities.

In Today’s Episode

[00:00:38] The rise of micro influencers and the changing dynamics of brand collaboration

[00:01:07] Addressing the common myth that only influencers with massive follower counts are valuable for brand collaborations

[00:02:01] Micro vs. Mega Influencers

[00:02:59] The authentic and connection micro influencers share with their followers

[00:03:33] Cost effective micro influencer campaigns

[00:04:02] Micro influencers and niche markets

[00:04:52] Micro influencer engagement rates and why brands love them

[00:05:27] The trust factor of micro influencers

[00:07:25] An industry shift toward micro influencers

[00:14:14] Quality over quantity in your content

[00:14:26] Educating brand partners

[00:15:23] Partnering with other micro influencers

[00:16:34] Staying updated with current trends

[00:17:34] Diversifying your influencer platform presence

[00:18:59] Upselling to brands

[00:20:03] Gathering feedback from brands

[00:21:42] Using platform insights

[00:22:07] Consistency is key

[00:22:28] Episode wrap and resources

Episode resources and show notes are available at https://thebusinessofinfluence.com/ep8

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.

To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.

LINKS:

Website: https://thebusinessofinfluence.com/learn/

Instagram: https://www.instagram.com/thebusinessofinfluence_/                                                                          

YouTube: https://www.youtube.com/@thebusinessofinfluence

How do brands find the influencers they work with? It’s a good question and as an influencer or content creator, understanding this can go a long way to developing meaningful collaborations with brands.

In today's episode, we'll be discussing 5 primary ways which influencers can explore to secure opportunities to work with brands:

1.  Direct Relationships

2. Influencer Agencies

3. Talent Managers and Scouts

4.  Influencer Marketing Platforms

5. Networking Events and Referrals

In Today’s Episode

[00:01:18] Five primary ways brands find influencers to work with

[00:01:51] Other ways brands search for influencers to work with

[00:02:37] Influencers and Brands: Direct Relationships

[00:04:33] Advantages and Disadvantages of Direct Relationships

[00:07:32] Influencers and Brands: Influencer Agencies

[00:09:11] Advantages and Disadvantages of Influencer Agencies

[00:14:13] Influencers and Brands: Talent Managers and Scouts

[00:16:59] Advantages and Disadvantages of Talent Managers and Scouts

[00:19:34] Influencers and Brands: Influencer Marketing Platforms

[00:20:26] Advantages and Disadvantages of Influencer Marketing Platforms

[00:23:52] Influencers and Brands: Networking Events and Referrals

[00:24:16] Advantages and Disadvantages of Networking Events

[00:30:29] Episode Recap

[00:33:25] Episode Resources

By understanding the primary avenues brands find influencers to work with– from direct relationships to the power of networking – influencers are better equipped to position themselves in ways to develop meaningful brand collaborations.

Episode resources and show notes are available at https://thebusinessofinfluence.com/ep7

LINKS:

Website: https://thebusinessofinfluence.com/learn/

Instagram: https://www.instagram.com/thebusinessofinfluence_/                                                                                                                

YouTube: https://www.youtube.com/@thebusinessofinfluence

Influencer campaign Scope of Work. Why are they essential? They are the blueprint for what is expected from both the influencer and the brand. By clearly outlining what is expected, both parties can ensure smooth and clear communication throughout the collaboration.

This episode goes into the ins and outs of drafting a comprehensive Influencer Scope of Work, ensuring transparency, and reducing potential pitfalls. From detailing where the content will be published, to specifying if the content is organic or paid, and even addressing third-party distribution, we break it down for you in the following sections:

1. What is an Influencer Scope of Work?
2. The risks of not using a Scope of Work in Influencer Brand Campaigns
3. What needs to be included in an Influencer Scope of Work?

In Today’s Episode

[00:00:00] Introduction to the episode.

[00:01:32] Importance of the Influencer Scope of Work

[00:04:01] Benefits of a clear Scope of Work

[00:04:33] Risks of not using a Scope of Work

[00:10:33] Sections of the Influencer Scope of Work

[00:11:06] Section 1: Campaign Overview

[00:16:25] Section 2: Campaign Deliverables and Quote

[00:21:40] Section 3: Payment and General Terms

[00:24:45] Understanding the difference between a Scope of Work and a Contract

[00:27:52] Episode Resources

Need a little more guidance on how to prepare a Scope of Work? Download the free Checklist for Preparing an Influencer Scope of Work, detailed show notes and extra resources for today's episode at https://thebusinessofinfluence.com/ep6

LINKS:

• Website: https://thebusinessofinfluence.com/learn/
• Instagram: https://www.instagram.com/thebusinessofinfluence_/                                                               
• YouTube: https://www.youtube.com/@thebusinessofinfluence

Getting paid on time is essential for the cash flow and growth of an influencer or content creator's business. Today, we're diving deep into the best practices that ensure timely payments for your influencer campaigns. From the pre-campaign checks to post-campaign follow-ups, discover the seven actionable steps you need to take to ensure your pay check is in your account without any hiccups.

In Today’s Episode

[00:00:00] Introduction to the step-by-step guide to ensuring on-time payments

[00:01:40] The importance of confirming the entity you're working for

[00:02:00] Knowing the right contact - getting details for accounts payable

[00:02:50] Discussing and negotiating favorable payment terms

[00:04:25] Vendor onboarding - the extra step for larger campaigns

[00:05:21] The art and precision of preparing a compliant invoice

[00:06:39] Emailing your invoice with courtesy

[00:07:10] The action plan when payments are overdue

[00:08:30] Best practices to ensure smoother payments

[00:08:37] Episode Resources

Ready to streamline your payment process and keep your income flow consistent? Download the Influencer Checklist to Getting Paid on Time, detailed show notes and extra resources for today's episode at https://thebusinessofinfluence.com/ep5

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. 

To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.

Influencer campaign inclusions and exclusions. What are they? Well, they're broadly categorised as the terms and conditions, and, also separately the elements of what's included or excluded when creating your content and when working with a brand.

For today's episode, we’re going to be referring to the components that are included or excluded as part of your content creation. These are often the finer details where creators can be caught out, when a brand requests these as part of your deliverables and you haven't specified in your quote or scope of work that they're either expressly included or excluded.

Today’s episode also covers inclusions and exclusions we recommend as standard for each campaign. Plus we look at variables you might want to consider depending on the type of campaign you’re working on.

In Today’s Episode

[00:01:39] The foundation of understanding the brief

[00:02:11] Opportunity to increase revenue

[00:03:50] Standard inclusions for influencers on brand campaigns

[00:10:57] Inclusions for live events

[00:16:18] Creating a transparent brand relationship with inclusions and exclusions

[00:19:18] Standard exclusions for influencers on brand campaigns

[00:24:27] Very important influencer campaign exclusions

[00:27:26] Exclusions for live events

[00:30:16] Building skills when preparing influencer campaign inclusions and exclusions

[00:32:49] Episode Resources

Download the detailed show notes and episode resources at https://thebusinessofinfluence.com/ep4

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. 

To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.

We've got a bumper episode for you today. We have 50 ways to upsell your influencer campaign. That's 50 ways to potentially increase your revenue - that’s the money that you earn - from working with a brand by upselling and creating more opportunities to work with the brand.

An upsell is a way for you to encourage a brand to purchase extra deliverables from you on a campaign. And, when you can demonstrate value in the upsell, you'll benefit by earning extra money. The brand also benefits through additional content and engagement. It's a win-win!

In today’s episode we’ve segmented campaign upsells into three different categories:

1. Easy – these pricing opportunities represent quick wins and easy upsell options that can be seamlessly incorporated into every campaign quote. By including these simple additions, you can provide immediate value and enhance the overall campaign deliverables.
2. Intermediate - These upsells are increasing in complexity and require a moderate investment of time and resources. While they may require additional planning and implementation, they present a valuable chance to enhance your campaign's impact and provide brands with more comprehensive and refined deliverables.
3. Advanced - The upsells are strategic concepts that require thoughtful consideration and negotiation. These upsell opportunities often involve longer development cycles and larger budgets. However, don't be deterred by these factors, as confidently pitching these advanced upsells can lead to significantly improved revenue and deeper brand relationships. Embrace the potential of these opportunities, as I can say from experience that I’ve secured many (many!) upsells by confidently pitching these Advanced upsells!

In Today’s Episode

[00:01:14] What is an influencer campaign upsell?

[00:02:00] Introduction to Easy campaign upsells.

[00:02:30] Introduction to Intermediate campaign upsells.

[00:03:06] Introduction to Advanced campaign upsells.

[00:04:53] Confidently pitching campaign upsells.

[00:05:48] 19 Easy campaign upsells.

[00:12:39] 21 Intermediate campaign upsells.

[00:25:24] 10 Advanced campaign upsells.

[00:33:00] Episode Resources

Download the detailed show notes and episode resources at https://thebusinessofinfluence.com/ep3

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show. 

To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.