Most gym owners and entrepreneurs craft a business model then once they open their doors toss it aside and hope for the best.

Reality and your business model rarely see eye to eye, BUT there comes a time where we are tired of working so hard to see so little in return.

That is when we must go back to our business plan and make sure we fix the holes, for gym owners this has mostly to do with their pricing model. But there are plenty of other profit levers to be pulled aside from just a straight price increase, tune in to hear them.

Most gym owners are very self limiting in the programs they offer. They use their own compass of value and wallet to make decisions on what people will and won't pay for.

Long story short if you add in additional services that solve problems for your members, they will buy.

They will see better results, you will have more faith in your ability to deliver results and you will sell with more confidence and consistency.

Here is a quick run down on the show!