Check the link at the bottom of the description to join our FREE Group.

I want to be real with you – if you’re trying to run every single part of your coaching business on your own, you’re the very thing holding it back. In this episode, I dive into the lessons I took from Rocket Fuel by Gino Wickman, a book that completely shifted how I view business growth and teamwork.

When I first read it, the concept of the Visionary and the Integrator hit me like a bolt of lightning. It reminded me of my own father – a man full of brilliant ideas and blueprints for hotels he dreamed of building in Kenya, but who never executed because he lacked the right partner to bring those ideas to life. And truthfully, I saw myself in him. I’m a natural Visionary, bursting with ideas, frameworks, and creative ways to grow. But unless those ideas are put into action, they don’t generate impact or income.

That’s where the Integrator comes in – the person who takes the vision and makes it happen. Think Steve Jobs and Steve Wozniak. One had the dream, the other built it into reality. When you combine these two roles, that’s when you create real momentum.

Farah and I figured this out the hard way. I thrive on creating offers, challenges, and systems – she thrives on executing and refining them. Once we stopped trying to do everything ourselves and started leaning into our unique zones of genius, our business accelerated. We built a team, we freed up our time, and we finally created the kind of freedom that most coaches only dream about.

In this episode, I share:

• Why trying to do everything yourself leads to burnout and stagnation.
  

  
  

• How the Visionary/Integrator model can unlock your business growth.
  

  
  

• The hard truths I learned from my dad’s unfulfilled dreams.
  

  
  

• Real examples from our own business – the hires we made, the systems we built, and how they gave us more freedom and profit.
  

  
  

• Why building a team isn’t optional if you want a coaching business that outlives your to-do list.
  

  
  

  
  

If you’ve ever felt like your coaching business is stuck because you can’t seem to get past “doing all the things,” this episode is going to be a game-changer for you.

Click play, and let me show you how to step into your true role – and finally stop being the bottleneck in your own business.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

👉⁠⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.

Too many coaches fall into the trap of “winging it” on their calls. 

Whether it’s client check-ins, group Q&As, or mentoring sessions, if there’s no structure, the calls lose impact. 

Clients leave uncertain, disengaged, or overwhelmed—and over time, that damages trust, retention, and results.

In this episode, I break down why “winging it” is the fastest way to erode confidence in your coaching and how to put in place call structures that create predictability, consistency, and transformation.

Here’s what we dive into:

1. The Problem with Winging It – why lack of structure creates uncertainty and weakens the client experience.
   

   
   

2. The Power of Structure – how predictability builds trust, makes calls transformational, and actually gives you more freedom.
   

   
   

3. Simple Frameworks for Calls – proven templates you can use straight away to keep calls focused, productive, and valuable.
   

   
   

4. Mistakes to Avoid – from overloading clients with too many action steps to dominating the conversation instead of coaching.
   

   
   

5. Making Every Call Count – how to wrap up with clarity, notes, and next steps that keep momentum high.
   

   
   

   
   

If you want your clients to feel consistently supported, if you want to scale without chaos, and if you want your coaching business to run like a premium service rather than a hobby—this episode is a must-listen.

Click play now and discover how a few simple structures can completely transform your calls, your client experience, and ultimately, your business growth.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

👉⁠⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.

Stop Over-Coaching: Build a Curriculum That Does the Heavy Lifting for You

After nearly a decade of coaching, one thing I’ve seen over and over is coaches burning themselves out by over-coaching. 

You care deeply about your clients and you want to help – but if you’re answering the same questions, solving the same problems, and repeating yourself week after week, you’re wasting valuable time you could be using to grow your business.

In this episode, I break down exactly how to create a curriculum that handles the “heavy lifting” for you – without losing that personal connection your clients love. 

I’ll walk you through why your coaching framework needs to be built around three to five core steps, and how to design resources your clients can access anytime, so they show up to calls better prepared, ask better questions, and get faster results.

We also explore the three-layer curriculum model that keeps your clients engaged for the long term:

1. Foundational Content – Pre-recorded modules, guides, and cheat sheets built on proven, lasting principles (not short-lived tactics).
   

   
   

2. Real-Time Coaching – Live Q&As, group calls, and mentoring sessions that bring your curriculum to life.
   

   
   

3. On-Demand Tools – Templates, scripts, and checklists that make implementation straightforward and repeatable.
   

   
   

You’ll hear exactly how we create this inside our own academy, including how to use your curriculum to make your program scalable, hireable, and consistent – and why you should never build it before selling your offer. 

I share my own expensive mistake of doing just that (and how to avoid the same trap).

If you want to deliver world-class results without chaining yourself to your business 24/7, this episode will show you how to build a curriculum that works just as hard as you do – maybe harder.

Click play now to learn how to stop over-coaching, reclaim your time, and give your clients an even better experience.

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

👉⁠ Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.

From Sign-Up to Success: Crafting a 5-Star Client Experience

If you've ever had a client say “yes” on a call and then go suspiciously quiet, this episode is for you.

In this conversation, Farah and I break down exactly what it takes to turn a client’s initial “I’m in” into long-term trust, transformation, and loyalty. 

Because let’s be honest — signing up is just the start. 

The real game-changer is what happens next.

We walk you through the five essential elements that shape our 5-star onboarding process, developed over nearly a decade of working with premium coaching clients.

Inside this episode, you’ll learn:

0.1 The Power of First Impressions We reveal how to prevent buyer’s remorse and instead spark confidence from the very first touchpoint — with a clear, simple, and personal onboarding flow that makes your client feel like they made the right decision (and then some).

0.2 The Three C’s That Create Lifelong Clients You’ll hear how we build Clarity, Connection, and Consistency into every part of the client journey — from mapping out their next 12 weeks to building deep trust in your delivery. (We even share a story of how two of our clients ended up having a sleepover — in a different country!)

0.3 How to Keep it Simple But PowerfulI outline our four-week onboarding curriculum structure — including how we get our clients to create their offer, pitch, and 12-month content roadmap within weeks — and why simplicity beats overwhelm every single time.

0.4 Red Flags That Are Ruining Your Retention We unpack the silent killers of client experience — from unclear next steps to tech overwhelm — and how to prevent communication gaps that leave your clients second-guessing you (and their investment).

0.5 Your Client Experience AuditWe wrap up with a simple but powerful challenge: audit your onboarding experience. Ask yourself: Is it Premium? Is it Personal? Is it Predictable? If not, this episode shows you how to fix it.

This isn’t theory. 

This is what we actually do in our own business, with real clients, every single week.

If you're serious about creating a coaching business that retains clients, gets referrals, and delivers real transformation — this is your next play.

🎙 Click play above to listen now and start building your five-star client experience today.

Want support implementing it?

Join our free community — Healthy Pricing, Healthy Profits — and get LIVE coaching, implementation sessions, and tools to help you build a premium, profitable coaching business:

👉 Join the Facebook Group

Check the link at the bottom of the description to join our FREE Group.

In this episode of Suit’s Podcast Show, Farah and I pull back the curtain on one of the biggest mistakes we see online coaches make time and time again — trying to help everyone.

If you’ve ever said, “I just want to help people,” this episode is for you. 

Because while that intention is noble, it’s probably the very thing slowing down your growth, costing you sales, and keeping you stuck with vague messaging that doesn’t convert.

We talk about how trying to appeal to everyone makes your content too broad, your offers too generic, and your positioning too weak. 

And we don’t just talk theory — we share real examples from our clients, from our own journey, and even from family conversations that hit close to home.

You’ll hear:

• Why comparing yourself to coaches further ahead (without reverse engineering how they started) will keep you broke and confused
  

  
  

• The difference between being helpful and being positioned
  

  
  

• How niching down made Farah's menopause coaching programme stand out and sell — even to women outside the target demographic
  

  
  

• The trap of “Jack of all trades, master of none” and why embracing your true strengths matters more than you think
  

  
  

• Why people don’t have time to decode your landing page — and what they need to see in seconds to say YES to your offer
  

  
  

This episode will challenge you to take a hard look at your marketing, your offer, and your audience. 

If your content isn’t attracting strangers and converting them into clients — it’s likely you’re trying to help too many people at once. 

And in doing so, you’re helping no one effectively — least of all yourself.

If you’re serious about creating high-converting messaging that speaks directly to your dream client, click play and let’s dive in.

Need help with this? 

Join our free Facebook community Healthy Pricing Healthy Profits — it’s where we help online coaches just like you find clarity, attract the right people, and build a business they love. 

You can also message me with the word AUDIT and send over your socials or landing page. 

I’ll give you feedback, free of charge.

Click play now — your dream clients are waiting. 

Join our free Healthy Pricing Healthy Profits Community here: ⁠https://www.facebook.com/groups/healthypricinghealthyprofits⁠ 

Check the link at the bottom of the description to join our FREE Group.

Let’s face it—most coaches get to the end of a sales call and suddenly freeze up when it’s time to talk about the investment. 

Their heart rate spikes, the energy shifts, and the once flowing conversation turns stiff. 

I’ve been there too. 

And in this episode, Farah and I break down exactly how to avoid that uncomfortable limbo and instead, lead the conversation with clarity and confidence.

We dive into the three essential Ps—Planning, Platform, and Payment—and how each one helps you close more sales without feeling pushy or salesy. 

You’ll learn how to present your offer in a way that feels like a natural next step for the client, not a hard sell.

But this episode isn’t just theory.

Farah shares a real, raw story—one that still keeps her up at night—about a call where she didn’t follow this process. 

And the result? 

A woman who needed help didn’t get started… and may now never come back. 

It’s a powerful reminder of the cost of hesitation, and the responsibility we have as coaches to guide our prospects over the finish line when the moment is right.

We also walk you through:

• How to give clients the power of choice using a simple three-tiered offer stack (and why just one offer might be costing you conversions)
  

  
  

• How to handle the ‘I need to check with my partner’ objection and what to say instead of just hoping they’ll come back
  

  
  

• Why sending payment links after a call rarely works, and what to do instead to secure the commitment on the spot
  

  
  

• The exact scripting we use to transition from “let’s go” to “let’s pay” without sounding robotic or nervous
  

  
  

• How to adjust your packages in real-time to meet someone’s needs without giving away the farm
  

  
  

• The subtle mindset shift that takes the pressure off you and puts the power back in the client’s hands
  

  
  

By the end of this episode, you’ll have a step-by-step strategy for navigating the part of the sales call most coaches dread—and doing it in a way that feels authentic, calm, and powerful.

If you’ve ever felt a pang of regret after a call that didn’t close, this episode is a must-listen.

Click play and never fumble the money conversation again.

And if you want more real talk like this (plus tools, scripts and live trainings), join our free Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits 

Check the link at the bottom of the description to join our FREE Group.

If you're an online coach who’s ever stumbled through a sales call, overexplained your offer, or simply felt like your pitch didn’t land—this episode is for you.

In this episode of Suit's Podcast Show, Farah and I break down the exact framework we teach our high-level clients to present their coaching offer in less than seven minutes—clearly, confidently and without rambling. 

We’re talking about how to eliminate confusion, showcase value, and build trust using a structured yet flexible framework we call: PITCH.

We explore:

1. Why most coaches lose the sale because they talk too much.

Most coaches feel the pressure to prove their worth on sales calls, so they overexplain and drift off course. We show you how to stay focused and communicate impact without drowning your prospect in information.

2. How to use the PITCH Framework to confidently present your offer: You’ll learn what each letter of P.I.T.C.H. stands for, including how to:

• Create a compelling visual framework (P = Picture This)
  

• Ensure your steps are in logical sequence (I = In Line)
  

• Match your offer directly to your prospect’s pain points (T = Touchpoints)
  

• Build clarity and confidence throughout (C = Clarity)
  

• And wrap it up with a powerful buying conversation (H = Highlight)
  

  
  

3. Real sales call stories (including our own behind-the-scenes moments)Farah shares a vulnerable story about struggling to build her first ever framework—and how that turned into the multi-figure system we now teach. I share what happened on one of my recent calls where my own enthusiasm nearly got in the way of clarity—and how a simple pause changed everything.

4. Why a framework isn't just for you—it’s for your clients (and future sales team)We talk about how having a solid pitch deck not only makes your offer more persuasive, but also prepares your business to scale. It helps others on your team confidently sell your offer while keeping your message consistent.

5. The cost of not having a pitch frameworkWithout a clear process, every sales call is a gamble. One day you’re on fire, the next you’re all over the place. That inconsistency leads to missed opportunities, confused prospects, and undercharging for your expertise.

Whether you’re trying to raise your prices, improve your close rate, or just finally feel confident on calls—this episode will give you a plug-and-play structure to make that happen.

Ready to stop winging your pitch and start converting with confidence?

Click play on the full episode now.

And if you want direct feedback on your own pitch deck—or want to see the exact ones our clients use—join our free Facebook Community: Healthy Pricing Healthy Profits.

Inside, we run weekly live lessons, Q&A, and real-time support to help online coaches like you package, price, and pitch their coaching offers with confidence.

Check the link at the bottom of the description to join our FREE Group.

Don't Make These 5 Sales Call Mistakes (We Did, So You Don’t Have To)

In this episode, Farah and I pull back the curtain on the five most common mistakes we've made (and seen countless other coaches make) during sales calls.

Let me be clear—these aren’t fluffy theory points from a sales book. 

These are real, battle-tested lessons we’ve learned from being in the trenches, having thousands of sales conversations over the years. 

And if you’re an online coach who wants to charge what you're worth and actually close those premium clients with confidence and integrity, this episode is a must-listen.

We dive into:

1. Skipping the Emotion:Why logical questions alone won’t close the deal—and how connecting emotionally can be the real game-changer in your conversations.

2. Winging It Without a Script or Process:How abandoning your structure (especially when you start to feel confident) can tank your conversions. We share how to keep your calls authentic while following a proven path that works.

3. Getting Stuck in Chit-Chat Mode:If you're spending half the call talking about your weekend or where they're from, you're not helping them transform. Learn how to shift from polite conversation to powerful breakthroughs.

4. Missing Crucial Segues:Great sales calls flow. Awkward transitions kill momentum. We break down how to move through the five key phases of a sales call smoothly—without sounding robotic.

5. Losing Control of the Call:Ever had a call turn into a Q&A session where the prospect is leading you? We show you how to stay in the driver’s seat while still being respectful and value-driven.

Farah and I don’t just talk theory—we share real-life examples, back-and-forth banter, and the exact things we've learned (and continue to refine) in our own business. 

Whether you’re new to sales or ready to scale, you’ll walk away with tangible takeaways you can use on your very next call.

Ready to stop winging it and start winning with confidence?

Click play to listen now.

And if you want personalised support, head to the comments section or my Instagram bio for the link to join our free Facebook community: Healthy Pricing, Healthy Profits Community.  https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠⁠

It's where online coaches like you come to master sales, pricing, and positioning—and where we host weekly live lessons to help you build the business you deserve.

Check the link at the bottom of the description to join our FREE Group.

In this episode, I dive into a crucial topic: how to set the tone for a successful sales call right from the start.

If you don't take control and set the right frame for your call from the beginning, you'll likely find yourself in a messy, confused, or downright disastrous conversation that wastes both your time and theirs. 

I break down exactly how I approach those first vital minutes of a call – from breaking the ice with genuine curiosity, to my favourite go-to strategies to quickly build rapport, whether that's referencing their social media or having an authentic chat about where they are in the world.

I also share the importance of the pre-frame: how to clearly set expectations on the call length and flow, so both parties feel comfortable, respected, and clear on what's going to happen next. 

Farah jumps in with a personal story of how skipping this step once turned into a two-hour ordeal that left her completely drained and no further forward – a powerful lesson on why this step is non-negotiable if you want to lead your calls with confidence and clarity.

Plus, we tackle a common fear: what to do if you run out of time before you've had a chance to pitch. 

I walk you through why it's better to book a second call than rush the conversation – and how this actually increases your chances of making the sale.

If you want to lead calls like a pro, reduce buying resistance, and guide your potential clients with authority (without being pushy), this episode is for you.

Click play to listen now and start transforming the way you run your sales calls.

For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here:⁠⁠ https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠. Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.

Check the link at the bottom of the description to join our FREE Group.

Stop Using Copy & Paste Messages: Master the Icebreaker Method Instead

Let’s be real — if you're still relying on cold, copy-and-paste messages to grow your coaching business, you're missing the mark and the magic. 

In this episode of the Suit’s Podcast Show, I go deep into a topic that’s become more relevant than ever: why AI-generated scripts are killing your connection — and how to bring the human touch back using what I call The Icebreaker Method.

I open up about the rise of bots and automation in the online space and how it’s making real, genuine conversations harder to come by. 

You've probably received a DM that felt robotic, soulless, or just plain off — and chances are, your prospects have too. 

So in this episode, I walk you through exactly how to stand out by doing the opposite.

Here’s what you’ll take away:

• Why outbound messaging is a learnable skill — and why it's critical if you want to convert cold leads into high-paying clients
  

  
  

• The science of conversations (yes, there’s a framework!) vs. the art of bringing your unique flavour
  

  
  

• The biggest outbound mistake I see coaches make — and how it confuses both prospects and your future team
  

  
  

• A clear, simple breakdown of The ICE Method — Investigate, find Common Ground, and Engage — to help you start meaningful conversations without sounding like a spam bot
  

  
  

• Why scripting your DMs (at least to start) doesn’t make you fake — it makes you consistent and scalable
  

• A personal story from Farah on learning to drive in Dubai, and how it perfectly parallels learning to message confidently and naturally over time
  

  
  

If you've ever found yourself staring at your inbox thinking, "How do I even start this convo?" — this one’s for you. 

I even give you practical examples you can use today to break the ice and begin turning strangers into clients.

So, are you ready to stop ghosting your own growth and learn a skill that could change the game in your business?

Click play to listen now. Let's make outbound a skill you own, not avoid.

For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here:⁠ https://www.facebook.com/groups/healthypricinghealthyprofits⁠. Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.