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Podcast Episode Summary: The CORE Framework – How to Create Coaching Offers That Sell for £2K+

In this episode, Farah and I reveal the CORE Framework—our stupidly simple but powerful method for crafting high-value £2K coaching offers that actually sell. 

If you’ve ever struggled with pricing, packaging, or pitching your coaching programme, this episode will give you the clarity you need.

We’re not talking about how many sessions to include or which app to use. 

That’s the delivery. 

And as we explain, there’s no point worrying about the delivery until someone has said yes. 

What gets the ‘yes’ is your offer. And that’s where the CORE Framework comes in:

C – Calling: What drives you? What work truly excites you, energises you, and aligns with your purpose? 

Without this, you’ll struggle to stay consistent. We share personal stories—like when I considered a care home business purely for the money and realised it wasn’t aligned at all.

O – Outcome: What tangible, measurable results will you deliver? For your clients and yourself. Vague outcomes don’t sell. Big, specific ones do. 

You’ll hear how our decision to relocate to Dubai connects directly to our business outcomes—and how your dream lifestyle can (and should) guide your business direction.

R – Resources: What strengths, tools, and skills do you already have? Most coaches underestimate what they bring to the table. 

We walk through how to uncover your existing assets—and why a simple framework like Ikigai can help you find your sweet spot.

E – Effect: What ripple effect do you want your work to have? Coaching is more than a transaction. It’s a transformation. 

Farah shares a powerful story about one of her clients, Amanda, whose entire family has shifted their mindset, eating habits, and lifestyle—all from Amanda’s decision to invest in herself.

We wrap it up by reminding you that impact is exponential. 

If you help 10 clients who each touch 30 lives, that’s 300 people. 

That’s legacy work.

So if you're ready to finally build a coaching business that reflects your worth, your vision, and the impact you’re here to make, this episode is a must-listen.

🎧 Click play now and learn how to apply the CORE Framework to your own £2K+ offer.

For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here:⁠ https://www.facebook.com/groups/healthypricinghealthyprofits⁠. 

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How a Clear Timeline Builds Confidence in Your Coaching Offers

If your offer feels a little vague, unclear, or too “open-ended,” this episode is for you.

Farah and I dive into something most coaches overlook — the power of timelines. 

From our personal experience with therapy and coaching programmes to the way we structure our own offers, this conversation breaks down why certainty sells.

We unpack five key reasons why having a clear timeframe for your coaching offer instantly boosts its credibility, makes it more attractive, and positions you as the expert who knows exactly how long it takes to get results.

You’ll hear:

• The difference between an open-ended offer that fizzles out… vs. a structured timeline that gets real transformation
  

  
  

• How specific timeframes boost commitment — both for you and your clients
  

  
  

• Why clearly defined durations like 12-week or 6-month programmes build trust and increase conversions
  

  
  

• The truth about how timelines affect your resource planning and business capacity
  

  
  

• A simple way to structure your programme in two powerful phases — so people say yes now, and stay longer
  

  
  

Whether you’re helping clients lose weight, shift their mindset, or improve their relationships, if your offer doesn’t have a timeframe attached to it, it might be costing you sales.

Click play to learn how to build more belief, confidence, and commitment in your coaching offer — from the very first conversation.

For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits. 

Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.

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Solve Big Problems to Command Premium Prices with Confidence

Welcome to this episode — and today, I’m diving into a powerful conversation that every online coach needs to hear:

How solving big problems allows you to confidently charge premium prices.

This episode was inspired by a live lesson I delivered inside our Healthy Pricing, Healthy Profits Facebook group — and the feedback was so good, I knew it had to be turned into a full podcast. 

(And if you’re not in the group yet, type it into Facebook and join — we go live every week with lessons like this, and there’s a goldmine of resources inside.)

There are three big ideas I break down in this episode:

1. Mindset Mistakes Keeping Coaches Stuck at Low Ticket

I unpack the trap that so many coaches fall into — charging low ticket prices out of fear or self-doubt. 

I introduce a key distinction between your marketplace net worth (what people can pay) and your self-worth (what you believe you can charge). 

Most coaches mistakenly focus on the latter — and it’s costing them. 

If others in your space are charging £5k, £10k, even £25k for their programmes, the market clearly allows it. 

So why not you?

2. How to Position Yourself to Attract High-Paying Clients

This is where I introduce the 3 E’s of Premium Pricing:

• Education – formal or informal learning that builds your authority
  

• Experience – your personal transformation or real-life journey
  

• Evidence – the social proof and client results to back it up
  

  
  

When you've got these three, you have what it takes to charge more. 

But the real key? 

A unique framework and a strong pitch deck. 

I share a story about losing a sale — simply because I didn’t show how I’d deliver the result. 

Having a framework and pitch deck not only builds trust, it elevates your offer and allows your dream clients to see the journey they’ll go on with you.

3. The Simple Formula to 3X, 5X or 10X Your Prices — in 30 Minutes

This part of the episode is a real eye-opener. 

I walk you through how to take your current offers and stretch your thinking by imagining 3X or 10X versions of what you already sell — and how to make those offers so valuable, they make logical sense to your buyer. 

I use real examples (from food coaching to client house visits) to show you how this works in practice — and why your pricing should reflect the transformation you deliver, not just your time.

If you’ve ever felt unsure about charging more, if you’re undercharging for what you actually do, or if you’re simply ready to step into premium positioning — this episode is for you.

Click play now — and let’s start charging what you’re worth, showcasing your value, and transforming more lives in the process.

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From Gym Owner to Thriving Online Coach: How Shannon Logan Transformed Her Business with the Right Strategy

If you’ve ever wondered how to confidently price your coaching services, attract the right clients, and structure an offer that practically sells itself—this episode is for you.

I sat down with Shannon Logan, a former gym owner who spent 10 years in the fitness industry before making the leap into online coaching. 

While she knew she had the expertise, she struggled with the biggest roadblocks most coaches face:

✔️ How to market and position her offer in the crowded online space

✔️ How to confidently charge what she’s worth without fear of rejection

✔️ How to turn her knowledge into structured, high-value packages that convert

Fast forward to today, and Shannon has gone 3 for 4 on high-ticket sales with packages starting at $10,000. 

And no, she didn’t have to become “salesy” or pushy to make it happen.

In this episode, we break down exactly what changed for Shannon, including:

🔹 The power of a pitch deck—how she went from uncertainty to making selling feel effortless

🔹 The 12-month content roadmap that made creating social media and podcast content a breeze

🔹 The pricing mindset shift that made her realise her offer was already worth more than she was charging

If you’re an online coach struggling to stand out and sell with confidence, Shannon’s story will show you exactly what’s possible when you have the right strategy in place.

👉 Hit play now and discover how she did it!

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Stop Overcomplicating Productivity: The Simple Review Process That Changes Everything

Ever feel like you’re spinning your wheels when it comes to productivity? 

Trying every new strategy, downloading every tool, and still feeling like you’re not making progress? 

You’re not alone. 

In this episode, I’m breaking down why most people are stuck in the trap of overcomplicating productivity—and how you can finally break free.

I’ll walk you through the simple, step-by-step review process that has helped me, my team, and my clients work smarter, not harder. 

The reality is, most people don’t need more tools or more hacks—they need a better way to reflect, refine, and optimise what they’re already doing.

Here’s what we dive into:

✅ Why 99% of people avoid reviewing their work (and why that’s killing their progress)

✅ The “Unfinished Bridges” problem—starting too many things and never completing them

✅ How to structure your calendar so you’re not just busy, but actually productive

✅ A game-changing way to manage tasks and focus on what truly moves the needle

✅ The secret behind the British Cycling Team’s Olympic success—and how you can apply it to your business

✅ Why most entrepreneurs waste hours every week searching for information—and how to fix it instantly

This episode is all about simplifying. 

You don’t need another strategy. 

You need a way to consistently get better at what you’re already doing. 

If you’re ready to finally take control of your productivity, hit play now!

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The 3-Day Productivity System That Transformed Our Coaching Business

Ever feel like your work-life balance is out of control? 

Like your business is taking over your life, and no matter how much you do, it never feels like enough?

I get it. 

Running a coaching business can feel like an endless to-do list, with everything merging into one chaotic mess. 

That’s exactly why Farah and I made a change—a big one.

In this episode, I’m breaking down the 3-day productivity system that has completely transformed how we run our business, show up for our clients, and still make time for our family (without the guilt!).

What You’ll Discover in This Episode:

✅ The 3-Day Productivity Formula we’ve implemented to work less, earn more, and enjoy our time off.

✅ How we structure our week to ensure we’re always focused on the right tasks at the right time.

✅ Why most coaches struggle with time management—and how to fix it with a simple shift.

✅ The secret to having completely guilt-free time off while your business still runs smoothly.

If you’re an online coach who’s tired of feeling overworked and overwhelmed, this episode is for you. 

I’m sharing exactly how we do it, how our clients are using this system, and how you can apply it to your business right now.

👉 Click play now and start taking back control of your time!

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In this episode, we dive deep into why low standards are silently sabotaging your coaching business—and why it's time to raise the bar. 

If you've ever undervalued your services by offering free sessions or charging far too little, then you're missing out on the transformative potential of your expertise. 

We explore how settling for less not only attracts clients who lack commitment but also leads to burnout, resentment, and a damaged reputation.

I share personal insights on how your belief system shapes the quality of clients you attract. 

When you invest in the right mental inputs and set high standards, you create a powerful energy that attracts dedicated, high-calibre clients willing to invest in real change. 

We also break down a practical filtering process based on core values, education, experience, and client capacity—ensuring you work with the right people who truly value your guidance.

If you're ready to transform your business, command the fees you deserve, and build a sustainable, thriving practice, then this episode is a must-listen. 

Click play now and join me in raising your standards for a more rewarding and successful coaching journey.

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Expert Monthly with Doug Noll: The Secret to De-Escalating Conflict in 90 Seconds

What if I told you that every argument, every heated exchange, and every difficult conversation could be neutralised in under 90 seconds? 

Sounds impossible, right?

That’s exactly what my guest, Doug Noll, has mastered. 

And in this episode, he’s pulling back the curtain on the science of emotional intelligence, conflict resolution, and truly understanding people.

Doug isn’t your typical expert. 

He spent 22 years as a trial lawyer, arguing high-stakes cases, before realising the legal system wasn’t solving real problems—it was just deciding winners and losers. 

That realisation led him to walk away from a multi-million-pound career to become a peacemaker.

Inside this episode, Doug reveals:

✔ The single biggest misconception about emotional intelligence (and why most leadership books get it wrong).

✔ How to calm an angry person in 90 seconds or less—the neuroscience-backed technique that works in business, relationships, and even sales.

✔ Why “win-win” is a lie, and what actually creates lasting resolutions in any negotiation.

✔ The exact skill that transformed prison inmates into peacemakers (and how you can use it to improve every interaction in your life).

✔ How to break free from the outdated belief that emotions make you weak—and instead, use them as your most powerful asset.

This episode will challenge everything you think you know about conflict, leadership, and human connection. 

If you want to communicate more effectively, handle objections like a pro, and become the person people truly listen to, you can’t afford to miss this.

🔊 Click play now and discover the power of real listening.

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Are You Measuring Success the Wrong Way? This One Mindset Shift Changes Everything

Ever feel like no matter how much you achieve, it’s never enough? 

You hit a milestone, but instead of feeling satisfied, you're already chasing the next goal. 

That’s thegap mindset—and it’s keeping you stuck in a cycle of frustration.

In this episode, I’m breaking down a game-changing concept fromThe Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy. 

This isn’t just another “positive thinking” book. 

It’s a blueprint for high achievers like you—coaches, entrepreneurs, and business owners—who want to feel fulfilledwhile growing their business, not just when they hit some arbitrary success marker.

Here’s what you’ll learn when you hit play:

✔️ Why most entrepreneurs measure successbackward—and how this mistake leads to burnout and imposter syndrome.

✔️ The simple shift that instantly makes you feel more accomplished, confident, and motivated.

✔️ How Olympic athletes, 7-figure business owners, and top performers use one powerfuldecision filter to eliminate distractions and stay focused.

✔️ The real reason some people never feel satisfied—no matter how much money they make (and how to avoid that trap).

I also share personal insights on how this concept is shaping my own decisions—including our move to Dubai—and why so many people unknowingly sabotage their own happiness.

If you’ve ever felt like you’re working hard but never quite “arriving,” this episode is for you. 

Hit play now and start measuring your successthe right way.

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Find Your Why: From Woo-Woo to a Vision That Actually Works

Let’s be real—just sitting around manifesting success all day isn’t going to get you anywhere. 

You’ve probably seen those ads: “I’m manifesting 10 calls today!” 

Then a few hours later… “I’m manifesting five calls!” 

And by the end of the day? “I just need ONE call!”

Sound familiar?

The truth is, finding your purpose isn’t just about dreaming—it’s about taking action. 

In this episode, I break down five proven frameworks that will help you turn that lofty vision into something you can actually achieve. 

No fluff, no endless affirmations—just real strategies to give you clarity and direction.

Here’s what we’ll cover:

🔥 Ikigai – The Japanese framework that helps you pinpoint what you love, what you’re great at, and how to get paid for it.

🔥 Vision Boards – More than just sticking pictures on a wall, this is about keeping your goals front and center every day.

🔥 Vision Traction Organizer (VTO) – The ultimate business tool to align your long-term vision with daily action.

🔥 Start with the End in Mind – Reverse-engineering your success so every step moves you closer to your ideal lifestyle

🔥 Highest Values – Because if your actions don’t align with what truly matters to you, you’ll always feel stuck.

If you’re tired of wishing for success and ready to start building it, this episode is for you.

👉 Hit play now and let’s get your vision working for you!

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