Check the link at the bottom of the description to join our FREE Group.

Most online coaches are told to “just post more” or “get more followers” — but what if that’s not actually the thing that leads to more clients or a healthier business?

In this episode, I dive deep into how to actually turn your content into buying conversations — and it’s not about chasing likes, comments, or follower counts.

I break down:

• Why vanity metrics are killing your business focus — and what to track instead
  

  
  

• How we moved from chasing Facebook group growth to attracting the right people, and the powerful shift that created
  

  
  

• The 3 types of calls to action that work (and when to use each one)
  

  
  

• Why you don’t need perfect posts, just relevant and real ones (sometimes written on the toilet or after a powerful coaching call!)
  

  
  

• How a polarising personal post sparked real engagement — and why it’s okay not to be liked by everyone
  

  
  

But more importantly, I walk through the 6 DM questions you must ask to qualify, connect, and convert — without sounding robotic or salesy. 

These questions help you identify real problems, build trust, and turn cold likes or comments into meaningful client conversations. 

We also touch on how not to sabotage your own sales by “coaching” in the DMs instead of inviting people to the next step.

This episode is real talk — no fluff, no hype. 

Just what’s working now to turn your value-packed content into a business that changes lives and pays you what you’re worth.

If you’ve ever wondered why your content isn’t converting — or you feel awkward in the DMs — you need to listen to this.

Click play and let’s turn that scroll into sales.

For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits. Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.

Check the link at the bottom of the description to join our FREE Group.

In this episode, I break down what most coaches miss when it comes to closing high-value sales: the balance between science and art in your sales conversations.

If you’ve ever said, “I just want to let the conversation flow,” this episode is for you—because I used to be that coach. 

I believed in authentic, flowing conversations, and while they felt good, they often left me with no sale, no follow-up, and no transformation for the client who came to me needing help.

What I’ve learned the hard way (and what I now teach) is that there are two key pieces to any effective sales conversation:

1. The Science – This is the structure, the step-by-step process. From pre-framing the call to asking the right questions that guide the conversation, this is what keeps your call from drifting into “friendly but unproductive” territory. It’s the reason some coaches book clients consistently and others spend hours giving away coaching for free.

2. The Art – This is where you come in. It’s your tone, your curiosity, your ability to ask the next right question based on what you’re really hearing. It’s not about being robotic—it’s about listening deeply, leaning into your personality, and delivering your unique energy within a proven framework.

Farah and I also talk about how even emotional buyers (think: Jeremy Clarkson and his tractor saga) still lean on logic before making a decision. 

And your job as a coach? 

Is to honour both.

This isn’t just about making a sale. 

It’s about giving someone the chance to say yes to real change. 

And when you skip the structure, you may be taking that opportunity away from them.

If you’re tired of feeling like sales are hit or miss, and you want a better way to be both real and results-driven—press play now.

Take control of your business conversations before they take control of you.

→ For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here:⁠⁠ https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠.

Check the link at the bottom of the description to join our FREE Group.

If you’re an online coach serious about turning your coaching business into a six-figure powerhouse, this episode is essential listening.

In this week’s episode, I break down four advanced strategies that have helped us (and our clients) not just grow—but scale coaching businesses confidently and sustainably.

We kick things off by diving into when to run ads—and just as importantly, when not to. 

I walk you through the critical pre-ad checklist: validating your offer organically, delivering real results, and having the mindset and budget to test and learn. 

We also unpack what most people miss: how Facebook Ads can expose the "leaky buckets" in your client journey.

From there, we cover hiring. 

Not the fluffy “just delegate” advice, but the hard-earned lessons from hiring the wrong people (and losing thousands doing it) to now using proven systems like the WGC filter (Willing, Gets It, Capacity) and clear SOPs to grow a reliable, values-aligned team.

Then, we talk systems—how we’ve built processes for marketing, client delivery, podcasting, and more. 

I show you how documenting, delegating, and automating actually frees you to be more creative and consistent, not less.

Lastly, we open up about investing over $100k into business mentors over the last decade. 

We share what to look for (and what to avoid) when hiring a coach—plus the signs that you’re ready to take that step and how to find the right fit for where you are now.

If you're ready to stop hustling and start building a high-margin, high-impact business that grows beyond you—this episode will show you the strategic thinking and real-world moves to make that happen.

Click play to listen now—and if you’re feeling fired up, join us inside our free Facebook Group, Healthy Pricing, Healthy Profits, where we go even deeper into each of these strategies, live every week.

→ For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here:⁠ https://www.facebook.com/groups/healthypricinghealthyprofits⁠.

Check the link at the bottom of the description to join our FREE Group.

If you're an online coach who has ever stared blankly at your phone thinking, “What on earth do I post today?”, you're not alone. 

This episode is a game-changer for coaches struggling with content creation—and it all starts with simplifying your process.

In this episode, Farah and I break down our full system for building content that not only speaks to your ideal client but also works for your business—day in, day out. 

We reveal the 12-Month Content Roadmap that we teach inside the Academy, which turns your signature coaching process into weekly content across platforms like Instagram, Facebook, LinkedIn, and YouTube—without the guesswork, burnout or creative block.

You'll learn:

• How to extract your unique coaching framework into 3–5 key steps that form the backbone of all your content
  

  
  

• How to break those steps down into weekly, bite-sized topics that speak to specific problems your audience is facing
  

  
  

• How we automate and delegate 90% of our content production using tools like Trello, ChatGPT, and a small team (without sacrificing authenticity)
  

  
  

• The difference between planned content (your structured, strategy-led output) and raw content (real-time thoughts, reflections, or stories that show your personality and values)
  

  
  

• Why AI is not cheating—but a massive accelerator when you’re the one providing the insights
  

  
  

Farah also shares how she captures powerful coaching moments and life reflections using her voice and ChatGPT to quickly turn them into long-form posts, even while chasing after Caleb! 

These "raw posts" are what bring real connection to your brand—and they build loyalty and resonance faster than any social media hack ever could.

By the end of this episode, you’ll have a crystal-clear view on how to:

1. Stop guessing what to post
   

   
   

2. Start speaking directly to your clients’ biggest problems
   

   
   

3. Use content as an asset, not a chore
   

   
   

If you’re tired of inconsistent, reactive content and want to build a brand that stands out, resonates, and gets results, hit play now.

→ For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here: https://www.facebook.com/groups/healthypricinghealthyprofits.

Join other Online Coaches on their journey as they launch, start & grow their online coaching businesses.

Check the link at the bottom of the description to join our FREE Group.

Let’s cut straight to it — if your coaching offer isn’t crystal clear, you’re not just confusing your audience… you’re losing clients, and yes, money is walking out the door.

In this episode, I break down 5 powerful shifts that every coach needs to make if they want their offer to land, resonate, and convert. 

This isn’t about sounding smart. 

It’s about making your message simple, specific and magnetic to the people you’re meant to serve.

Here’s a glimpse of what I cover:

1. Clarity Beats Creativity Most coaches overcomplicate their offers with clever names and flowery language that makes sense to them — but not to their audience. 

If your dream client can’t “get it” in 7 seconds or less, they won’t stick around. 

I show you how to strip it back so your message cuts through.

2. Solve the Problem They Know They Have You might know what they need, but they’re Googling what they want. 

I share real examples from our coaching business to help you reframe your offer so it speaks to their 2am pain points — not your assumptions.

3. Speak Their Language, Not Coaching Jargon Words like “alignment”, “activation” and “expansion” might sound profound — but your clients are saying things like “I’m stuck”, “I’m tired”, “I’m overwhelmed”. 

I talk about how to remove the fluff and make your offer relatable and real.

4. Show Your Framework — Build Their Confidence Your framework is not just your methodology. 

It’s your credibility. 

If your audience can’t see a clear path from struggle to solution, they won’t trust you. 

I explain how to lay out your steps in a way that makes people want to buy from you.

5. Your Price Should Reflect the Transformation — Not Your Doubt If you undercharge, you don’t just undersell — you send a confusing message. 

Pricing is positioning. 

I explain why a premium price signals premium results and how raising our prices completely shifted our business (and impact).

And look, I’ve been there. 

From £47 programmes to charging £2K+ confidently, Farah and I had to learn this the hard way — by losing sales, undercharging, and overgiving. 

But once we aligned our message, framework, and pricing with what our clients actually needed, everything changed.

So if you’re a coach who’s serious about turning your passion into a profitable business without sacrificing your mission — this episode is your wake-up call.

Click play now and let’s build an offer that sells, speaks, and serves — without you having to sound like a walking TED Talk.

👉 Click play to listen — then come join us in our FREE Facebook Group, Healthy Pricing Healthy Profits, where we host LIVE weekly lessons and challenges to help you build a coaching business that actually pays you well:⁠⁠⁠⁠ https://www.facebook.com/groups/healthypricinghealthyprofits

Check the link at the bottom of the description to join our FREE Group.

Most coaches don’t have a sales problem – they have a communication problem.

In this episode, I break down five of the most common messaging mistakes that cause potential clients to walk away – not because your coaching isn’t valuable, but because you’re not saying the right things at the right time, in the right way.

From the early days of selling my Deep Body Health programme and watching potential clients disappear (despite “everything being included”), to making big shifts in how I pitch, present, and persuade today — this is a no-fluff look at the real reasons people don’t buy.

Here’s a sneak peek of what I cover:

Talking in Features, Not Meaning – I share how I lost sales by listing what's inside the programme, rather than showing what it means for the client’s life (and how to shift that instantly).

Vague, Fluffy Language – Why saying “feel aligned and empowered” kills conversions, and what to say instead to cut through the noise and connect.

Being Too Polite to Sell – The difference between being passive, aggressive and assertive – and how to take control of the conversation without being pushy.

Coaching Before They're Ready to Buy – A huge mistake many coaches make: giving away the solution before your prospect understands the problem (and why that leaves them full, not thirsty).

Not Speaking Your Client’s Language – The power of sharing real, raw stories (like Farah’s gym moment in Dubai) and using everyday language that makes people say, “That’s me!”

Whether you’re struggling to convert discovery calls, write sales content that lands, or just want to understand why some offers fly and others flop — this episode gives you the clarity and practical shifts to turn it around.

Click play to learn the communication fixes that’ll help your next prospect say, “Yes — this is exactly what I need.”

👉 Click play to listen — then come join us in our FREE Facebook Group, Healthy Pricing Healthy Profits, where we host LIVE weekly lessons and challenges to help you build a coaching business that actually pays you well:⁠⁠⁠ https://www.facebook.com/groups/healthypricinghealthyprofits

Check the link at the bottom of the description to join our FREE Group.

Without a Clear Roadmap, Your Content Will Lack Direction, Impact — and Suck

Ever sat staring at a blank screen wondering what to post — or worse, wasting hours on a clunky content calendar you never stick to? 

Yeah, me too. 

In this episode, Farah and I unpack the exact moment we accidentally discovered a much better way to plan content — one that gives your coaching business clarity, consistency and serious credibility.

We break down how we turned our coaching frameworks into a 12-Month Content Roadmap — one that fuels our podcasts, email content, social media, promotions, and even curriculum inside our paid programmes. 

You’ll hear how we map our major teaching pillars into weekly topics, then break them down into sub-steps so you never run out of things to say.

Whether you're a gut health expert, divorce coach, or relationship mentor — this system gives you the structure to show up with value, every single week, without burning out or sounding repetitive. 

You’ll also hear how Farah uses this to run her group of over 5,000 menopausal women — with 52 pre-written transformation posts, multiple reels, quotes, lives, and podcasts, all mapped out months in advance.

If you're ready to stop winging your content and start showing up like the expert you actually are, hit play and let’s go deeper into this game-changing approach.

👉 Click play to listen — then come join us in our FREE Facebook Group, Healthy Pricing Healthy Profits, where we host LIVE weekly lessons and challenges to help you build a coaching business that actually pays you well:⁠⁠ https://www.facebook.com/groups/healthypricinghealthyprofits

Check the link at the bottom of the description to join our FREE Group.

In this episode, Farah and I open up about a very real challenge – the frustration caused by disorganisation, both in coaching programmes and in client onboarding. 

We kick things off by sharing some behind-the-scenes stories of our recent move to Dubai, our failed first attempt at recording a YouTube version of the podcast, and the surprising lessons we took from it about structure, planning, and client experience.

We dive deep into why a lack of structure – whether in your coaching calls, your programme content, or your onboarding experience – can immediately lead to buyer’s remorse and lost trust. 

Farah shares her own personal experience of a chaotic coaching call that left her confused, disengaged, and ultimately questioning the decision to invest.

We also break down how we’ve refined our own onboarding processes both in our health coaching business and in BOCO Academy, from building out structured five-day onboarding sequences to creating our proven four-phase Academy onboarding system. 

I explain why slowing down the first few weeks, focusing on creating a clear offer, framework, and content plan, is crucial if you want your clients to stay motivated, confident, and successful.

If you’re serious about delivering a high-quality coaching experience – and building a reputation that attracts even more clients – you cannot afford to miss this.

Click play now to hear real-world insights you can apply immediately to tighten up your client journey, boost retention, and become the coach your clients rave about.

👉 Click play to listen — then come join us in our FREE Facebook Group, Healthy Pricing Healthy Profits, where we host LIVE weekly lessons and challenges to help you build a coaching business that actually pays you well:⁠ https://www.facebook.com/groups/healthypricinghealthyprofits

Check the link at the bottom of the description to join our FREE Group.

Stop Confusing Your Clients With Your Vague Coaching Offer

If you’ve ever struggled to explain what you do — or if people nod politely but never buy — then this episode is for you.

In this first episode of The Business of Online Coaching podcast, Farah and I unpack one of the biggest problems holding coaches back: a vague offer. 

We break down why clarity isn’t just important — it’s everything. 

A confused mind doesn’t buy, and a vague coaching offer keeps your best-fit clients walking past your ‘shop window’ without a second glance.

We talk about the real reason coaches stay fluffy and generic with their messaging — and how to move past the fear of being specific. 

You’ll hear Farah’s personal story of niching down to menopause weight loss, how she overcame the “Am I really qualified for this?” spiral, and how that decision changed everything for her business.

You’ll also learn our practical “Three E’s” test to build unshakeable confidence in your niche — whether you’re just starting out or ready to raise your rates. 

We’ll even show you why it’s often better to sell the offer first, then build the programme — not the other way around.

This is a foundational episode for every online coach who wants to charge what they’re worth, showcase their value, and attract dream clients with ease.

If your coaching offer is still a little foggy, this episode will help you clear it up — once and for all.

👉 Click play to listen — then come join us in our FREE Facebook Group, Healthy Pricing Healthy Profits, where we host LIVE weekly lessons and challenges to help you build a coaching business that actually pays you well: https://www.facebook.com/groups/healthypricinghealthyprofits

Let’s get clear, get confident, and get paid.

Check the link at the bottom of the description to join our FREE Group.

Eliminate Misconceptions & Make Your Coaching The Clear Choice

Ever feel like you're saying all the right things online... …but still getting compared to every other coach out there?

In this episode, I break down exactly why that happens — and more importantly — how to fix it.

See, no matter what niche you're in, your ideal clients are walking around with a TON of misconceptions about your industry. 

Misconceptions like…

→ “To lose weight I have to live in the gym.”

→ “To fix my relationship I need 8 hours of therapy every week.”

→ “To succeed in property I need loads of my own money.”

Sound familiar?

Here’s the thing — when you don’t address these misconceptions directly, your marketing blends in with everyone else’s.

But when you do call them out and correct them confidently — you become the obvious choice.

In this episode, I’ll show you:

→ Why the fastest way to stand out is to repel the wrong people (so the right people lean all the way in)

→ How to identify the biggest misconceptions in your space (and turn them into your best content)

→ Why your coaching method needs a clear framework that people can actually see and feel

→ How to confidently own your approach — even if it’s totally different to what everyone else teaches

→ And why polarising your audience is one of the best marketing moves you’ll ever make

Look, the coaches who win long-term are the ones who stop trying to please everyone.

Instead, they draw a line in the sand and say:“This is what I do. This is how I do it. If you’re in — great. If not — no problem.”

That’s how you build trust.

That’s how you attract clients who love your way of doing things.

And that’s exactly what this episode will help you do.

Ready to finally become the coach people choose without hesitation?

Click play and let’s get into it.

For more in-depth personalised LIVE lessons join our FREE Community, Healthy Pricing Healthy Profits Community here:⁠⁠ https://www.facebook.com/groups/healthypricinghealthyprofits⁠⁠.