Raj Shamani's Figuring Out

The Business of Phones: Ind Vs China, Cost, Profit & Strategy | Ai+ Smartphone | FO374 Raj Shamani


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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views.



We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.



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(00:00) - Intro

(02:36) - China's Digital Revolution

(07:52) - Cultural Differences: India vs China

(12:27) - Why Indian Smartphone Brands Failed

(17:34) - Chinese Smartphone Strategy for India

(20:21) - Opportunities for Indian Entrepreneurs

(27:24) - How I Established Realme

(38:06) - Why I Left Realme

(40:39) - Cracking the Indian Consumer Mindset

(47:06) - Our Data Is Not Safe

(56:13) - AI + ₹5000 Smartphones

(01:04:04) - Choosing the Brand Name

(01:07:15) - How a Phone Is Made

(01:13:54) - How Phone Pricing Is Set

(01:19:48) - Consumer Demand

(01:25:14) - How Big Companies Kill New Brands

(01:30:49) - BTS

(01:31:14) - Outro



In today’s episode, we have Madhav Sheth, CEO of Ai+ Smartphone. He shares how China became a global leader in mobile manufacturing, what India can learn from it, and why the next big leap in smartphones might come from homegrown tech. With firsthand experience building Realme into a ₹20,000 crore brand, Madhav breaks down how brands scale, where India stands, and what holds it back.In the final segment, he talks about customer psychology, the real cost of status-driven purchases, and how big players use digital tactics to outcompete smaller ones. He also talks about the future opportunities in India’s tech space, and what it takes to launch a sub-₹5,000 smartphone without cutting corners.

Subscribe for more such conversations!

Also talking about Ai+ Smartphone products:

Nova 5G — the smarter 5G experience.


Nova is built on the privacy-first Nxt Quantum OS, pairing smooth performance with a 50MP dual camera designed for everyday brilliance.


From no data loopholes to clean, distraction-free UI, Nova gives users exactly what they need — and nothing they don’t.

Pulse — Smart at its core.


This Ai+ Smartphone combines affordability with precision, featuring a 50MP dual camera, bold design, powered by Nxt Quantum OS.

Built for clarity, control, and confidence, Pulse makes high performance accessible without compromise.


Follow Madhav Seth On:

Instagram: https://www.instagram.com/madhav.sheth

LinkedIn: https://www.linkedin.com/in/madhavsheth/

X: https://x.com/MadhavSheth1

Follow Ai+ Smartphone On:Instagram: https://www.instagram.com/ai_plus_official/

X: https://www.x.com/aiplus_official

YT: https://www.youtube.com/@AiPlus_Official



About Raj Shamani


Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.



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LinkedIn - Raj Shamani: ⁠⁠https://www.linkedin.com/in/rajshamani/⁠⁠



Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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