Online sales down, resellers? It's time to try some new marketing tactics. Today’s Just the Tip is about Audience building, specifically using an email list to market your eBay or online store. Jess discusses how email marketing works for Storage Warrior, how their email marketing system is structured, and what services they use to grow and nurture repeat buyers via an email list.

And, while it's true that many sellers don't want to use email marketing because they don't like receiving promotions by email, it is still an incredibly effective marketing method as long as you only email the people who want to be on your list. If they unsubscribe, that's okay too!

In this week’s episode we’re talking all about how to say no to unreasonable requests. We’ll look at some of the psychology behind why we have trouble saying no and Jess will offer some suggestions on how you can practice saying no when you need to. Also, why learning to say no will make you more money!

In Episode 2, our first “Just the Tip” episode, I’ll share tips for how I revise older listings to improve conversion and sales. I have 5 things for you to look at: the title, the pictures, the description, the language, and other item specifics. Try these 5 revisions to your listings and increase your sales!

Here are the 5 things to review when revising listings:

1. The title

2. The pictures

3. The description

4. The language

5. Item specifics and other fields

Go review 5 of your stale listings and tell me what you changed! Add your comments in YT, email me or hit me up on Instagram. Links are okay!

It's the very first episode! To help listeners get to know me, I'll be doing some storytelling about how we got started with reselling, some of the interesting things that have happened along our journey. I have some big goals for the business and the podcast to share with you as well.

Also: is it a good idea to start a podcast about reselling $1 million when a recession is potentially looming? Let's look at how buyer behavior has changed in previous recessions and use that to help forecast what might happen next.

HBR Article on How to Market in a Downturn: https://hbr.org/2009/04/how-to-market-in-a-downturn-2

In Episode 0, you'll meet your host Jessica, find out what this podcast is all about and why it exists, and get the chance to share your ideas for upcoming episodes! Get the lowdown on episode length, frequency and style, learn a bit about Jessica and her business Storage Warrior, and start thinking about what YOU want to learn about reselling that Jess & her guests can teach you.