In this episode of the Business Transformation Podcast, host Heath Gascoigne—Founder & CEO of HOBA Tech, creator of the HOBA® framework, and author of The Business Transformation Playbook—sits down with Jarrett Bunnin, a U.S. government transformation leader working at the intersection of digital innovation, policy, and ethical AI.

What we cover

• The difference between real transformation and "tech theatre," and why over-complication kills outcomes.

• How to escape pilot purgatory and build systems that actually scale in government.

• Governance, adoption, and the critical role of middle management in change that sticks.

• Using a framework of frameworks—choosing only what accelerates value for your context.

• Where agentic AI helps (and where human judgment still matters).

Quotable

• "The biggest risk in government transformation isn't AI — it's inaction. Pilot purgatory is the new bureaucracy." — Heath

• "You can't regulate trust, but you can design for it." — Jarrett

Listen on: Apple Podcasts, Spotify, YouTube & more. Host: Heath Gascoigne | HOBA Tech® Guest: Jarrett Bunnin

Call to action (free resource) Before you roll out your next AI initiative, benchmark where you are. Grab our free AI Transformation Readiness Scorecard on the HOBA Tech website (www.hoba.tech)—get your score, gaps, and an action plan in minutes. It's a perfect companion to this episode and will drop you into our resource funnel for ongoing tips, templates, and live Q&A invites.

#BusinessTransformation #AIinGovernment #EthicalAI #GovTech #GovernmentInnovation #ChangeThatSticks #HOBATech #Podcast 🎙️🤖⚖️📈

🚨 Culture eats strategy for breakfast — but who's feeding culture in your organisation?

In this episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Larry Mendelberg—boardroom strategist, C-suite whisperer, and transformation consultant with 30+ years experience helping leadership teams drive sustainable change.

This episode is for anyone who's ever faced executive resistance, change fatigue, or stakeholder inertia while trying to transform an organisation that says the right things—but does the wrong ones.

Larry breaks down the psychology of leadership teams, the trap of top-down transformation, and the frameworks he uses to unblock decisions, align values, and create traction at the very top.

🔍 What You'll Learn in This Episode:

⏱️ Chapters & Timestamps:

00:00 – Intro: Meet Larry Mendelberg 02:46 – Why strategy fails when culture is misaligned 06:20 – Executive misalignment: What it is and how to fix it 10:45 – "That's not my job" – Breaking down silo mentality 14:30 – How to identify the real root cause of resistance 20:22 – Strategic facilitation at the board level 25:40 – Trust, transparency, and how to rebuild them fast 31:10 – Redesigning incentives to support transformation 35:05 – The difference between agreement vs. alignment 42:30 – What most orgs get wrong about the transformation journey 46:10 – Larry's closing advice to leaders driving change

🧠 Big Ideas from This Episode:

Culture doesn't start at the middle—it starts at the top

Most resistance is misdiagnosed (and mishandled)

Executive teams think they're aligned, but their behaviours tell another story

You can't "project manage" your way out of a leadership vacuum

Facilitation isn't fluff—it's strategy execution

🎧 Want more from Larry Mendelberg? 🔗 Website: https://www.larrymendelberg.com

📘 Book: [Insert book name if applicable] 🔗 LinkedIn: https://www.linkedin.com/in/larrymendelberg

📌 Also Mentioned: 🎯 HOBA® Business Transformation Framework → https://hoba.tech/what-is-hoba/hoba-and-agile/ 📈 Take the AI Readiness Scorecard → https://hoba.tech/scorecards/ai-transformation-readiness/ 🎓 Upcoming Webinar: AI for Business Transformation Professionals → https://hoba.tech/webinars/ai-for-transformation-professionals-webinar-apply-ai-with-hoba-framework/

🔥 Like this episode? 👍 Like 💬 Comment your thoughts 🔔 Subscribe to never miss an episode

#BusinessTransformation #LarryMendelberg #OrganizationalCulture #CulturalAlignment #ChangeLeadership #CLevelTransformation #TransformationStrategy #LeadershipDevelopment #ExecutiveFacilitation #HOBATech #AITransformation 🚀🎙️💼

🔎 In this episode of The Business Transformation Podcast, we go deep into the realities of transforming businesses in Mexico and Latin America with the team from Innorendering, HOBA Tech's certified partner in the region.

🎯 What you'll learn:

• Why most "digital transformations" fail without a strategic business architecture
• How to adapt your transformation to Mexican cultural and regulatory contexts
• Real success stories from logistics and fintech companies
• How global trade tensions are accelerating transformation opportunities in Mexico
• The future of AI, nearshoring, and ESG through a Latin American lens

👥 Featuring: Ruben Bravo | Marco Virueta | Jorge Uriega | Alicia Rodríguez

📌 Chapters:

0:00 – Intro: Why Mexico is at an inflection point 2:34 – What is Innorendering? 5:12 – Transformation beyond technology: What's missing 8:47 – Case study: Logistics company redesign 12:30 – HOBA Tech in Latin America 15:55 – Cultural & regulatory realities in Mexico 20:00 – The government's nearshoring response 24:12 – AI & automation: Use it wisely 27:30 – Final message to business leaders 30:10 – Be architects, not firefighters

🎧 Available on Spotify, Apple, and wherever you listen to podcasts.💬 Comment below with your thoughts or transformation questions!📥 Download our AI Readiness Scorecard: hoba.tech/scorecards

#BusinessTransformation #Mexico #HOBAtech #DigitalStrategy #Nearshoring #AI #ArchitectureNotIT #Innorendering #LatinAmericaTransformation #Podcast 🎙️

✨ Ready to stop your transformation from becoming another statistic? In this lively episode, host Heath Gascoigne sits down with global Lean thinker and Shingo Award-winning author Mark Graban for a no-BS conversation about why most business transformations flop—and what you can do differently! 💥

Mark shares over 20 years of insights from the trenches of Lean, healthcare, and operational excellence across the US, UK, and beyond. Together, we unpack:

• The real reasons 70% of transformations fail (hint: it's not just tech!) 💡
• Why swapping systems ≠ transformation 🖥️➡️🖥️
• How "psychological safety" is the #1 lever for real change 🧠🛡️
• The danger of "change management theater" 🎭
• Why leaders must move from "doing" to "facilitating" 🙌
• How to actually create buy-in (not just "make people feel involved") 🤝
• The step most sponsors want to skip (and why it dooms projects) ⏩💥
• Mark's personal lessons: what he wishes he knew 20 years ago 📚

Whether you're leading digital, cultural, or operational change—or you want to avoid the classic traps—this episode is packed with real-world lessons, frameworks, and actionable takeaways.

Take our brand new, FREE AI Transformation Readiness Scorecard and get your custom report in minutes: 👉 https://hoba.tech/scorecards/ai-transformation-readiness/ 🚦

(Click to jump!)

• 00:00 – Welcome & Guest Intro 👋
• 03:16 – Why "Transformation" Fails: The Truth Behind the Stats 📉
• 09:00 – Tech Upgrades vs. Real Change 🖥️🔄
• 12:28 – Psychological Safety: The Missing Link 🧠🛡️
• 17:29 – Silos, Culture & Breaking Down Barriers 🧱
• 22:09 – The Consultant's Real Role: Frameworks, Not Formulas 🛠️
• 26:07 – Why Jumping to Solutions Kills Projects 🏃‍♂️💥
• 32:25 – When Sponsors Want to Skip Steps ⏩😬
• 39:22 – Buy-In vs. Change Theater 🎭
• 45:15 – Champions, Ownership & Real Participation 🏆
• 50:49 – Vision, Assumptions & Lessons Learned 🕵️‍♂️
• 58:27 – What Mark Would Do Differently: Top 2 Lessons 🔑
• 1:02:19 – Modeling, Encouraging & Rewarding the Right Behaviors 🌱
• 1:04:36 – Wrap Up, Resources & Your AI Readiness Scorecard! 🏁

🎧 Spotify | Apple Podcasts | YouTube (Add links when published)

• Most change fails at the people layer—not the tech, not the process 👥
• Psychological safety is the secret sauce for innovation & transformation 🧠✨
• Don't "hit people with the book"—co-create solutions & build real engagement 📘🤝
• Why "change champions" and cross-functional teams are your best asset 🏆
• Mark's must-read: The Four Stages of Psychological Safety by Timothy R. Clark 📖

🚦 Find out if your org is ready for AI transformation in 5 minutes: https://hoba.tech/scorecards/ai-transformation-readiness/ Get your custom AI readiness report—FREE.

🌐 MarkGraban.com 🔗 LinkedIn 🎙️ Lean Blog Interviews Podcast 📚 Books: Lean Hospitals, The Mistakes That Make Us, Healthcare Kaizen, Practicing Lean

#BusinessTransformation #LeanThinking #PsychologicalSafety #OrganizationalChange #ChangeLeadership #DigitalTransformation #ContinuousImprovement #ChangeManagement #HealthcareTransformation #AIReadiness #TransformationPodcast #HobaTech

Subscribe, leave a review, and share with your team! And don't forget your free AI Readiness Scorecard: https://hoba.tech/scorecards/ai-transformation-readiness/ 🚦

🎙️ Business Transformation Podcast – Episode #43 People Science Over Process: The No-Nonsense Truth About Change Management with Ron Leeman

🔔 Don't forget to Like, Subscribe, and Hit the Bell so you never miss an episode!

👇 LISTEN TO THIS if you're in change, transformation, or leadership! 👇

In this no-BS, high-value episode, Heath Gascoigne sits down with Ron Leeman — the legendary change manager with 40+ years of global experience — to unpack the myths, truths, and overlooked realities of driving transformation that sticks.

From the fallacy of the "70% failure rate" to why "people science" is the future of change, this conversation is jam-packed with war stories, practical wisdom, and takeaways every transformation leader needs to hear.

🧠 What You'll Learn in This Episode: 00:00 - Intro: Who is Ron Leeman? 03:00 - Surviving Ponzi schemes, transformation war stories, and global experience 10:00 - Why industry-specific experience in change is overrated 18:00 - The rise of AI in change management – and the risks of blind adoption 23:00 - People Science vs. People Side: The evolution of change thinking 31:00 - Sponsors, vision, and why your business case is NOT a one-off document 42:00 - Measuring success: Ron's take on balanced business scorecards 50:00 - Transformation vs. Change – are we just relabeling? 58:00 - Final advice: What Ron would do differently (so you don't have to)

💡 Whether you're a consultant, change lead, C-suite exec, or just getting started, this is your shortcut to decades of lived experience.

📣 About Ron Leeman: Ron is an award-winning global change expert, speaker, trainer, and founder of The Highway of Change. Based in Thailand, he's delivered change programs across Europe, Asia, and the US in over 25 industries — from government and pharmaceuticals to construction and banking.

🌐 Connect with Ron: 🔗 LinkedIn: https://www.linkedin.com/in/ronleeman/ 📚 Website: https://www.thehighwayofchange.com

🎧 Listen to the full podcast on: Apple Podcasts | Spotify | Google Podcasts | Amazon Music

🔥 Let's connect! 🔗 Follow HOBA TECH: https://www.linkedin.com/company/hoba-tech 🌍 Visit: https://www.hoba.tech 📩 Join the waitlist for our AI for Business Transformation Consultants course: https://www.hoba.tech/ai-for-consultants

#ChangeManagement #BusinessTransformation #PeopleScience #RonLeeman #HOBATech #DigitalTransformation #TransformationLeadership #OrganizationalChange #AIinChange #ChangeLeadership #TransformationPodcast #ChangeConsulting #LeadershipTips #CulturalChange #FutureOfWork #ConsultingInsights

What happens when leadership stops following the rules—and starts rewriting them?

In this bold and insightful episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Brian Gorman — a transformation veteran with over 50 years of experience and the self-described Maverick Coach.

Together, they explore what it really means to lead transformation in today's world. Forget top-down command and control. Brian champions a people-first, emotionally intelligent, story-driven approach rooted in neuroscience, culture, and connection.

🎧 In this episode, you'll learn:

• Why emotional intelligence is now mission-critical for effective leadership

• What Maverick leaders do differently—and why they're thriving in disruption

• How to replace outdated hierarchies with network-based organizations

• The role of storytelling and "a story from the future" in driving commitment

• Why culture lives in muscle memory (and how to change it with coaching)

• How the Hero's Journey helps leaders and organizations navigate transformation

• The lessons from Brian's 50-year journey through Fortune 500 transformations and personal coaching alike

🔥 Whether you're a transformation consultant, team leader, C-suite executive, or simply someone who wants to lead with courage—this is the episode for you.

🎙️ About Our Guest: Brian Gorman is a transformational coach, speaker, and author with over five decades of leadership experience. Known as "The Maverick Coach," Brian helps bold leaders redefine what's possible in organizational change. He's the founder of TransformingLives.coach and the author of The Hero and the Sherpa, his take on the Hero's Journey for leaders.

🌐 More from HOBA TECH: 👉 www.hoba.tech/podcast 📘 Download our 6x international bestseller The Business Transformation Playbook 🎓 Become a certified HOBA® Business Transformation Architect 📩 Join our email list for more episodes, tools & frameworks

📌 Connect with Brian Gorman: 🔗 LinkedIn: https://www.linkedin.com/in/briangorman07030 🌍 Website: https://www.transforminglives.coach

🎧 Available on: Apple Podcasts | Spotify | Google Podcasts | Amazon Music | Stitcher | iHeartRadio | and everywhere you get your podcasts.

What happens when analog wisdom meets the chaos of digital transformation?

In this deep-dive conversation, Heath Gascoigne sits down with business cartographer and author Jim Landgraf to explore how organizations can cut through the noise and build lasting transformation — by slowing down, aligning their architecture to value, and learning to listen.

🔥 Topics covered:

• Why business architecture isn't just another framework — it's a practice
• The difference between "noise" and "signal" in transformation
• The liminal layer: creating space for constructive tension
• The illusion of efficiency and the myths of automation
• The role of fractional business architects
• How to use maturity models the right way
• Why your operating model may be your biggest barrier to omnichannel success

Jim shares insights from his new book, "Slow is Fast: Analog Wisdom in a Digital Storm", and why transformation success comes from getting the basics right, not overengineering with frameworks or tech.

💡 "We're the caretakers of the guest house — the place where business and strategy finally meet on neutral ground."

📘 Get Jim's book: https://www.amazon.co.uk/Slow-Fast-Analog-Wisdom-Digital-ebook/dp/B0F4BBV2DY

🎧 Listen, like, and subscribe for more transformation insights.

#BusinessArchitecture #DigitalTransformation #ChangeManagement #HOBAtech #TransformationPodcast

In this episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Kameel Gaines, Founder & CEO of Rig on Wheels, to break down the real challenges and opportunities shaping the future of trucking—no fluff, just straight value.

With over 15 years in trucking and logistics recruitment, Kameel brings 🔥 insight into: ✅ How trucking is evolving—with better margins and smarter regulation ✅ The overlooked secret to driver retention: culture & fit ✅ Why diversity in the boardroom matters more than ever ✅ The tech gap in trucking vs. logistics—and how to close it ✅ Kameel's powerful 4-step recruitment process ✅ What she'd do differently if she had to start all over again

We also get a preview of her upcoming talk at Manifest 2025 in Las Vegas, where she'll share her vision for a more innovative, inclusive, and future-proof industry.

🛠️ Whether you're in logistics, HR, leadership or business transformation, this episode is a masterclass in recruiting, retaining, and rethinking the future of trucking.

🎧 Listen now and learn why trucking is not just part of the supply chain—it is the supply chain.

#Trucking #Logistics #SupplyChain #Recruitment #Diversity #Automation #BusinessTransformation #Podcast #CX #Retention

In Episode 39 of The Business Transformation Podcast, Heath Gascoigne sits down with Mateus Quelhas—renowned professor, transformation expert, and innovation strategist—who has helped over 150+ companies across 6–7 countries succeed in their transformation journeys.

🔥 In this powerful episode, Mateus breaks down: ✅ What real business transformation is (and isn't) ✅ The 6 key types of transformation every leader must understand ✅ Why middle management is the real blocker—not the C-suite or front lines ✅ The danger of chasing silver bullets in transformation ✅ His flexible 4-step approach to driving sustainable change ✅ How culture, geography, and headquarters can make or break success

💥 Whether you're a transformation leader, change agent, or consultant—this is a must-watch masterclass in what it really takes to succeed.

🔔 Don't forget to LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS for more expert conversations from The Business Transformation Podcast.

📢 Watch now and transform how you lead change.

👇 Comment below with your biggest takeaway or question for Mateus!

#BusinessTransformation #DigitalTransformation #ChangeManagement #AgileLeadership #OrganizationalChange #TransformationStrategy #Leadership #Podcast #HeathGascoigne #MateusQuelhas #Innovation #HOBAtech #BusinessGrowth #CulturalChange

🎙️ Business Transformation Podcast: Mastering Customer Experience with Jason McLaurin 🎙️

In this powerful and insightful episode, host Heath Gascoigne sits down with customer experience legend Jason McLaurin, who brings over 30 years of CX expertise, including 25 years as VP of Customer Experience at Cisco. 🌍 Together, they uncover what makes for exceptional customer experience and how to make it a true competitive advantage. 💡

🔥 What You'll Learn in This Episode: ✅ Why customer experience is the foundation of business success ✅ The cause-and-effect relationship between leading and lagging indicators ✅ 3 often-overlooked CX pillars that most businesses miss: Culture, Tools, and Customer Focus 🎯 ✅ How execution, not just strategy, can set you apart from competitors 🏁 ✅ The secret to balancing speed without sacrificing quality (avoiding technical debt) ⚡ ✅ Jason's 6-step formula for creating internal CX excellence

💡 Jason's 3 Key Takeaways from His CX Journey: With 30+ years of experience under his belt, Jason reflects on what he would do differently if he could go back and shares lessons that leaders in business transformation can't afford to miss. 🚀

This episode is packed with actionable strategies for CX professionals, C-suite leaders, business architects, and anyone in business transformation. Whether you're planning a transformation or in the middle of one, Jason's insights will help you turn customer experience into a competitive weapon. 🔥

🎧 Listen, Subscribe & Share: 🌐 Website: https://hoba.tech/ 🎙 Spotify: https://spoti.fi/3aCMjAA 🍏 Apple Podcasts: https://apple.co/3aLaPzB

Don't miss this engaging conversation with one of the most seasoned and respected names in customer experience. 💬 Let us know your biggest CX takeaway in the comments!

#CustomerExperience #BusinessTransformation #CXLeadership #ExecutionMatters #DigitalTransformation #Leadership #HOBA #CustomerSuccess