When it comes to leveraging your website to help you be found and chosen online, you have to think of the steps a potential customer takes to get there. In this episode, Martin and Bekah go beyond SEO and talk about the three-step process that consumers use to find and contact a local service business online. You won't want to miss this!

Did you know that there were 2,244 cyberattacks per day in 2020? You might be thinking to yourself, "Avoid a cyber attack in my shop? Yeah, right." That's exactly what cybercriminals want you to think.

In this episode, Martin and Bekah talk about four warning signs you need to watch out for in your auto repair shop to protect your business from a cyber attack. Listen today!

It’s no secret that recruiting technicians is the biggest challenge that most auto repair shops face these days.  We recently had the privilege to interview Jay Goninen, founder of Find A Wrench, on the podcast to talk about all things recruiting, hiring, and employing technicians.

A few questions that we covered in depth are:

Jay provided so much great advice to repair shop owners and managers – you do not want to miss this!

Learn More Here: https://findawrench.com/

Find A Wrench Job Board - https://jobs.findawrench.com/

WrenchWay - https://wrenchway.com/

Are you familiar with the term, 'director of first impressions'? In this episode, Martin and Bekah provide examples of what it means to be a director of first impressions in your auto repair shop and why it's so important to have one. 

Data. As a business owner, it can be your best friend.  Or it can drown you in numbers that may or may not help you make good business decisions.  Today we have an expert with us to talk about the key data points and KPIs that you should be tracking as a shop owner – Sunil Patel- one of the co-founders of Tekmetric.

For years auto repair shop owners have told us that their biggest challenge is recruiting technicians. It hasn’t gotten any easier during the pandemic, and the competition is brutal. In this episode of The Busy Bays Podcast, we are really excited because we have a special guest who has had some success in her recruitment and hiring process! You will not want to miss the countless opportunities to grab hold of in your own recruiting and hiring process that we hear today!

In this episode, Martin and Bekah cover how the pandemic has changed consumer shopping behavior. In general, much more of consumer shopping is taking place online. People are looking for specific things and searching specifically for them. Listen today to find out how this is affecting auto repair shops.

Measuring success for your Google My Business and Facebook profiles isn't always straightforward. There is specific information you need to be sure your auto repair shop has. In this episode, Martin and Bekah walk through what it means to measure success within your GMB and Facebook profiles! 

Today we’re chatting about the importance of local community involvement, especially in the time we are all in now. We’ve always recommended being involved in your town, but if your shop is in a place that can give back in any way… it’s more important now than ever to give back. 

There are 3 major ways your auto repair shop can get involved in your community and we share them with you! You won't want to miss out on some great ideas and opportunities. 

What is the Local Pack and why does it matter for auto repair shops? 

When it comes to your web presence and search engine results pages (SERPs), it can be easy to confuse the many different elements. You may even be suspicious that Google does it on purpose so that normal people can’t figure them out. Today we are going to focus on one of those elements – the Local Pack – and why it’s so important to auto repair shops.