When it comes to buying goods and services, people tend to trust their own experiences more than anything else. Which brings us to what we’re chatting about today -- How can your shop become one of the best that is trusted and recommended?

There are a few key components your shop should include on your website to ensure trust and credibility. Take a listen today!

We’ve been hearing across the board that social media is a hot topic among shop owners, especially now.

We wanted to go beyond the base level foundation of needing a Facebook. We shared the importance of what it means to post "80/20", why to avoid sharing links, and what kind of posts are best for your customers news feeds. 

Social media is very much alive and active, if you’re looking for some guidance, we would love to help! 

Your state may be closed or open. Some of your stay-at-home restrictions may be being lifted or adjusted week by week. Most people aren’t sure what the coming weeks look like. So - today we want to focus on why building out your marketing strategy is something you can and should be doing during these times.

Your hosts, Martin and Bekah, jump into why having a market strategy in your shop is so relevant to what is happening in the world today. 

We understand that many auto repair shops are being affected differently by the Coronavirus. Martin and Bekah share helpful ways to communicate to your customers and employees during a time of uncertainty.

Today we’re talking about what we like to call the Big Kahuna – SEO. As business owners, we're sure you've heard the term SEO and you may have some questions - like what on earth does it even mean? We took the time to start at the beginning of what Search Engine Optimization actually means and how it can help your auto repair shop. You won't want to miss this

We surveyed 160 general automotive independent Repair Shop owners from all over the U.S. to find out how they are marketing their shop. We asked them about their most effective marketing and recruiting techniques and we got the results back!

We're looking forward to sharing the results with you. Martin and Bekah walk through the survey responses and talk a bit about what they mean.

The New Year always brings time of reflection, change, and a lot of room for opportunities. Personal goals, business goals, new adventures, eating habit... the list could go on. But we want to talk about your shop, your customers, and your employees. Ask yourself: what is the one thing I want to accomplish this year?

How do you get there as a team? We want to help you get your team talking about what you want to accomplish in 2020.

In the spirit of Christmas, Martin and Bekah wanted to talk about how you can be the holiday hero at your shop and even in your community. The holidays are a great time of year to to bring a little extra joy into your customers' and employees' lives by being their holiday hero.

In this episode of the Busy Bays Podcast, we are focusing on employee retention. As important as recruiting new employees is, keeping the people you love working with because they do good work is just as important. Join our hosts, Martin and Bekah in their conversation about how you as a shop owner can do your best to keep around the employees you love.

We take a deep dive into 8 key factors to hire the technicians you want and need to get the job done. Martin has explored this topic and has had the privilege of being able to present to auto industry related groups on his 8 key findings.