Tim Silvey interviews Simon Pavitt in one of our favourite episodes to date, who shares his extensive experience in Formula One, particularly in sponsorship and digital branding. Simon discusses the evolution of sponsorship in F1, the impact of dynamic branding, and his new book 'Capstones', which explores what former F1 professionals do after their careers in fascinating detail. He emphasizes the importance of passion projects and the lessons learned from notable figures like Jackie Stewart. The conversation also touches on Simon's future aspirations and the significance of finding joy and meaning in one's career.

Find out more about today's guest: https://capstones.co/who

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