The Captain Coder Podcast

I did it! I took my week remote and the time away from my standard day to day.

I feel like my week disconnected from my norm was 100% effective.

But did I actually hit the goals of everything I planned?

Listen in to see how I improved my boundaries, created better habits, and got my business groove back.

Tell me - do you actually treat your business the way you should?

Focusing on your business's growth and health should be your number one priority, but when you're a service provider, you're often getting caught up in your clients' businesses instead.

These last few weeks especially have been a doozy for me. I have goals and visions that I want to enact in my business, but I don't take the time.

So this week, I'm doing something slightly drastic and I'm sharing what it is with you.

Where are your warmest leads coming from?

They’re coming from Google!

When someone is searching for your services through Google, they’re actively looking for a solution to their problems. They want to find someone just like you.

Is your website optimized to be included in those search results?

In today’s episode, get my 5 best tips to improve your ranking on Google.

Mentioned Resources:
WPEngine
Yoast SEO

By not making your online content accessible, you're excluding 25% of the population in the U.S. alone.⁠
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Today's episode of The Captain Coder podcast is incredibly special to me. I have one of my best friends from college on to talk about her journey with the disability community and how she's learned how important it is to make the Internet accessible. ⁠
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Fair warning - this is a longer episode. But I promise you, if you tune in, you're going to be moved, you may tear up a little, and you're definitely going to learn exactly what you're doing that can be excluding an entire community and why it matters that we don't do that anymore.⁠

Can you be a business owner and be an introvert?

When you think of famous entrepreneurs, you might think they’re all extroverts. They have no problems talking to people, going out and selling their products and services, and getting to know more people who can push their business forward.

But I promise you, you don’t have to be an extrovert to succeed in business.

In fact, some hugely successful entrepreneurs are self-declared introverts - Bill Gates, Elon Musk, even digital marketing experts like Amy Porterfield.

It is totally possible to be a successful entrepreneur and rewrite the rules for what you think it’ll take to be successful.

In today’s episode, we’ll cover a few ways you can compete with your extroverted counterparts without wearing yourself out.

When you first started your service business, you were mostly worried about getting clients and keeping your costs low. Right?

One of the great things about starting a done-for-you service business is that you can start your own business with little to no overhead.

Keeping costs low and business simple often means a lot of business owners start with creating social media accounts and don’t prioritize getting a website.

Why is that a problem?

In today’s episode, I’m going to show you why this is the number one mistake I see service providers make in the first couple of years of their business.

Has your business stagnated? Do you feel like you’ve gotten to a certain point where you just don’t know how to grow your business?

You probably have great ideas for your business, but without the right systems in place, they remain just ideas.

If you want to start scaling your business without the overwhelm, let me introduce you to my own secret weapon - Erin Taylor of Lunimae Strategies.

In this episode of the podcast, Erin and I got deep into systems and how they help your business grow.

Throughout the episode we discuss:

• 03:37 - Why you need processes in your business
• 06:05 - What happens when you don’t have the right processes
• 06:50 - Systems help your employees/contractors
• 13:09 - Creating processes to support your boundaries and decrease overwhelm
• 20:50 - Getting immediate relief in your business

One in four adults in the US have some sort of disability and control $500 billion in disposable income.

Does your online content reach them - at all?

Chances are, there are some tweaks you need to make to the content you’re creating on social media and within your website to be inclusive to everyone.

Ensuring your digital content is inclusive is also called digital accessibility.

In today’s episode, I’m going to teach you exactly what digital accessibility is, why it matters to you and your business, and a few simple tweaks you can make to start being more inclusive.

Mentioned Resources:

• Register for Accessibility Summer Camp
• WAVE from WebAim
• WebAim Contrast Checker
• Rev Transcriptions
• Captain Coder Accessibility Audits

Your ideal customer lives on Google. In fact, that’s where they’re at when they’re the most ready to buy. The most ready to sign up for a discovery call or even a service directly.

How do you capture the attention of your dream customers when they’re on Google searching for someone to help them? You know you’d be the perfect fit, but how do you even get your foot in that SEO door?

In today’s episode, we’re going to learn 8 easy steps you can take to improve your SEO now. SEO is a long-term process, but you can optimize your website to not only perform better on Google, but to capture the attention of those who are searching for answers on Google.

Mentioned Resources

• Google Search Console
• Yoast SEO Plugin
• WP Engine Hosting
• Talking to Ideal Customer Episode

Stop creating content no one reads or listens to.

If you consistently put out content but feel like it falls on deaf ears - well, it probably is.

You can’t get consistent leads and revenue when you talk to no one, so start attracting your ideal customer now!

How do you do that?

By speaking their lingo - not your own technical jargon.

In today’s podcast, learn how you can go from 0 downloads to a list of raving fans that keep coming back for more content.

Mentioned Resources: 

• Jargon Thesaurus Freebie
• Google Ads Keyword Planner
• Moz Keyword Explorer
• SEMRush
• Ahrefs