The Captain Coder Podcast

How do you know when the time is right for you to rebuild or even refresh your website?

Refreshing your website doesn’t have to be a huge overhaul. It can literally be a bit of a “spring cleaning” that you take in stages to make it more manageable (and a better fit for your budget).

In today’s episode, I’m going to take you behind the scenes of these two website refresh projects and tell you exactly why we decided to make the switch, how we got to that conclusion, and even what steps we took to refresh (because both were very different).

You started your service-based business because you’re amazing at what you do. Doing the job you love isn’t what makes being an entrepreneur difficult. It’s finding the clients to work with you and pay your rates.

The biggest trap that I see a lot of new business owners fall into is thinking that they’re going to find all of their clients through Instagram or other social media channels.

While it’s possible to build a decent base of clients that way, you’re running a lot of risks.

So how do you attract more clients to your business?

In today’s episode, we’re going to cover several ways that you can attract new clients to your business.

Even if you’re a solopreneur now, do you have a goal to grow and scale your business? You’ve got to protect that business!

In this week’s episode of the Captain Coder Podcast, I talk with Mairin of Solivagant Legal. An expert in crafting the right contracts for online businesses (and their websites), Mairin is not your typical attorney. 

A digital nomad who loves to travel (which we talk about in this episode), she’s truly living the type of business she helps her customers create.

Throughout this episode, we cover:

• [5:34] Mairin’s own journey to finding what worked best for her in her career (hint, it’s not in an attorney’s office!)
• [11:12] How she helps online businesses protect their businesses
• [16:10] Setting clear boundaries and guidelines for your clients (and a client she helped make more $$)
• [20:45] Getting that legal protection without breaking the bank
• [34:05] Protecting your business on social media platforms
• [44:14] Setting payment terms to make sure you get paid
• [46:46] Protecting your clients’ information
• [53:16] Having the right legal policies for your website
• [58:26] When you should trademark your brand (hint, it’s soon!)

Want your website to generate leads and revenue for your business?

You need to bring the right people to it!

Facts: even the biggest companies in the world have to continuously work to bring new people to their websites and keep their traffic numbers high.

In today’s episode, I’m sharing my 7 favorite (and free!) ways to drive traffic to your website.

A few months ago, a friend tagged me in a post requesting website professionals to be interviewed for a live show.

I responded back to the author and noted that my favorite thing to talk about in those opportunities was digital accessibility.

He messaged back to politely say that they were “focused on more standard web design topics and not something that niche.”

Niche?

Making an accessible website for everyone to use is niche?

I’m about to go on a rant today, but all web design should start with digital accessibility.

Hey service-based business owner - do you often wish you had more hours in the day?

Have you hit an income cap because you simply don’t have time to take on other clients?

Are you wondering whether or not it’s time to hire?

You’ve probably hit what many of us service providers do. I like to call it a “time ceiling.”

It IS possible to scale your service business and grow it - without having to hire a huge team. In fact, you should implement these things before you hire anyone.

I’m talking about implementing some automations in your business.

In today’s episode of the #CaptainCoderPodcast, I’m taking you through my top 5 automation tips.

Listen now at the link in my bio or on your favorite podcast app.

Can your website actually make you money?

It better!

Whether you DIY’d your website on your own or hired a professional to do it for you, you’ve invested time and money into it.

It’s your home online, after all.

If you feel like your website just isn’t turning a profit for you though, I’ve got a few things you can change to make it better and see that real ROI.

Have you ever tried to drive someplace new and not use Google Maps?

I’m going to guess that’s a negative.

You know that if you want to actually end up at your destination that you have to have a guide to get you there.

That’s the same way it is for your business!

If you want to grow – and scale – at a steady rate, you cannot wing it. You need a map to get you there.

Creating a digital marketing plan only takes a few hours of your time and yet it can save you HOURS and even DAYS throughout the year. You’ll be able to have everything set up for what you want to accomplish in 2023 and you’ll find quarterly, monthly, and weekly planning far easier.

Plus, you’ll stop asking yourself what you need to post on social every single day.

If you’re ready to save time and work smarter not harder, it’s time to dig in.

Grab Your Workbook

I have a quick question for you. When I say the phrase “using marketing data” do you get a little scared?

Do you kind of want to hit back and not think about it?

Hey, I get it!

I may be a coder but my natural skillset is heavily creative, not logic. I joke to my accountant mom all the time that I don’t understand why she actually likes her job.

But something she’s said to me a few times over the years holds true for marketing data, too.

“Numbers tell a story.”

Do you want to stop spending all of your time trying to market your business?

Frankly, trying to market your business can feel very overwhelming.

There are so many platforms to worry about, so much content to create, and just the general feeling like you’re missing something if you’re not following the latest trends.

But I promise that it doesn’t have to be that way!

Creating your marketing content can be a far more seamless process than you might think.

In today’s episode of the Captain Coder Podcast, Krissy Buck and I take you through the ways that you can make content creation a breeze.

You'll learn how to: 

• Encourage your audience to create content for you
• Engage with your audience to create those authentic connections and conversations
• Use other people to promote your service for you
• Create one anchor piece of content (video)
• Break up your that anchor content so it can be reused and repurposed across multiple platforms
• Repeat that content for the best effectiveness