The Captain Coder Podcast

You started your business in part to make more money and remove that income cap a normal 9 to 5 job puts on you. And then tax time comes around and you have sticker shock.

Been there, my friend.

If you’re tired of having an unexpected IRS bill every April and want to learn how you can keep more of your income, then today’s episode of the #CaptainCoderPodcast is for you!

I sit down with @wendybarlincpa to learn how we as business owners can keep more of our hard-earned money.

Tune in on your favorite podcast app or at the link in my bio.

When you work with clients one-on-one, you know that inevitably you’re always chasing that next sale. You need to keep that stream flowing so that you know that your business is going to keep growing.

A steady source of leads helps you to know that you’re going to have some predictability in your business. This helps you to make better financial and hiring decisions and better predict your growth.

Especially when you’re growing your service-based business online, you need to have something in your arsenal a bit more powerful and predictable than referrals. 

It’s time to take some control over your business and fill your inbox with qualified leads so you can grow your business.

Do you dream of spending more time growing your business and taking a vacation once in awhile?

AI might just be your ticket to saving hours in your day and making those things a reality!

You have far too much on your plate to not take advantage of time-saving products.

In today’s episode, I talk you through a few of the most popular ways you can save time (and maybe even some money) using AI tools.

Listen now at the link in my bio or on your favorite podcast app!

Have you ever visited a competitor's website or another business in your industry and noticed that they have media mentions from prestigious organizations such as Forbes, Entrepreneur, and Mashable? You’ve probably sat there and wondered - how did they do that? And how can I get media coverage like that?

In today's episode, I’m joined by Cahill Camden, the CEO of Press Jockey. He's not only gonna talk to us about the things that you need to know (and be prepared for) if you want to go out and get media and press for your small business, but talk to us about a really cool new tool available to you.

The best part?

It makes getting press coverage easy for anyone. No stellar media contacts required.

Throughout this episode, we cover:

[4:43] Who press is really for and why it’s important for your business

[9:09] What’s really limiting your press coverage

[12:01] How you can connect with journalists looking for your expertise

[15:32] How to pitch yourself

[24:27] How Press Jockey works and how to use it

Mentioned Resources:

• Press Jockey
• Press Jockey - Facebook
• Press Jockey - Twitter
• Press Jockey - YouTube

Are you cutting out 25% of your total possible audience?

If you’re not focusing on web accessibility you are!

Web accessibility basically means that we design and build websites so that everyone can access and navigate them, no matter what their abilities are.

Not only is providing an accessible website to your customers just the right thing to do but it’s also required by law in many countries.

Why aren’t all websites accessible if it’s required by law? Well, the short answer is that building a website to be accessible can require a bit more time, a somewhat unique skill set, and can require a bit of an investment.

But the best way to do web accessibility right is to prioritize it from the beginning.

In today’s episode, we’ll chat about not only why web accessibility matters, but how you can set yourself up for success from the word go.

Mentioned Resources:

• Rev.com
• WebAim’s Contrast Checker
• WAVE
• Captain Coder Website Audits

Got a WordPress website? You may be a target for hackers.

WordPress powers 43% of the internet, which makes it a huge target for bad people.

If you have a WordPress website, you need to be thinking about security, full stop.

Luckily for you, there are some simple steps you can take to make your website more secure and keep those hackers out!

Head to your favorite podcast app and listen to the latest episode of the #CaptainCoderPodcast to discover how to keep your WordPress safe.

As a solopreneur and especially as a service provider who created your business because you’re good at what you do, you might feel like it’s impossible to delegate out your main job functions.

I know how you feel. I code websites a very specific way and know that it could be hard to teach that.

But not delegating out tasks and trying to wear all of the hats is a quick trip to burnout city.

If you’re new to delegating and just thinking about bringing on your first team member, or simply if this is your weak point like it is mine, I’d love to share with you a few tips my business coach and other experts have tried to hammer into my head as I’ve worked to grow my business without burning out.

Mentioned Resources

ClickUp

ScribeHow

I get it - you want quick results.. You just want to grow your business so that your income is stable, you get that freedom you’ve been looking for, and you can have better control over your time.

I know that it’s easy for a DIY business owner to get suckered into some marketing “hacks” that they think will solve all their problems. Shiny Facebook Ads or posts in groups tell you that they made THOUSANDS of dollars following these systems!

But what can actually happen when you use any of these tactics? You can end up destroying your brand, reputation, and even violating the law.

Today, we’re going to cover the worst offenders and the ones that if someone tells you to try them, then you need to run away as fast as possible.

Only about 10% of your followers will actually see that newest Instagram post.

Want to get your content in front of a larger audience? 

You might be ready to run some ads on Instagram!

Ads can be a great way to get in front of more people - and more people who really want to hear from you.

In today’s episode, I’m going to walk you through whether or not you’re actually ready to run ads on Instagram, the decisions you need to make before starting an online advertising campaign, and the steps you should take to make your money go further.

If you want to make blog writing a better habit (and improve your website in your search rankings), then there is a new tool on the market that you’ve probably heard a lot about.

Chat GPT.

I know, I’m a bit of a creation purist. Why am I talking about ChatGPT? Because I recognize that it can be a tool to help you write on a schedule and higher-quality content without having to go hire someone to do it.

Especially if you’re in the DIY part of your business, ChatGPT could be an easy solution for you.

But let me just preface this by saying that it’s a tool; you don’t want to let it do the work for you.

Today, I’m breaking down how you can add this one to your own personal arsenal to make your life a little easier.