The Captain Coder Podcast

Creating content can feel like a giant chore. Every day, it’s a new post, a new blog, a new Reel to create.

The machines and algorithms just keep telling you to create more, more, more.

Worse, the “experts” are out there telling you that you need to create 3 videos per day to stand out, release a podcast, video, and blog weekly, and you have to be in your stories all. of. the. time.

Oh, and don’t forget those email blasts!

If this is already making you tired, that’s honestly the correct reaction.

What most of the experts don’t tell you is that they have a team of people and a system helping them to churn out all of this marketing content.

How can you, with yourself and a VA, create excellent marketing content without burning you out?

Let’s talk about that.



Mentioned Resources:
Get More Leads from Your Website

You’re great at what you do and so you thought, “I’m going to go out and do that for myself.”

Then the reality of having to get clients settles in and it can seem incredibly hard to grow your business.

Can I be honest?

I was stuck in that pattern for years. Over 10 years in fact.

What finally worked and “clicked” three years ago?

It wasn’t anything I did or could learn.

There are so many misconceptions about marketing. Especially for those of us doing our best to bootstrap and grow our business, it can be all too easy to piece together what we find online and try to figure it out on our own.

The reality? Strategies that worked for someone else might not work for you. That’s because your business is different and unique to you.

But another reason that rarely works?

To adopt a marketing strategy, you need to understand how it worked for them and how to tweak it to work for you.

All too often, business owners don’t understand marketing basics to allow them to tweak a strategy. And honestly, there are a lot of mistaken ideas about marketing.

These common misconceptions about digital marketing often hinder your success in growing your business online.

Here’s what you need to look out for and how to improve your own marketing.

Not many people can take a blank canvas and create a beautiful website. Believe me, it took me years of observation and practice to start seeing how a design could come together.

While I know that not everyone can afford to hire a professional web design agency for their first site or even an update, that doesn’t mean that you shouldn’t have a beautiful website either.

If you’re trying to DIY your website just a little bit longer and aren’t satisfied with how everything has come together (but you can’t quite put your finger on what’s wrong), I’ve got some tips for you.

These 5 web design secrets are ones that very few professionals would share with you (and they’re even issues I see in some professionally designed websites).

Ready to take your website from blah to beautiful?

Picking out the colors you want to use in your business can be an incredibly personal experience. You’re choosing how you want people to see your business, how they feel when they come to your website or view your social media, and you’re expressing something about your unique business.

Choosing colors, however, can’t just be about what you think looks good.

Did you know that the colors you choose can actually exclude customers from interacting with your business?

One of the easiest ways to make your digital presence more accessible is to be mindful of the colors you’re using - especially on your website.

Given that 1 in 4 adults live with some kind of disability, you have to be mindful that your website and everything you create online can be used by everyone.

And yes, that means even the colors you choose to use in your business.

In this episode, learn what you need to know to choose colors that are accessible for everyone.

Mentioned Resources:

• WebAim Contrast Checker
• Captain Coder Website Audits

Do you think that a website can’t do anything for your business? I’m going to tell you a dirty little secret that most agencies won’t tell you - building a website is not a magic fix to your online presence.

I often hear from my customers that they built a website and “nothing happened.”

Well of course not.

This isn’t Field of Dreams. You can’t just build a website and hope that people will come to it.

You have to bring people back to your website over and over again.

There are many ways you can drive people to your website to (hopefully) get them to convert and become a lead or customer.

But in my nearly twenty years in this industry, I often see business owners missing this one key tactic to drive continual traffic to their websites.

Mentioned Resources: 

Create 90 Days of Content Cheatsheet

Are your ideal customers spending more than a few seconds looking at your website?

I’m talking - don't fill out a single form, schedule a call, or even make it off of your homepage.

If you feel like your website does nothing for your business, it’s because you’re not actually telling the people who visit your website how to work with you.

Today, we’re going to learn the strategies that keep customers on your website and actually get them to take action.

Hint: it’s all about clear communication.

Mentioned Resources:

Find Gaps with a Website Audit

One of the best sales tools that you can use as a service-based business might surprise you. It’s trust.

When your potential customers feel like they can trust you, they’re far more likely to buy from you. 

Building trust - or credibility - with your clients is easy when they can see you and shake your hand. You’re a real person! You have a real office they can visit!

But what about building trust with your online audience? How do you build trust with someone who has to interact with you in a totally different way?

If you want your entire sales process to be easier and get more leads, then you may need to take a look and see if you’re doing these 5 things that help build trust in your business.

You have a website and you know that you want to get leads from that website. But how do you get people to visit it? You need to optimize it for SEO.

Your website can be the best lead-generator for your business when it’s not only built correctly but built to bring in traffic and the right people from Google.

If you’re looking to get more clicks, attract high-quality leads, and grow your business, then you need to unlock the power of SEO to boost your website.

Listen now if you want to know what to do to make that possible.

Mentioned Resources:

• Google Search Console
• Captain Coder Google Search Console Guide
• SEO Website Audit

Do you have a solid plan to grow your business? Did you create an actual business plan with where you saw your growth going, or did you sort of wing it because you were an expert in the service you’re providing your clients?

There’s not really a wrong answer here. I’m not sure I know that many entrepreneurs actually put together a full business plan as you might learn in college.

Your business honestly tends to grow in ways you might not have been able to foresee, too. Creating a plan can seem, well, like a wasted effort.

But it’s super hard to grow your business when you don’t have a clear marketing plan either.

Let’s talk about why your sales have been struggling (hint: it’s because you don’t have a clear plan).