The Captain Coder Podcast

The great thing about AI and products like ChatGPT is that they can make our lives easier, giving us more time to connect with our audience.

The problem? It can actually prevent us from forming those connections up front.

In today’s episode, Rachel Allen of Bolt From the Blue Copywriting joins me to talk about how we can use ChatGPT effectively but still maintain that important human connection with our audience.

We’ll dive into:
[3:40]: The AI “Apocalypse”
[6:19]: How ChatGPT works
[7:49]: What ChatGPT is great for
[14:08]: The problems you need to keep in mind
[22:21]: Human focused marketing
[29:34]: Safety concerns with ChatGPT

Listen to this conversation and you’ll walk away with how to use ChatGPT effectively while not creating a disconnect with your audience in the long-run.

Mentioned Resources:
Bolt from the Blue Copywriting - Website
Bolt from the Blue on Instagram
Bolt from the Blue on Facebook
My Cheatsheet to Make Content Creation easy with ChatGPT

Last week I officially hit 3 years in business as Captain Coder!

When I started Captain Coder in the middle of a pandemic, I had a pretty strong vision for what I wanted to create.

But the reality of running a business is that things are going to change.

I’m not sure any business grows exactly how the founders imagined it from the start.

Whether you’ve just started on your own entrepreneurial journey or you’ve been doing this awhile, you’re going to find new things that surprise you all of the time.

For me, some of the biggest things I’ve learned revolve around my mindset. It’s crazy to think about, but changing how I viewed things took me from struggling to building a six-figure business.

Let’s dive into three mindset shifts I’ve had to make to create the business I always wanted (and that are going to help me keep pushing forward).

Are you keeping 25% of your customers from working with you?

You might not know it, but that could be exactly what’s happening if you don’t prioritize #DigitalAccessibility.

Ensuring everyone can interact with your website and your content online means that you’ll reach your entire audience and won’t exclude people from working with you.

In today’s episode of the #CaptainCoderPodcast, we’re revisiting a special interview with one of my best friends from college.

We discuss her journey with the disability community and how she’s learned how important it is to make the internet accessible.

Listen now on your favorite podcast app to learn exactly what you’re doing to exclude an entire community.

Being an entrepreneur means that we get to pursue the things that we want and we tell ourselves what to do.

The problem with that is we can often forget something else we’d planned on doing before, or we choose the new “shiny” thing to avoid the harder piece in our business that actually needs attention.

And of course, sometimes that new shiny thing just seems like a lot more fun to play with than anything else we’re currently working on.

Shiny object syndrome can actually be one of the biggest challenges that derail your business. It can not only cause you to waste time and money, but it can lead to frustrated team members and missing out on key goals you set for yourself.

How can you tackle it and keep yourself from getting distracted?

Find out in this week's episode!

Mentioned Resource:

• Captain Coder Digital Strategy Intensive
• Captain Coder Podcast Ep 049

Have you been struggling to get your dream client’s attention?

I want you to picture this scenario: you’re scaling your service-based business, helping only the people you want to help with their services. Your clients respect you, pay their bills on time, and you’re able to help them because they’re exactly who you should be working with.

Sound a bit far-fetched?

I get it. When you first start your business you often find yourself taking any and every client you can just to get paid.

But what if you could get your dream client’s attention and get them to actually buy from you?

One of the hardest things about growing your business online is competing with all the noise in the online space and actually getting the attention of your dream clients.

In this week’s episode of the #CaptainCoderPodcast, we’re talking about how to cut through that noise and start landing leads from your dream clients.

Listen now at the link in my bio.

If you want more leads and sales, then you need to read this.

For most service-based businesses, our number one resource of new sales is referrals, but you can’t control how often those come in.

What do you do when you need to generate steady leads and sales for your business so you have control over whether or not you can scale?

The answer is not posting more often on social media.

The truth is that your #1 leads generator should never be a platform that you don’t own or have any real control over.

It should be your website.

In this week's episode of the #CaptainCoderPodcast, I'll tell you exactly why you’ve probably been putting the emphasis on the wrong parts of your marketing.

You’re probably neglecting this big thing in your business.

Website engagement.

It’s not all about social media. In fact, social engagement is great, but what really leads to sales is how much your dream client interacts with your website.

When your ideal customer is actually spending time on your website, you know that you’re providing something that they actually want to look at.

But the average amount of time someone spends on a service-based business’s website is less than 2 minutes!

Improve that and your sales with these 10 ways to increase your engagement in today’s episode of the #CaptainCoderPodcast.

Listen now at the link in my bio or on your favorite podcast app.

The real secret to marketing online isn’t really a secret at all. In fact, it’s what we all know is a best practice but is hard to do so we look for other shortcuts.

But nothing can beat creating regular content that provides free and useful information to your audience. It not only helps to attract new clients, but it can also keep your current clients around for longer.

And yet, who has time to create something new and fresh every week? Where even do you get your ideas for that content?

Well, thanks to AI tools like Chat GPT, you can break out of your content creation rut and create 90 days of weekly content topics and even outlines in a matter of minutes.

Grab your free cheatsheet for this episode at captcoder.com!

Want to get one of the best ROIs you can get in marketing?

I’m talking $42 back for every dollar you spend.

The answer might surprise you - it’s email marketing!

Having a healthy email list can be the key to growing your business online the easiest way possible.

The key to growing your email list?

A lead magnet your ideal customer can’t wait to download!

Learn how to create a lead magnet that will actually get opt-ins in today’s episode of the #CaptainCoderPodcast.

Listen now on your favorite podcast app or at the link in my bio.

Imagine this scenario: your ideal customer went to their fellow entrepreneurs and friends and asked if anyone knew a “good” accountant, graphic designer, lawyer, social media manager, etc (insert-your-service-based-business-here). 

That ideal customer was given your name and three other people that they were told were all excellent. To help them decide whom they might want to work with, they visit all of your websites to get a feel for who you are.

The About Us page (or Our Story page, depending on your personal preference) is literally the place to show how you stand out amongst the competition.

But I see a lot of my clients make a few similar mistakes and leave some important details off of their About pages.

How can you create an About page that can help take that ideal customer from investigating to ready to buy?

Today we’re going to dive into some Dos and Don’ts and the best way to approach your About page

And pro tip: it’s not all about you.