The Captain Coder Podcast

Looking for that latest magic marketing shortcut?

I’ve got bad news for you.

It doesn’t really exist.

You may be missing out on the number one marketing tool for your business, though.

This marketing tactic is so powerful that it can even drive as much as two thirds of your marketing efforts forward.

Want to know what it is?

Check out today’s episode!

One hurdle in creating digital marketing pieces for a lot of business owners is finding images they can use - and that they actually like.

It can be expensive to have photos shot for you by a professional, and maybe you need an image of a cityscape or something nowhere near you.

The problem with just going to Google Images?

You’re probably violating copyright laws and you’re putting your business and your content at risk.

There are better ways to source images to use throughout your marketing - legally!

Episode Show Notes and Links

Have you thought about adding a digital course to your business?

As a service provider, chances are you'd like to add some steady, recurring revenue to your bottom line so you're not always chasing that next sale, that next client. Taking your unique expertise and wrapping it up in an online course is a great way to add a different kind of service to your business.

Before you say you can't do that or there are too many digital courses out there, the online education industry is expected to boom to $198.9 BILLION by 2030. Now is the perfect time to get started.

In today's episode, I walk you through a few options you have to add one to your existing website.

Mentioned Resources

• LearnDash
• WooCommerce Memberships
• Sensei Pro

If you don’t follow the right steps, launching a new website can actually cause you a lot of problems.

Suddenly things can be broken that worked before, Google may not reflect the updated information, and worse, you can lose customers because something doesn’t work right.

How do you protect yourself against the common mistakes that can happen during a site launch?

Checklists my friend!

The Captain Coder team utilizes a 3 page checklist of things that we check on every single website we take live.

In today’s episode of the Captain Coder podcast, I'm distilling my top 6 things you should be checking before you take your new website live.

Mentioned Resources:

• Solivagant Legal Website Policies
• Redirection plugin
• Facebook Debugger
• Twitter Validator
• LinkedIn Post Inspector
• Google Search Console

Have you been trying to grow your online business and have struggled?

You need to build up that trust factor, girl!

Building trust online is very different from how you build trust with your local community. 

Think about it. You’re trying to not only get people to believe you can help solve their problems, you’re just trying to get them to believe that you’re actually real.

There are some shortcuts to help you build up that Trust factor quickly, even if you're just starting out. 

In today’s episode, I break down three ways you can add trust to your online business - quickly.

Working with clients one on one can be tough.

Does this situation sound familiar to you?

You’re maxed out. You’re not making the money you thought you would and you’re not necessarily getting the freedom you pictured when you started your business either.

Is there any hope for that to be better?

One of the best things you can do for yourself and your business’s growth is to do something I honestly struggle with all of the time.

Find some help.

What does that look like?

Ready to upgrade your DIY website to one someone else builds for you?

Hiring a web designer can be great because you no longer have to worry about making those updates yourself and you can finally get a website you’re proud of.

But how do you pick the right web designer from the seemingly endless supply of them on the internet?

I put together 6 vital questions you should ask any web design agency you are thinking about hiring to ensure that they’re looking out for the most important part of the process.

Your business’s growth.

Why did you start your business?

Have you ever stopped to write this out - or even fully flesh out your answer?

And no, the answer probably isn’t for more money, flexibility, and freedom, because let’s be real - it can take years to get to that point in your business.

Today, I’m going to take you through why discovering your why can be one of the most powerful investments you can make in your own business and I’ll even give you the questions to ask yourself to find your answer.

When you build a website, especially when you spend money to have a website professionally built, you want it to last.

You don't want to spend thousands of dollars just to turn around and spend the money again in just a couple of years and do it all over again. 

In today's episode, you'll learn how to future-proof your website by using the best platform you can possibly use for that purpose. 

Mentioned Resources:
Yoast SEO
WP Engine

Running paid ads through Google, Facebook, and other online platforms can help you accelerate your marketing and leads generation.

Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing you more money than they should or need to.

But here's the secret - you can do everything on your ads to optimize them, set up everything the way that Facebook or Google loves, but unless you've done the work on your website first, it won't matter much.

Today, I'm going to show you exactly how to improve your website to get the most out of your paid ads.

Mentioned Resources:
Google Page Speed
Google Analytics
WPEngine