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Imagine if your online presence could consistently attract and convert prospects into paying clients **every day**.
In this episode, I walk you through a practical checklist to ensure that your business is fully optimized to do just that.
We’ll break down the essential components of a successful digital storefront, discuss how to maintain consistent messaging across your platforms, and reveal how small tweaks in your online strategy can lead to big gains in client acquisition.
Use this tactical episode to reference any time you need to audit your business to ensure every part of your online presence is working to bring in leads and clients daily.
Key Takeaways:
Resources Mentioned:
Episode 84: Always Selling
Work With Kinsey Machos
Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience.
Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer
Apple Podcast | Spotify
Connect With Kinsey Machos
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
There’s a powerful synergy between your personal well-being and the success of your business. In this episode, I dive into how aligning your mind, body, and spirit can be the missing link in achieving sustainable growth.
This isn’t just about scaling your business—it's about creating a life that feels balanced, fulfilling, and true to your core values.
Key Takeaways:
Resources Mentioned:
Episode 52: MVP: Speaking To The Top 1% of Your Market
Episode 56: Two Ways You're Out of Alignment With Your Offer
Episode 133: Taking A Risk On Your Unique Expertise
Episode 144: Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance
Work With Kinsey Machos
Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience.
Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer
Apple Podcast | Spotify
Connect With Kinsey Machos
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
Have you ever found yourself overwhelmed by the complexities of scaling your business while maintaining quality and alignment? It’s a challenge many experts face.
In this episode, I reveal the Luxe Leverage experience, a unique consulting offer designed to help you create scalable, high-end solutions that don't compromise on quality or personal alignment.
Discover how I moved away from traditional, cookie-cutter business models to craft bespoke solutions that elevate both client results and profit margins.
Join me as I share the transformative journey of aligning your highest zone of genius with a business model that truly reflects your brilliance.
Key Takeaways:
Work With Kinsey Machos
Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience.
Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer
Apple Podcast | Spotify
Connect With Kinsey Machos
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
Stepping into a specialized niche can feel counterintuitive, especially when it seems like being a generalist would allow you to serve a broader audience. In this episode, I explore the liberation and clarity that comes with focusing on a specific market. Through real client stories and personal insights, I'll guide you on how to define your category niche and leverage your unique brilliance to stand out in a crowded industry.
By narrowing your focus, your marketing becomes clearer, your offers more compelling, and your business more profitable. This episode will challenge your preconceived notions about niching down and inspire you to embrace specialization for greater impact and success.
Key Takeaways:
Resources Mentioned:
Work With Kinsey Machos
Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience.
Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer
Apple Podcast | Spotify
Connect With Kinsey Machos
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
Ever wonder why your one-to-one client work feels overwhelming? It might be time to prepare for a scalable offer. Many coaches and consultants rush into launching without proper prep work, making the process much more challenging.
In this episode, I’ll share insights on how to effectively prepare for your scalable offer, ensuring a successful launch and continued sustainable growth. Drawing from personal experience and working with clients, I reveal the key steps to transition from one-to-one to a one-to-many model. You'll learn about mindset shifts, strategic planning, and aligning your offers with your unique vision.
Whether you're just considering a scalable offer or looking to optimize an existing one, this episode is packed with actionable advice.
Key Takeaways:
Resources Mentioned:
Work With Kinsey Machos
Ready to launch and evergreen a high-end, scalable offer and grow to 50-100K months? Apply Now For The Luxe Leverage Experience.
Watching My Free On-Demand Training: 5 Shifts To Scale: Reaching 50-100K Months With A Fully Aligned Scalable Offer
Apple Podcast | Spotify
Connect With Kinsey Machos
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
Getting clients online is easy when you allow it to be.
Today, I reveal five simple strategies to consistently enroll clients every week without the need for complex sales funnels or live launching.
You'll learn how to avoid common pitfalls and stay focused on effective, straightforward techniques. These methods have helped many of our clients achieve remarkable growth, and they can do the same for you.
Tune in and discover how you can simplify your client acquisition process and enjoy a smoother, more rewarding journey in your business.
Key Takeaways:
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
Are you struggling with the nagging question of whether you've chosen the right niche? In this episode, I explore the complexities of niche selection and dispel the myth that there's a "right" or "wrong" choice. Drawing from personal experience and client stories, I reveal why black-and-white thinking can be a major hindrance to business growth.
You'll learn how to shift your mindset to see all decisions as steps towards success, and how to fine-tune your messaging to attract your ideal clients. Let's eliminate the unnecessary stress of niche selection and focus on what truly drives success in your business.
Key Takeaways:
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
In this special conversation, I sit down with Emily Hirsh, founder of Embodied Marketing Agency, to explore her incredible journey from a determined entrepreneur to a thriving business leader who embraces both strategic and 'woo' approaches.
Emily's story is filled with moments of profound transformation, balancing motherhood, marriage, and a thriving business. We dive into how she managed the early survival years, overcame societal expectations, and found harmony between the hustle and feminine energy.
You’ll walk away inspired and ready to find your own balance in business and life.
Key Takeaways:
About the Guest
Emily Hirsh is a leading Digital Marketing Strategist, entrepreneur and founder of Embodied Marketing, one of the fastest growing digital marketing agencies that is responsible for over $131 million (and counting!) in client revenue generated. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs to grow their businesses and generate massive revenue using her revolutionary Embodied Marketing Process.
Links:
Website: https://embodiedmarketing.com/
Instagram: https://www.instagram.com/em.bodiedmarketing/
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
In this live coaching call with a client, I tackle a challenge many professionals encounter: making their deep, technical expertise clear and compelling to their audience. We often get so wrapped up in the intricacies of our field that we might forget how to communicate effectively with those who aren't as familiar with the subject.
This episode features a coaching session with a clinician who specializes in PCOS and fertility. Listen as I guide her through refining her messaging to better resonate with her clients. Even if you're not a clinician, you'll find valuable strategies for presenting your expertise in an engaging and understandable way.
You'll gain practical tips on how to translate complex ideas into language that captures your audience's attention and drives engagement. We explore the significance of simplifying your message without diluting its impact and how to highlight your unique approach to stand out
Key Takeaways:
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
Imagine being able to solve problems quickly and keep your momentum going. In this episode, I dive into a powerful mindset shift that every entrepreneur needs: learning how to make decisions and build self-trust without letting negative emotions take over. I share practical strategies to identify what’s working, develop hypotheses, and stay in a proactive, empowered state. Tune in to discover how you can become a better decision-maker and problem-solver, leading to more success and confidence in your business journey.
Key Takeaways:
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.
Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.
The podcast currently has 288 episodes available.
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