The Category Queen Show

You've likely heard the saying, 'Your thoughts create your reality,' but can you truly discern which thoughts serve you and which don't?

Drawing from my personal experiences and insights from coaching hundreds of women, I reveal the most common thought patterns that keep women trapped. Recognizing these patterns is just the first step—but it's often the most challenging.

Once you become aware of these limiting thoughts, I will equip you to apply the lessons from this episode, propelling yourself forward regardless of your feelings or current circumstances.

Tune in to discover how to reclaim control of your mindset, unlock your true potential, and achieve the results you desire.

Key Takeaways:

• Understand the impact of disempowering thoughts on your life and business.
• Learn how to identify and shift thoughts that are keeping you stuck.
• Discover practical strategies to replace disempowering thoughts with empowering ones.
• Gain insights from real-life examples and personal experiences.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Join me as I sit down with Jason Phillips, the founder of the Nutritional Coaching Institute, to explore his journey from the early days of coaching to building a multi-million dollar enterprise. 

Discover the pivotal moments that shaped his career, the challenges he faced, and how he realigned his business to match his true desires. Jason shares invaluable insights on balancing success with personal fulfillment, making courageous decisions, and staying true to your mission. 

Whether you're experiencing burnout or looking to pivot, this episode offers a wealth of inspiration and practical advice to help you realign with your goals.

Key Takeaways:

• The importance of service in building a successful business.
• Navigating the transition from peak performance to personal realignment.
• Strategies for creating a business that aligns with your life and values.
• The role of mentorship and vision in sustaining long-term success.
• Practical steps to redefine success and happiness in your entrepreneurial journey.

About the Guest

Jason Phillips is the founder of the Nutritional Coaching Institute. He discovered the power of nutritional coaching as a young man when he recovered from anorexia and learned that the proper application of food can save lives.

He has worked with everyone from pro athletes to weekend warriors. Jason was the first to educate the CrossFit community on the importance of post-workout supplements, and he has since gone on to work with UFC fighters, WWE wrestlers, and fitness celebrities.

These experiences have taught him that you don’t need a “nutrition philosophy”—all you need is a tool chest of smart nutrition coaching techniques and a system to determine what your clients need right now.

So, he created the Nutritional Coaching Institute to equip others with the tools, mindset, and confidence needed to tackle any client’s toughest eating challenges.

Instagram: https://www.instagram.com/realjasonphillips/

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

It’s time to pivot towards a more sustainable approach—selling your methodologies. In this episode, I’ll guide you through the transformative shift from being the face of every result to leveraging proven systems that amplify your impact and prevent burnout.

We’ll explore why emphasizing your unique frameworks over your personal involvement can revolutionize your business. Imagine a world where your clients achieve incredible results not because of constant access to you, but through the robust processes you’ve designed.

Join me as I unpack the pitfalls of selling yourself, the freedom that comes with scalable methodologies, and the profound impact on both your clients and your business growth.

• Understand the distinction between selling yourself and selling your methodologies.
• Discover how relying on methodologies can reduce burnout and increase scalability.
• Learn to develop and implement frameworks that drive client success.
• Gain insights into creating measurable outcomes and feedback loops to continually enhance your programs.
• Realize the power of methodologies in establishing credibility and attracting the right clients.

Tune in to transform your business approach, create lasting client success, and achieve greater freedom in your entrepreneurial journey.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you've ever thought that there's no "room" in the industry for your brilliance, then this episode is for you.

Join us for an enriching conversation with Sarah Mueller, the inspiring founder of The Decluttering Club. Sarah shares her incredible journey of transforming her business from $20K in annual revenue to multiple 7-figures – all while raising four kids!

Discover how Sarah overcame failures, set big goals, and persisted through challenges. She'll share insights into the powerful combination of marketing and mindset that contributed to her success, as well as practical tips for managing a thriving business while being a present and engaged mother.

Get ready to be inspired by Sarah's journey and learn how simplifying your space can significantly improve your mental and emotional health.

Tune in now and start making room for what truly matters in your life!

Key Takeaways:

• How simplifying your space can lead to significant improvements in your mental and emotional health.
• The secrets to managing a successful business while being a present and engaged mother.
• The powerful combination of marketing and mindset that contributed to Sarah’s success.
• Practical insights into overcoming failures, setting big goals, and persisting through challenges.

About the Guest

Sarah Mueller is a Wharton grad and founder of the Decluttering Club community where over 500,000 people each month are transforming their lives through decluttering and organizing without being overwhelmed or burning out. The Decluttering Club's mission is to equip women to declutter their homes and their lives so they have room to cherish what matters most.

Sarah and her 4 boys live in Pennsylvania.

Website: https://thedeclutteringclub.com/

Decluttering Club Podcast: https://podcasts.apple.com/us/podcast/decluttering-club-podcast-with-sarah-mueller/id1687560168

Instagram: https://www.instagram.com/declutteringclub/

Facebook: https://www.facebook.com/EarlybirdMom

YouTube: https://www.youtube.com/c/declutteringclub?sub_confirmation=1

Get the free Decluttering Club 10 Minute Kitchen Challenges

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Do you ever feel like you're stuck in a slump, questioning whether all your efforts are worth it? 

Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life.

You'll uncover how to align your identity with your aspirations, even when the path gets tough. 

I'll share personal stories and examples of individuals who overcame significant obstacles to achieve their dreams, providing you with the clarity and confidence to move forward.

Tune in and transform the way you think about your dreams. Embrace the costs, challenge your limits, and get ready to become the person capable of achieving your deepest desires.

Key Takeaways:

• The importance of not letting current circumstances dictate your future possibilities.
• How to distinguish between your true desires and societal expectations.
• The role of emotional connection in driving your pursuit of goals.
• The necessity of letting go of your current self to become who you aspire to be.
• Practical tips for maintaining momentum and resilience during your transformation journey.

Resources Mentioned:

• Episode 143: From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs).

In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients. Drawing from personal experience, I'll reveal how small, strategic tweaks can significantly impact your audience's response.

You'll discover that effective CTAs are more than just one-liners at the end of your content. We'll explore the numerous benefits of elevating your CTA game—benefits you may not have considered before.

Tune in and transform your approach to CTAs to boost your business growth and client engagement.

• Learn why CTAs are crucial and how they fit into the client journey.
• Discover the elements of strong CTAs, including purpose, placement, and powerful verbs.
• Learn how to instill a sense of urgency and drive immediate action without being pushy or dishonest.

Resources Mentioned:

• Sample post with more than one call-to-action: 
• Episode 19: Lazy Marketing
• Episode 117: How to Create Urgency to Get People to Buy Now (Versus Later)

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Have you ever wondered how to stand out in a crowded market, build authority in your field, and create a PR strategy that actually works? In this episode, we dive into these crucial topics with Renee Warren, a seasoned PR professional and entrepreneur.

Throughout our conversation, Renee shares her wealth of experience in building and rebuilding businesses, offering key insights on focusing on your passions and delegating tasks you dislike. She reveals how PR strategies have evolved and provides practical tips for creating personalized pitches that resonate with your target audience.

Renee also emphasizes the power of building meaningful relationships, consistently showing up, and leveraging opportunities like podcast appearances to establish yourself as an expert. She shares inspiring success stories and encourages women to draw attention to themselves and their businesses effectively.

Whether you're an entrepreneur, a budding thought leader, or simply looking to enhance your professional presence, this interview is packed with actionable advice and empowering insights. 

Stay tuned for our engaging conversation with Renee Warren, coming up next!

Key Takeaways:

• Learn how Renee effectively delegates tasks to focus on her strengths, ensuring her business runs smoothly without burning out.
• Understand the shifts in the PR landscape and why growing your online authority is crucial in 2024.
• Get actionable tips on crafting pitches that resonate with journalists and podcast hosts, including the importance of relationship-building.
• Discover the simplicity behind effective PR strategies that can be implemented without hiring expensive agencies.

Join us as we delve into practical, bite-sized strategies that will help you elevate your authority, build meaningful relationships, and command attention in your niche.

About the Guest

Renée Warren is an award-winning entrepreneur, angel investor, author, speaker, and founder of We Wild Women, a PR agency revolutionizing how female-led businesses shine in the media spotlight. Renée is not just a leader; she's a visionary, innovating how women can achieve unprecedented visibility and success. As host of the top-rated podcast "Into the Wild," she interviews successful entrepreneurs, sharing actionable authority-building advice from those who have successfully done it before. Outside the hustle, she enjoys time with her Irish Twin sons, Crossfit, drumming, and being her husband, Dan Martell's number one cheerleader. To learn more, visit www.wewildwomen.com and @renee_warren.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. 

In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you need a large audience to create high-earning months and give you a roadmap for growing your business faster without the fluff.

If you're ready to take your business to the next level and experience more joy and abundance along the way, tune in to this episode and discover the power of playing big with your tiny audience.

Key Takeaways: 

• The hidden trap that sabotages the majority of the industry and how to avoid it.
• A revolutionary approach to building quality relationships that will skyrocket your success.
• How to identify and solve the highest-level problems for your premium clients.
• The surprising mindset shift that will open you up to more joy and abundance as you grow your business.

Resources Mentioned:

• Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful representation of leaning into your purpose and trusting the process.

As Renee shared her journey, I found myself resonating deeply with the challenges she faced and the lessons she learned along the way. From honing her skills in corporate to taking the bold leap into entrepreneurship, Renee's path is a testament to the transformative power of embracing change and following your passion.

Key Takeaways: 

• Discover how your unique skills and experience can become the foundation for a thriving business.
• Explore the transformative effects of embracing delegation, even when it pushes you outside your comfort zone.
• Uncover the secret to navigating entrepreneurship with faith and resilience by allowing your journey to unfold one step at a time.

About the Guest

Renee Hastings, President and CEO of Executive Help Now, leads a team providing virtual assistance services to small business owners, content creators, and busy executives. With over 15 years of experience, Renee offers administrative support, video podcast production, and business consulting. Despite challenges, she holds a degree in Business Management, served as a Dale Carnegie Leadership Training Coach, and appeared on NBC’s KCRA News 3 discussing business and virtual assistance during the pandemic. Renee is also an inspirational speaker, podcast host, successful entrepreneur, and philanthropist. Leveraging her expertise, she empowers executives to prioritize life's pleasures while boosting productivity, enabling them to enjoy more meals at home, take vacations, and delegate tasks efficiently.

Send a text: "VA Now" to 1-866-943-3951 to receive a flipbook outlining key considerations for hiring a virtual assistant.

Freebie Link: https://executivehelpnow.aflip.in/whatcanavadoforyou.html

Website: https://executivehelpnow.org/

Instagram: https://www.instagram.com/executivehelpnow/

Facebook: https://www.facebook.com/ExecutiveHelpNow

LinkedIn: https://www.linkedin.com/company/executive-help-now/

YouTube: https://www.youtube.com/@ReneeHastings

Apple Podcasts: https://podcasts.apple.com/us/podcast/renee-speaks/id1710622671

Resources Mentioned:

• Episode 152: Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.

Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I’m guilty of this, too. 

It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business.

But what if I told you that this common trap could be sabotaging your success? 

In this episode, I share a surprising secret that completely transformed my approach to offers and skyrocketed my business success. It's a mindset shift that challenged everything I thought I knew about creating and selling offers, and I can't wait to share it with you.

Key Takeaways:

• The hidden costs of constantly launching new offers and how they can sabotage your success.
• A revolutionary way to approach your offers that will simplify your business and boost your bottom line.
• How to identify and focus on the high-performing areas of your business for maximum impact.

Resources Mentioned:

• Episode 129: Reinvention
• Episode 158: The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise. 

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.