The Category Queen Show

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. 

I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from generating more revenue, and the connection between value and selling. 

Ultimately, your business will transform when you change your relationship with selling. Tune in to this episode to begin that journey now. 

Key Takeaways:

• The key shifts you can make in your beliefs about selling so you can share our offers with more heart and soul. 
• How to simplify the sales process by focusing less on complicated marketing and sales systems and more on the authenticity of the results you can provide.  
• The most important element to sales and how to instantly improve your conversions. 
• Sell something people actually want: understanding customer pain points and aligning the offer with their desires is key to increasing sales and creating a successful business.

Resources Referenced:

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader

Episode 139: Becoming A Category-of-One: #3 Elevate Your Message

Episode 140: Becoming A Category-of-One #4: The Key To Amplifying Your Impact

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving those people an opportunity to hire you. 

Tune into this conversation to simplify your marketing approach so you can make it easy for your best-match clients to find you. When you remove the extra layers between you and them, you create more opportunities to help the people you’re been called to serve. 

Key Takeaways:

• The definition of impact and how this can create new motivation for you and your life. 
• How to gain more recognition using the most basic relationship-building principles. 
• The importance of consistently demonstrating how you can help others through valuable content and compelling communication.
• The “fastest path to clients” and how to install it into your coaching business.

Resources Referenced:

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader

Episode 139: Becoming A Category-of-One: #3 Elevate Your Message

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

What’s the secret to a marketing message that sticks and resonates with a premium audience? 

I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise. 

Learn how to redefine your niche, communicate the unmatched value of your brilliance, and position yourself as the dream choice for your best-match clients.  

Key Takeaways: 

• How to identify your best-match premium client so you can market to an audience full of premium clients. 
• The key to packaging, pricing, and positioning of your offer to elevate your online presence and increase your conversions. 
• How to clearly articulate the value of your offer in your messaging so you can consistently demonstrate your expertise without feeling like you’re bragging. 

Resources Referenced:

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Episode 138: Becoming A Category-of-One #2: How To Think Like A Thought Leader

Episode 52: MVP: Speaking To The Top 1% of Your Market

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? 

This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. 

Resources Referenced:

Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires

Episode 137: Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League

Do not miss these highlights: 

03:15 Success in your life or your business, is fundamentally tied to who you are and the person you are becoming. 

04:25 The meaning of being a Thought Leader for individuals at various stages in their journey, whether they are just starting out or are already making progress. 

10:08 The How to step in the most powerful version of yourself and access the thought leader within you. 

20:08 The tools you can leverage to accelerate your Thought Leadership skills.

30:40 The energy of Thought Leaders is magnetic due to their gentle yet powerful ability to influence people through a deep understanding of themselves.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. 

Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.

In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution. 

Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche. 

Do not miss these highlights: 

03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you. 

06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions. 

15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.

27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.

30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.

32:10 Your next steps to put what you’ve learned into action. 

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and accelerate their earnings.

In this conversation, I demystify the marketing funnel, break it down into a step-by-step roadmap for you to follow, and show you what it looks like to install a simple sales system in your business that’s authentic, genuine, and reliable. 

But here's the magic—I don’t just give you the strategy. I share real-life examples to inspire you and kickstart you into cash-converting momentum.

Get your notepad, clear the distractions, and prepare yourself for action.

Do not miss these highlights: 

02:00 The 100k Sales Funnel process and the myths surrounding funnels and reliable sales strategies.

05:54 The funnel stages to be aware of so you can create a full client journey. 

10:45 Examples of funnels to model depending on where you’re at in your season of growth. 

12:28 Within the Category Queen School, we possess nurturing sequence assets that serve as examples because there is a suitable time and context for their utilization. 

18:20 An example of an advanced funnel and what to consider when implementing more layers in your funnel.  

19:20 How simplifying and optimizing funnels can lead to better results and higher conversion rates.

22:30 How The Category Queen School helps you install your 100K sales funnel with the right coaching, curriculum, and community so you can make more money and help more people with more ease and flow.

Resources Referenced:

Episode 83: Invisible Clients

Episode 134: Maximizing Your Online Presence: Converting Followers into Clients

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. 

Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, and healing. 

I’m taking you behind the scenes to give you a real and raw look at where I failed, what I learned from it, and how you can use my setbacks as your stepping stones to embody the most powerful version of yourself, rise to your next level of success, and enjoy the journey throughout. 

Don’t miss these highlights:

05:32 How I entered 2023 on the heels of a transformational year that set the stage for the many lessons that would follow. 

08:25 With big goals comes big responsibility and in order to be equipped for that responsibility, we must grow. Growth is uncomfortable. 

12:33 What I learned about the decision-making process and what to avoid before you approach your business from an emotional state. 

15:58 How to create a plan in advance so that you can give yourself more space to actually achieve your goals (versus sabotage).  

19:24 Navigating uncomfortable emotions I hadn’t experienced before. 

33:25 The resurfacing of an old pattern that led me to unintentionally break boundaries. 

38:38 How to safeguard yourself as an entrepreneur, CEO, and visionary. 

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a tiny audience). 

If you’re tired of chasing the algorithm or “posting and praying,” the strategies discussed in this conversation will elevate you almost instantly!

Tune in and make this year your best year ever with an online presence that’s ELECTRIC!

Don’t miss these highlights: 

01:33 Experience the potential of elevating your online presence and converting a higher number of followers into clients.

03:05 The biggest misconceptions about online marketing that’s leading you in the wrong direction. 

05:56 Create content with the end in mind: focus on bringing in clients, not just growing your following.

12:50 Consistency in content creation is key to developing your voice and communication style.

16:58 A fundamental approach within the Categories Queen School involves content that effectively converts. We employ various content strategies, development pieces, and operational elements.   

23:03 The framework you can use right away to craft a high-converting piece of content that captures attention and leads to action.

Apple Podcast | Spotify

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms. 

Sometimes, the biggest perceived risks are actually the ones that turn out to be the safest because, at the end of the day, no one can take away your unique brilliance. 

Tune in to learn more about the infinite journey of uncovering, nurturing, and mastering your unique brilliance to create a life of opportunity, abundance, and service. 

In this episode, I’ll talk about: 

04:08 How I took a perceived risk by walking away from a 6-figure salary and using my skills to amplify my income and impact on my own terms. 

09:17 How to identify your options even if it feels like you’re “stuck”. 

14:10 The key to getting clear about your unique expertise if you want to take your business to the next level (or even just starting out) 

16:53 Understanding that you have the ability to assist more people with what you possess requires taking a risk on yourself. This is where it begins, and ultimately, it is where it concludes.

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.

Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show!

In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. 

Join us in this exciting new journey as we work together to redefine success, elevate you as a category leader, and build a business and life that aligns with the essence of who you are.

Key Highlights

02:09 The name category "Queen" explained, its origin and offered insight into the vision of our future direction.

08:09 The greater purpose that was unlocked and ultimately activated the new direction.  

10:34 The initial manifestation of the Category Queen brand, perhaps without people fully recognizing it. 

16:03 How we have dedicated the entire year to refine, repackage and reposition our core offerings.  

Apple Podcast | Spotify 

Connect With Kinsey Machos: 

Website | Instagram | LinkedIn | Facebook 

If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed

If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool

About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators. 

She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses. 

Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.