The Category Queen Show

Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. 

In this discussion, I offer three questions to ask yourself so you can narrow in on someone who is ready and eager to invest in the solution you have to offer them. 

Key Highlights

• How to tailor your messaging and marketing to serve different parts of the awareness journey. 
• How to market to a higher caliber client without changing anything about your offer. 
• The key to using your unique expertise to demonstrate why your solution is the ideal fit for your clients.

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[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

02:31 In your season of rest, recovery, and reflection, give yourself permission to be there. 

02:45 Knowing when it is time to sprint or when to start to pick up the pace in your stride or your jog. 

03:15 Build a high-revenue, high-impact, profitable coaching business, without burning yourself out. 

03:51 When it comes to your paid programs and services, make sure that you are targeting somebody who has the extra funds to invest in you and in themselves. 

04:19 It's also about people who are ready and willing to do the work they need to do to get the result that you can help them get. 

04:42 These are really important to consider when you are narrowing in on the premium version of your client and putting your time, your energy, and your resources into it. 

05:02 There are three questions that I want you to ask yourself in order to really think about who your premium client is.

05:35 To help you accelerate your results by zoning in on where the opportunity is.  

06:13 First question is how far along in their own journey my client needs to be in order for them to be a good fit for my offer. 

06:45 What we want to do is really understand where our clients are, and where ideally we want them to be in their transformative journey with us.  

08:00 I want you to ask yourself, where is my best brilliant utilized? 

08:29 When you're marketing and selling your offer as a coach, you will serve differently. 

09:23 Helping them to get to that next level, versus somebody that has just had the awareness.  

10:08 Second question that you can ask yourself is, what are they already investing in order to solve the problem that you can help them solve?

10:52 Recognize the difference between those willing to put in the work and those just expressing a desire for results.

11:22 It's super exhausting to work with people blaming you as the coach for their lack of results. 

11:35 It gives you clarity and it gives you lots of angles to draw from, in order to really think about that type of person as your perfect client. 

11:47 You can leverage those things to show them why my solution is better, more, a better fit for them, etc.

12:21 It really helps you to think creatively out of the box. Show and demonstrate more value to your ideal clients, specifically, that higher caliber client. 

12:44 Now number three, how are they demonstrating whether or not they have a growth mindset or a fixed mindset? 

12:59 People that say they want something, but they're actually not willing to go after it. 

13:13 What qualifies a client as somebody that has a growth mindset?  

13:43 If you can think about the things that those people value that have a growth mindset. 

14:19 If you can really zoned in on that variation of your client. What they're doing and the values they hold. Show them that you match a lot of those values. 

14:47 Come to the space and say, “I'm going to help you get to a million without sacrificing the life that you have with your family and really unleashing your fullest brilliance.” This carries over into all areas of life.

15:25 Questions to ask yourself before crafting new offers.

15:38 Journal on these points and infuse them into your marketing and selling strategies for a natural attraction to your ideal clients.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Your relationship with money impacts how you market your coaching offers. 

It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections), the type of people you attract online, and so much more!

If you’re trying to get clients online, there’s one fundamental element you will need to finetune (which is most often overlooked) in order to amplify your reach and it’s your money mindset. 

In this podcast episode, I help you understand why your money mindset is one of the most influential components of your online marketing and how it impacts whether or not people will buy from you. 

This conversation will help you connect the dots, bring awareness to things you probably never saw before, and encourage you to let go of baggage that’s preventing you from stepping into your power. 

Key Highlights

• Understand the psychology behind how changing your beliefs about money can make your offerings more appealing and irresistible to potential clients.
• Discover practical steps and strategies to shift your beliefs around money and harness their transformative power in your entrepreneurial journey.
• A peek behind the scenes at some recent events shaped my thoughts and changed my perspective on the simplicity of making money. 

Tune into this week’s podcast episode!

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[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights:

03:55 Takeaways from the first in-person live event.

08:05 It can feel messy when you intertwine entrepreneurship and your personal life.

09:30 Ninety-nine percent (99%) of the time, it’s never actually about the money.

10:20 When it comes to getting more people to buy what you have, you as the business owner have to change the way you buy. 

10:42 What is your relationship with money? Identify your money story. 

16:30 There is a spectrum of money stories, and your responsibility is to understand yours. 

19:10 You cannot grow a business without spending money and taking some risk in.

21:35 If you don’t invest in your business, don’t expect other people to invest in you.

22:35 The gap that separates people are the people that don’t invest in themselves.

24:17 You have to start understanding the journey of your money story. Is the drama of your money mindset driving your business decisions?

About the Host

Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online. 

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that. 

As a wife and a mom of three, family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers. 

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos

 Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today? 

Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly different. 

The definition of reinvention is “the action or process through which something is changed so much that it appears to be entirely new” and by intentionally curating this process in your life and your business, you can hack your results and achieve impossible goals. 

I’ve recently been undergoing a massive reinvention season, purely by intention, and learning how to achieve an impossible goal in just 90 days. 

I share my learnings, the step-by-step process, and what you can do if you also desire to dream bigger and bring those dreams to life faster.

Key Highlights

• Discover the core elements of significant growth transformation (in shorter periods of time) so you don’t ever feel “stuck” again. 
• Learn how you can gain complete control of your results by shifting how you think (and not what you do). 
• The book I read that changed my entire perspective on business growth and how I’ve been using it to shift into a brand new season of business and life. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

00:58 Explore a season of reinvention—what it entails, its true essence, and how to leverage it for your exponential growth. 

05:57 Discover your newfound understanding of who you are, your purpose, the direction of your priorities, and the clarity of your focus.

08:08 The definition of reinvention is potent, stating that it is the action or process by which something undergoes such significant change that it appears entirely new. 

10:40 You literally won't be able to carry over what you're currently doing into the next season because you no longer have the capacity for it.

11:28 The book "10x Is Easier than 2x" was co-authored by Dan Sullivan and Dr. Benjamin Hardy.

12:10 It's crucial to grasp that your results stem from your perception of yourself, aligning with the notion that your thoughts shape your reality. 

14:05 Have a new awareness and more of an intentional process for you to go through this on your own to activate a reinvention season. 

15:07 Embarking on your reinvention and preparing for it entails letting go of a lot of things and training your brain to think differently.

17:53 Relying on your pathways and your people, identify the individuals who will assist you in reaching your goals, and explore the pathways that may lead you there, some of which you might not have considered yet.

21:00 For you, reinvention involves observing a shift in the things you offer, your product suite, and the direction you're heading.

22:40 Embrace the challenge of becoming more of who you were meant to be and liberate yourself from the things that hold you back. 

25:04 Contemplate and take action on this reinvention, making it tangible for yourself in a way that aligns with your unique vision. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner. 

You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on your professional responsibilities without sacrificing your mental or emotional well-being. 

Whether it’s now or later (or again), we will inevitably experience seasons where it all feels too hard to carry: the business responsibilities, personal commitments, and the nuances of life’s trials and tribulations. 

In this episode, I talk about what that might look like for you, how to protect your well-being while balancing entrepreneurship, and some things to consider when wondering what to do next. 

This podcast episode is a guide to resilience and staying true to yourself, even when life gets tough. So, if you're ready to tackle these challenges head-on, give it a listen!

Key Highlights

• How to find the courage and inspiration to keep moving forward while staying true to your beliefs and values.
• Why it’s important to give yourself the space to fully process your emotions rather than ignoring them or resisting them. 
• How life’s difficulties can 
• What it looks like to use your trials and tribulations to go deeper with your message and connect with your audience more authentically. 
• What to share online and what not to share to keep things personal and private. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

02:30 How to present yourself online and or in your business when your life feels challenging or burdensome.

04:42 There is no doubt that our life and business are closely intertwined, which can have a significant impact on building a business that we love.

06:45 Here are some thoughts to contemplate, providing you with the courage or inspiration needed to grant yourself permission to continue moving forward in a way that aligns with your truth.

07:48 It is absolutely important to acknowledge your feelings and recognize that whatever you're going through is something you must genuinely honor and allow yourself the space to fully process those emotions.

09:38 On the flip side of this, it's about truly recognizing the responsibility you hold as a business owner.

10:33 It's a combination of both; you can experience sadness and pain, and still fulfill your role as a business owner.

12:05 Certain factors will affect your voice and may even make it seem challenging to think about finding the right words. 

14:30 Another common component of this is worrying about what other people will think.

16:35 This is the opportunity to delve deeper into your message and connect more profoundly with the audience that best suits you and your personal brand. 

17:36 We need to exercise caution and avoid sharing things when we're still deeply immersed in the situation.

19:25 Empowering yourself to take action, lead, and amplify your voice to advocate for those who need it and provide support for those who lack confidence or feel unsafe.

22:15 You can prioritize self-care and take the necessary steps to navigate through the different seasons of life while continuing to be present for your business and manage both aspects effectively.  

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Preparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life. 

However, heading into a new year as a business owner isn’t just about setting new revenue targets and updating your vision board. It’s a combination of checking in with yourself, getting quiet, and asking yourself the right questions to activate renewed clarity and confidence. 

In this episode, you’ll learn how to properly prepare for the new year and discover why it’s important to give yourself plenty of runway leading up to the transition so you can walk into the new year with clarity, intention, and focus. 

Key Highlights

• How to identify your biggest “needle movers” in your business and where all of your time and energy should go in order to amplify your results from the year prior. 
• The process you can use to achieve greater clarity, calm, and a sense of inner peace, especially if you feel like you’re constantly moving from one thing to the next. 
• The step-by-step framework for developing your exact blueprint for success with specific targets and roadmaps. 

Past Episode:

Episode 126: 4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires

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[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

04:05 Commencing the planning process for the upcoming three years, which include 2024, 2025, and 2026.

05:30 Achieve greater clarity and inner peace and ensure you are fully prepared to start the new year with a well-defined framework for the upcoming 2024. 

06:40 Consider that time holds significant importance for visionaries, entrepreneurs, and problem solvers, even though it may seem counterintuitive to those who tend to be overachievers.  

10:02 Consider a planning process in quarterly increments, balancing the act of forward-thinking with a narrowed focus on the present moment. 

12:45 The strategy for this conversation involves more discussions on how to bridge the gap from the current moment to the end of 2024, encompassing the planning for today and the future.

13:30 One of the actions you can take is to harness your present energy to grant yourself permission to express both your desires and your dislikes. 

15:40 Generating new outcomes, shaped by the choices you make and the behaviors you adopt in that context, will necessitate a transformation in yourself.

18:00 The second element is for you to consider that your thoughts and feelings are what shape the outcomes you achieve.

20:40 Characteristics and traits can manifest as both external and internal qualities, and there's also the version of yourself that you truly aspire to embody in practice. 

22:33 Establish a revenue target and then refine and adjust it further, considering what you aim to earn by the year's end.

26:25 Results Mapping out the results regarding the revenue goal involves determining how you will reach that objective through the offers you intend to sell. 

29:30 Knowing both what you're selling and the number of units you need to sell is essential to determine how you'll market and distribute them.

31:55 Take note of the elements you should schedule in your calendar to provide a clearer outline of what you're selling when you plan to sell it, and potentially, how you intend to sell it. 

33:40 Begin contemplating the gaps in knowledge, tools, or resources that you need to address promptly, not postponing them, as you'll consistently encounter aspects where gaps exist.

36:36 You must streamline your focus, energy, and resources. You will reach your goal more quickly, whether you're dealing with a group of 1,000 people or just two individuals.  

37:50 This becomes crucial when you're considering all these factors. It doesn't necessarily involve making final decisions; instead, it provides you with the room and space to contemplate, and this is the crucial element that has been missing.

41:07 You aim to make more intentional decisions, avoiding haste, as this gift of perspective benefits you. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Do you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach? 

Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business altogether, this conversation will breathe new levels of inspiration into your heart and give you extra layers of clarity to transform your mind. 

Collapse time and accelerate your results with the tactics given in this episode that you’ll be able to implement right away. 

Key Highlights

• The power your environment has on your current and future identity.
• Questions to ask yourself when developing clarity in your business and life. 
• How to reverse-engineer your results to bulletproof your success plan. 
• How I’m able to access all the best answers every time I’m feeling “stuck”. 

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

03:50 Today, we will discuss the concept of bridging the gap between your present circumstances and your future aspirations. 

05:10 Concrete methods to expedite the process of narrowing that gap and to begin embracing your dreams sooner rather than later, and to move closer to them instead of drifting away.

05:30 The first way to bridge the gap, which may seem quite obvious but is often underestimated, is gaining clarity. 

07:10 The morning formula exercise. 

08:10 Write it down and create visual reminders of your future desires by journaling about them, rather than just keeping them in your mind. 

09:10 You can also utilize a vision board and update it either annually or more frequently. 

11:23 The second way to bridge the gap between where you are now and those future desires involves proximity. 

16:55 The third way is to ensure that you make decisions based on your future state rather than your current circumstances, and this can be one of the most challenging aspects.  

22:20 Another beneficial practice in this context is meditation, specifically engaging in visualizations of your future self.  

26:15 The final aspect to seriously contemplate when considering bridging that gap is results mapping. 

29:37 It involves giving yourself the opportunity to see how you can begin assembling all the pieces, similar to walking through your three-year plan. 

31:20 Results mapping involves reverse engineering your desires, and gaining an understanding of the larger components required to reach your goals. 

37:45 You should embrace all four of these methods to bridge the gap toward achieving your dreams, rather than selecting just one or the other.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Is the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming. 

However, don’t take this process lightly. Whether you're waiting until you feel "more ready" or contemplating hiring a friend or family member as a shortcut, this episode delves into the intricacies of hiring your first team member, be it a virtual assistant, an executive assistant, or a contractor employee.

Step by step, I guide you through the entire process, from understanding your hourly rate to crafting a clear job description, where to find top talent, how to triage your applicants, and what to include in your hiring process to maximize your time and resources. 

PLUS! I’ve included a free hiring guide that gives you everything you need to take this information and put it into action, including a job description template, a sample of a skills test we use, and the step-by-step hiring process you can reference any time you need it.

Tune in to listen so you can finally overcome the fears and doubts holding you back from getting the support you need to amplify your message and move your mission forward! 

Key Highlights

• Timing is NOT everything. Like parenthood, there's no perfect time to hire; waiting too long could delay your success as a business owner. Discover how to assess if you should hire now versus later. 
• The exact exercise you can walk yourself through to determine what role to hire for and what tasks to delegate first. 
• The complete step-by-step hiring process from creating your job description to triaging applicants to hosting final interviews. 

Resources Mentioned

Buy Back Your Time by Dan Martell

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Do not miss these highlights: 

00:43 Today, we will be discussing the process of hiring your first team member, whether that's a virtual assistant, an executive assistant, or a contractor employee. There will be a complementary resource available, as well as a free template for you to access.

04:20 The misconceptions and even mistakes made in this regard, so you can learn from them immediately or avoid them altogether. One of these misconceptions is the belief that hiring and building a team are solely expenses. 

08:55 We aim to avoid wasting money, so it's necessary to go through a process to ensure that you have the correct role, the appropriate activities, and effective delegation. 

12:58 You must be willing to go through the process, embrace it, and be open to making mistakes because they are a part of the learning process.   

17:55 The misconception about there being a perfect time to hire is similar to the idea that there's no perfect time to have a baby; nobody can truly prepare you for that. 

18:15 The process around hiring from personal experience and what other people are doing. 

19:45 The difference between virtual assistant and executive assistant.   

21:25 How to hire a social media expert and how to calculate the ROI out of that.

24:50 The first step in this hiring process is to get a sense of what your hourly rate is. 

26:50 The four quadrants in relation to spending your time.  

35:37 Step two involves creating a job description based on the time and activities you've identified in step one that will clearly defines the role within the company.

40:43 Now, for step three, we share the clearly defined job description.  

45:25 Step four in this process after you shared the job description and the application process, is to start that initial triaging.

47:15 Step five is the initial interview, then step six is a skills test before the final interview.  

49:47 You can have the applicants take an additional personality tests.  

52:35 View the process as not just a short-term opportunity, but as a long-term one, as you never know where things may lead with your part-time contractors or employees. 

52:50 We have a template and a sample job description to assist you with this, and we'll provide the link in the show notes, available to you completely for free. 

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

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As a mom of three and the CEO of a thriving business and team, I’ve had to become more disciplined in how I spend my time, the routines I follow in my business and life, and the habits I adopt. 

More importantly, my emotional, mental, and physical well-being are becoming more of a priority, and with everything I do, I want to make sure it’s in support of living a peaceful, joyful, and vibrant life. 

I learned early on that if I am not operating as the best version of myself and can’t find contentment in the present moment, nothing I accomplish in life or business will matter. 

In this episode, I give you a behind-the-scenes peek into the current routines I follow to support my very full life as a mom, wife, and CEO. I share the habits I’ve been developing (both new and old), the performance hacks I’ve been relying on to enhance creativity and productivity, and how I’ve been managing my time so I can work less and play more. 

If you’re ready to upgrade your life, you’ll find lots of nuggets for inspiration here!

Key Highlights

• My personal journey in health and wellness and how it all started with a distorted view of my body image. 
• How to prioritize all aspects of your health including physical, emotional, mental, and spiritual. 
• Best practices for time management outside of the traditional “time blocking” advice you often hear. 
• The importance of blending both structure and flexibility in your routines to allow for the daily curveballs, but to give you some loving guardrails for focus, growth, and success.
• How I prioritize the most important relationships in my life above all else. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Do not miss these highlights:  

02:05 Kinsey desires to establish a deeper connection with her audience, making it a sound strategy to consistently infuse that connection into the overall content every time she shares.

02:40 One of the core values in her company is that in order to genuinely present your best self, we prioritize self-care, with priority health being the top concern. 

05:53 As we age, we should prioritize not only our physical health but also our mental and emotional well-being, as these aspects are intricately interconnected.  

08:15 Another significant aspect involves the hormonal changes occurring in her body when she was in her late 20s, happening even before turning 30.

10:30 It wasn't about losing weight anymore, nor was it about counting calories; it was truly about holistic health, aiming not only to look good but also to feel good.

11:30 Actions that she took to sustain her business and busy life can also assist others in reevaluating their own routines.

13:32 It has been years in the making, continually evolving and fine-tuning with each season of life, much like her mornings that have changed due to the presence of children.  

14:30 Kinsey will now talk about her routine during the week and how she creates a balance of structure with some flexibility.

17:00 The first thing she does before even delving into the week is to check what her family has planned for the upcoming week.

21:00 How she wakes up and what her family's morning routine looks like. 

21:15 Kinsey mindful morning practices that start with waking up without alarm, and more best practice tips. 

36:10 As for her team, they are ensuring that there is more structure in their discussions about their projects and how they manage their tasks and activities. They use Slack as their primary communication tool and Asana as their primary project management tool. 

40:20  How she began implementing tools and resources to optimize the time she spent in her business, ensuring that when she clocks out, she achieves maximum efficiency.

42:05 Kinsey will conclude the day by picking up the kids and then arranging for their transportation while ensuring that everyone receives what they need. 

43:10 During the night, she and her husband desire to remain informed about what is evolving and what remains unchanged. Their goal is to strengthen their family connections because things can shift swiftly, and it's genuinely captivating. 

45:17 She focuses on maintaining the house in an organized state, ensuring that everything is in its rightful place for the following day. Afterward, she intentionally engages in winding down activities for the night.

48:55 Ensuring that their marriage has dedicated time for conversation and engagement, without the need to worry about what the kids are doing, allows us to focus on each other completely.

56:50 In addition to the routine, her diet is another component. When she first consulted with her functional practitioner in her late 20s, that's when she began to truly fine-tune her nutrition and experiment with various dietary approaches.

1:00:20 You need to conduct research and due diligence regarding the specific problem you want to solve, and then take small, incremental steps to address it.

1:02:15  We will continually embark on a journey of adaptation, refinement, and pivoting, as both our bodies and lives change. However, there are certain aspects you must embrace: establishing structure and flexibility to determine what suits you best.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this interview, Callan shares how she achieved her first 100K/month by streamlining and fine-tuning her signature offer. She speaks to the components of her program that help her clients create results without them relying solely on her. 

Callan’s success is deeply rooted in her motivation to see her clients thrive, her willingness to do things that feel scary, and her discipline scaling one offer at a time.

Key Highlights

• How Callan resisted the urge to expand her niche and stayed hyper-focused on her narrow specialty. 
• The mindset shifts Callan made that contributed to her record-breaking success. 
• The sustainable approach to consistent value and growth for both the business and its clients. 

You can follow Callan Faulkner on her Instagram @callanfaulkner.

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Past Episode:

Episode 65:Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner

Do not miss these highlights: 

03:46 In this episode of our podcast, we have Callan Faulkner as our guest. She shares insights into her career path and journey over the past few years.

06:36 The importance of the profitability aspect.

07:43 How did Callan streamlined her signature offer into different phases.  

11:54 Thanks to Kinsey's assistance, Callan’s team successfully transitioned, and now they have a fully recorded Thinkific program. All the videos are well-organized and working well.  

12:55 A brief summary of what Callan's team does to help and assist their clients.

14:38 Staying within a niche and understanding that there is more potential within that specific niche has greatly benefited Callan. This serves as a reminder for those who are hesitant on niching down.

15:57 Callan has upheld the high-touch, high-service, high-end approach. She incorporated the curriculum and the sniff test, allowing clients to achieve results independently. She introduced these additional components to ensure they receive the support they require.

17:43 Callan talked about the mindset from charging $1,000 for 10 sessions, to selling a 10k program. The journey and the things that she considered in making that transition. 

19:37 She articulated and listed her expectations to her clients within the money-back offer.

25:34 She discusses how people come to know about her, how she acquires clients and leads, and also provides a description of what her first masterclass was like.

26:33 She shared how Kinsey helped her with her masterclass program. 

30:31 Callan is highly motivated for the success of her company and equally driven by the results her clients achieve. Everything she does is guided by this principle.

31:32 She shares how she embodies the way she purchases and invests. Her approach to valuing things aligns closely with how she prices, packages, and positions her offers. 

37:38 Callan with Kinsey explaining the evergreen mentality, the evergreen philosophy.

42:18 What is now the vision, and what comes next for Callan Faulkner in her business?

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcast review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Carol Trotter, Health Coach for Peri and Post-menopausal Women, shares her journey as an entrepreneur going from almost “giving up” after being at it for five years to experiencing her first 5-figure month just 18 months later…

She was able to achieve these results in part-time hours, with a small following, and one simple system that she was able to rinse & repeat month and month for reliable results. 

Key Highlights:

• The importance of a unique niche, an irresistible offer, and messaging that converts. 
• The momentum that Carol gained through the consistency and mastery of one simple marketing machine that reliability creates red-hot leads and clients. 
• The steps she took to move out of overwhelm and frustration and into abundance, joy, and service. 

You can follow Carol Trotter on her Instagram @caroltrotterperimenopausecoach.

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps 

Do not miss these highlights: 

01:00 This week has been incredibly remarkable as we commence our very first evergreen launch experience.

01:35 There are additional fresh concepts, methods, and effective approaches for implementing strategies in businesses to foster sustainability and long-term success.

02:57 Successful marketing campaigns and building reliability require a straightforward system to depend on, and understanding what to prioritize in perfecting that system is the key.

05:32 For anything to be effective, whether you're considering reliability, consistency, or revenue, it's not solely about the systems; it's also about ensuring you have a profitable unique niche and an irresistible offer. 

08:08 The initial step is to ensure that your organic content is converting and attracting new leads and clients. If it isn't, that's where we begin, as we aim to avoid building on an unstable foundation. 

09:50 Let's listen to or watch this clip featuring Carol Trotter as she shares her story about the strategies she implemented since joining us in Launch Like A Queen. 

11:30 She holds certification as a Holistic Nutritionist with a specialization in women's health and serves as a coach for peri- and postmenopausal individuals.

12:17 Carol shares her entrepreneurial journey, which, while a bit messy, is a beautiful one that many women may find relatable. 

13:58 Kinsey entering her world and offering to work with her was the best business decision she ever made. It took her from contemplating quitting to now achieving five-figure monthly earnings.

18:48 Carol enrolled in the Launch Like A Queen program, which assisted her in honing her message and establishing a system for consistency and reliability. 

29:19 For Carol, it involves taking small steps to plan and acting as the CEO version of herself in her business. She stands as a prominent figure in her field, assisting women with their specific challenges.

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!  

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe to your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.